Georgia County Government - Summer 2016 - 34

SPECIAL FOCUS: COUNTIES SHINE >> Counties all across the State of Georgia have embraced these needs and are delivering results to constituents, from Twitter to Tumblr and everything in between. of having the most followers on Twitter out of all official county government accounts in Georgia. Sojourner Grimmett, Fulton's digital media strategist, notes that they are diligent about ensuring the Twitter handle is incorporated in all media and on all pieces of collateral, including press releases, business cards and postcards. The bulk of the posting is done by two core members of the county's digital team, and they manage all social media platforms. They, however, engage other departments to ensure their accounts are up-to-date and reach out to others in the office as well. "We have all public affairs officers trained to post to Twitter during public events and meetings," Grimmett said in an email, "including taking photos, videos and creating basic graphics during meetings." She also attributes part of the county's success on this platform to tagging other relevant accounts. "For example, we tag other businesses, elected officials, community leaders when they are in a photo or involved in a meeting that we are covering on Twitter," she said. Much like Cobb County's Leow mentioned, Grimmett encourages the use of strong visuals instead of text-only posts. Through trial and error, Grimmett has also learned that certain topics trend much better than others on the county's main page. "We can almost always be assured that anything public safety related will garner a lot of attention on all social media channels," she said. Fulton County's other departments, such as the sheriff's office and the fire department, are also very active on social media, with some collecting even more followers than the main county page. "We are very sensitive to the fact that we can easily oversaturate the public with content from various users and lower the effectiveness of our message on our main handles," Grimmett said. "This is a top priority for us in 2016." One of only two counties that use Periscope regularly, Fulton is also making an effort to branch out and use Facebook Live more often to broadcast events and meetings in an engaging way, as well as discover whether or not Snapchat may be beneficial to the county. Grimmett's parting advice can be applied to any county in the state and has helped Fulton grow its following over the years. "Whenever you can find a way to tag a specific person with a larger following than yours, do it!" she said. At a community event, she suggested getting a photo of an elected county official with someone like the mayor or a local celebrity. "Tag them and watch the retweets and shares begin." Diving into Social Media Headfirst To deal with the challenges of staying current and keeping pace with trends on social media, Columbia County hired a public relations manager in June 2015. Katie Cook took this position and ran with it, launching and growing the county's brand on several platforms. "One of the things I wanted to do was branch out into social media," Cook said. "We wanted to be able to reach people who might not watch the news." Unlike in previous counties that were mentioned, Cook manages all posting on the social media accounts herself. She does not use any scheduling programs for her posts, but she does use project management software, like SmartSheet, to stay organized. Columbia County's Instagram account has the most followers of Georgia's official county pages, and its Twitter account and Facebook page are both enjoying large crowds and growing steadily. Most of the accounts existed before Cook was hired but were dormant or rarely used. Columbia is also the other county that uses Periscope regularly and is the most proficient with the platform. In conjunction 34 GEORGIA COUNTY GOVERNMENT

Table of Contents for the Digital Edition of Georgia County Government - Summer 2016

President’s Message
Director’s Desk
Cover Story: Growth and Opportunity in Elbert County
Georgia Counties Get Results in ACCG’s Policy Areas
Insights from Georgia’s Congressman Lynn Westmoreland
Making Strides for Healthy Communities
Preparing for the Zika Virus in Georgia
Georgia Public Libraries Shine
Counties Emerge into the Digital Age
News & Notes
Index of Advertisers
Georgia County Government - Summer 2016 - cover1
Georgia County Government - Summer 2016 - cover2
Georgia County Government - Summer 2016 - 3
Georgia County Government - Summer 2016 - 4
Georgia County Government - Summer 2016 - 5
Georgia County Government - Summer 2016 - 6
Georgia County Government - Summer 2016 - 7
Georgia County Government - Summer 2016 - President’s Message
Georgia County Government - Summer 2016 - Director’s Desk
Georgia County Government - Summer 2016 - Cover Story: Growth and Opportunity in Elbert County
Georgia County Government - Summer 2016 - 11
Georgia County Government - Summer 2016 - 12
Georgia County Government - Summer 2016 - 13
Georgia County Government - Summer 2016 - 14
Georgia County Government - Summer 2016 - 15
Georgia County Government - Summer 2016 - Georgia Counties Get Results in ACCG’s Policy Areas
Georgia County Government - Summer 2016 - 17
Georgia County Government - Summer 2016 - 18
Georgia County Government - Summer 2016 - 19
Georgia County Government - Summer 2016 - Insights from Georgia’s Congressman Lynn Westmoreland
Georgia County Government - Summer 2016 - 21
Georgia County Government - Summer 2016 - Making Strides for Healthy Communities
Georgia County Government - Summer 2016 - 23
Georgia County Government - Summer 2016 - 24
Georgia County Government - Summer 2016 - 25
Georgia County Government - Summer 2016 - Preparing for the Zika Virus in Georgia
Georgia County Government - Summer 2016 - 27
Georgia County Government - Summer 2016 - Georgia Public Libraries Shine
Georgia County Government - Summer 2016 - 29
Georgia County Government - Summer 2016 - 30
Georgia County Government - Summer 2016 - 31
Georgia County Government - Summer 2016 - Counties Emerge into the Digital Age
Georgia County Government - Summer 2016 - 33
Georgia County Government - Summer 2016 - 34
Georgia County Government - Summer 2016 - 35
Georgia County Government - Summer 2016 - 36
Georgia County Government - Summer 2016 - News & Notes
Georgia County Government - Summer 2016 - Index of Advertisers
Georgia County Government - Summer 2016 - cover3
Georgia County Government - Summer 2016 - cover4
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