Seaports Magazine - Winter 2015 - (Page 37)

» GUEST VIEWPOINT Port Game an Educational Tool - and Fun for All Ages By Elizabeth Warren, GLS FuturePorts S eaports, airports, marine terminals, intermodal yards and railyards have many things in common. Most of them are located near large metropolitan areas, with nearby communities that most likely are not familiar with the inner workings of a seaport, including the ships, trains, trucks, yard equipment, harbor craft, as well as the critical infrastructure to support port operations: on-dock and near-dock rail, roads, bridges and grade separations. Even more unfamiliar to residents of neighboring communities are the kinds of jobs that go along with port operations and the movement of goods. Sure, most residents can readily identify jobs such as longshore and dock workers and especially crane operators. Even truck drivers, port staff and occasionally construction workers are seen working on roads. But if they aren't employed in one of those three or four professions, how could the port possibly have a hand in creating a job, either directly or indirectly, they would benefit from? Those of us in the maritime or goods movement industry today probably were not aware ourselves of all the areas of trade, commerce and goods movement associated with ports, including those where we now work. It is likely there are more careers in the port and maritime industry than most of us, or our neighbors, could ever imagine. The Port of Long Beach estimates the number of jobs in the City of Long Beach related to the port as 30,000, or 1 in 8 jobs, and nearly half a million in Southern California, while the Port of Los Angeles is responsible for creating more than 1 million jobs in California. Advocating for the economic benefits of having a port as a neighbor has always been part of FuturePorts' objectives. After being issued a challenge by the Port of Long Beach to come up with an interactive exhibit in order to participate in its "Green Port Fest" community festival, FuturePorts set about trying to help residents understand exactly how these jobs come to be and why they are a benefit to the entire region. We determined a game would be a fun way to engage attendees and provide the information about jobs related to the ports, and we realized a visual tool would convey the message of the thousands of direct and indirect jobs created by the movement of goods along the entire supply chain. We set upon a course of first developing a pictorial goods movement supply chain, tracking a container from seaport, to distribution center, to retailer, ending with the consumer. What seemed like a logical, albeit complicated process to us in the industry, offered us a way to convey the message to community members, ranging from ages 5 to 85, that great economic benefits stemmed from having a port as a neighbor. The supply chain itself was a beacon of hope. The game was named "Ports to People" and trademarked the PTP Game. After the game's debut at the Port of Long Beach's "Green Port Fest," the Port of Los Angeles used it in conjunction with its mobile education exhibit, the TransPORTer, and the game became an integral part of the exhibit's educational program. In 2010, the Port of Los Angeles won an AAPA Communications Award of Excellence for the TransPORTer. The Port of Hueneme has also licensed the PTP Game, and it has become an integral part of its community outreach strategy. The Port uses PTP at the annual "Banana Festival," which attracts over 10,000 attendees. The PTP game is also used by the California State University, Long Beach (CSULB) Center for International Trade & Transportation (CITT) for its Freight Academy program, a four-day long training developed for staff of the California Department of Transportation (Caltrans) as well as its "Living and Working in a Port City" program. The PTP Game can be customized for any port, and is an affordable way to incorporate a fun, interactive tool into any educational outreach program. It has been a great success, and exhibited to more than 50,000 attendees of community events and trade shows. ● Elizabeth Warren, GLS, is the executive director of FuturePorts. She can be reached at WINTER 2015 * WWW.AAPASEAPORTS.COM 37 http://WWW.AAPASEAPORTS.COM

Table of Contents for the Digital Edition of Seaports Magazine - Winter 2015

AAPA Headquarters
From the President’s Desk
Expanding Capacity, Increasing Budgets
Navigating Cities, Counties and States
104th AAPA Annual Convention
Strategically Planning for Success
Stick to the Plan
AAPA XXIV Latin American Congress of Ports
Guarding Our Nation’s Ports Against Potential Threats
Keys to Success for Port Capital and Financial Planning
Port Game an Educational Tool – and Fun for All Ages
Port Planning and Investment Toolkit a Go-To Resource
Index of Advertisers

Seaports Magazine - Winter 2015