WIN Magazine - Summer 2016 - (Page 37)

FEATURE PERSONAL LINES PERSPECTIVES: UPDATES AND OPPORTUNITIES TO WRITING A BETTER EXPOSURE I BY BARBARA EVANS N THE MARKETPLACE there are sometimes products referred to as loss leaders; meaning the access to products at a reduced cost and possibly at a loss to the provider is a means of entry to the consumer or a way to solidify and maintain other more profitable products. Take your weekly excursion to the grocery store. On the end isle you might see a gallon of fruit juice on sale for $1.99 when its normal cost is $3.29. At $1.99 the retail store and possibly the distributor are taking a loss for the week on the juice, but its price enticed you into the store and while you were there you purchased several other items with normal and/or inflated prices that make the store's out-the-door profit a good one. The availability of a sales priced item may also strengthen the consumer's W I N | S u m m e r 2 0 16 | 3 7

Table of Contents for the Digital Edition of WIN Magazine - Summer 2016

44,000,000,000,000,000,000,000 Opportunities: The Exponential Cyber Liability Market
AAMGA’S 2016 Winning White Papers
IoT: Insurance, Opportunities, Threats
Hydraulic Fracking: The MGA’s Guide
The Infringement of Standard Markets on the Excess & Surplus Lines Market
Beyond the New Normal: Could the Surplus Lines Market be Heading for a 10% Market Share?
Personal Lines Perspectives: Updates and Opportunities to Writing a Better Exposure
Underwriting Unusual Exposures: Tips, Tools and Techniques
A Changing World of Risk and Regulation
Going to the Dogs—The Cause for Paws: How a Specialty Underwriter is Changing the Lives of Our Best Friends
In the WIN-ner’s Circle: Thomas B. Rogan
In the WIN-ner’s Circle: Roger Ware
5 Steps to Create a Production Culture That Advances Your Business
Index of Advertisers

WIN Magazine - Summer 2016