WIN Magazine - Fall 2017 - 36

FEATURE

7-MINUTE READING TIME

©ISTOCK.COM/STOCKFINLAND

CONSUMER EXPERIENCE

SIMPLY
SeamlesS

Seamless insurance
product integration means
building the experience
around the consumer.
by JOHN RUCKER

T

HE WAY PEOPLE BUY INSURANCE TODAY IS
significantly different than the way people
purchased insurance 20 years ago. Over the
past two decades, the insurance industry
experienced a shift from utilizing physical
locations and employees to utilizing intangible
methods of customer interaction by integrating the internet
into their day-to-day business operations. While the reliance
on brick-and-mortar locations for insurance companies has
diminished, insurance companies have never been more
connected to their customers.

BENEFITS OF A SEAMLESS USER
EXPERIENCE TO THE COMPANY
With the availability of expert information on the internet,
the disparity of knowledge between insurance companies and
their customers is the smallest it has been in history. With a
few clicks, customers are able to decide what insurance policies they need, what the policies cover and who they can buy
them from for the cheapest price. Insurance companies have
been able to capitalize on the digitalization of insurance to
expand the reach of their agents, brokers, underwriters and
claims adjusters. As computers, algorithms and data analytics
consolidate many of the duties of these positions, employees
have more time and more tools to dedicate to customer service
and the overall customer experience.

3 6 | F A L L 2 0 17 | W I N M A G A Z I N E

Excess- and
surplus-linesunderwriters
will be able to gather
data for a number of unique
exposures to increase their
certainty when deciding to
authorize coverage. Increases in
accuracy of the underwriting
process reduce risk for
insurance companies,
As insurance companies invest in
boosting profitability.
computers to assist with day-to-day
operations, it is vital for insurance companies to prioritize what tasks can be assigned
to computers and what tasks should be left to personnel.
The seamless user experience:
* Is an integral component for insurers to successfully
attract and retain customers.
* Enhances customer satisfaction.
* Requires frictionless, customized design functionality
with an intuitive interface and an array of touch points.
* Can lead to higher margins of profitability for companies.
* Allows insurance companies to benefit by autotomizing various business operations, providing users with
information and connecting with customers.

UNDERSTANDING A SEAMLESS
USER EXPERIENCE FROM THE
CUSTOMER'S PERSPECTIVE
Consumer expectations are at a historical high; customers
are empowered at every turn with more choices than ever.
Nothing has empowered consumers more than the internet and
smartphones. In a 2016 study, Google found that 82 percent of
smartphone users say they consult their phones on purchases


http://www.ISTOCK.COM/STOCKFINLAND

Table of Contents for the Digital Edition of WIN Magazine - Fall 2017

Do Hurricanes Have a Silver Lining?
Underwriting Marijuana
The Cyber Insurance Conundrum
Writing Data Security Into Law
Gauging Risk, Reaping Reward
Simply Seamless
Moving to the Cloud: 3 Migration Strategy Models and the 6 R’s.
In the WIN-NER’s Circle
WIN Magazine - Fall 2017 - Intro
WIN Magazine - Fall 2017 - bellyband1
WIN Magazine - Fall 2017 - bellyband2
WIN Magazine - Fall 2017 - cover1
WIN Magazine - Fall 2017 - cover2
WIN Magazine - Fall 2017 - 3
WIN Magazine - Fall 2017 - 4
WIN Magazine - Fall 2017 - 5
WIN Magazine - Fall 2017 - 6
WIN Magazine - Fall 2017 - 7
WIN Magazine - Fall 2017 - 8
WIN Magazine - Fall 2017 - 9
WIN Magazine - Fall 2017 - 10
WIN Magazine - Fall 2017 - 11
WIN Magazine - Fall 2017 - Do Hurricanes Have a Silver Lining?
WIN Magazine - Fall 2017 - 13
WIN Magazine - Fall 2017 - 14
WIN Magazine - Fall 2017 - 15
WIN Magazine - Fall 2017 - 16
WIN Magazine - Fall 2017 - Underwriting Marijuana
WIN Magazine - Fall 2017 - 18
WIN Magazine - Fall 2017 - 19
WIN Magazine - Fall 2017 - 20
WIN Magazine - Fall 2017 - 21
WIN Magazine - Fall 2017 - 22
WIN Magazine - Fall 2017 - 23
WIN Magazine - Fall 2017 - The Cyber Insurance Conundrum
WIN Magazine - Fall 2017 - 25
WIN Magazine - Fall 2017 - Writing Data Security Into Law
WIN Magazine - Fall 2017 - 27
WIN Magazine - Fall 2017 - 28
WIN Magazine - Fall 2017 - 29
WIN Magazine - Fall 2017 - 30
WIN Magazine - Fall 2017 - Gauging Risk, Reaping Reward
WIN Magazine - Fall 2017 - 32
WIN Magazine - Fall 2017 - 33
WIN Magazine - Fall 2017 - 34
WIN Magazine - Fall 2017 - 35
WIN Magazine - Fall 2017 - Simply Seamless
WIN Magazine - Fall 2017 - 37
WIN Magazine - Fall 2017 - Moving to the Cloud: 3 Migration Strategy Models and the 6 R’s.
WIN Magazine - Fall 2017 - 39
WIN Magazine - Fall 2017 - In the WIN-NER’s Circle
WIN Magazine - Fall 2017 - 41
WIN Magazine - Fall 2017 - 42
WIN Magazine - Fall 2017 - cover3
WIN Magazine - Fall 2017 - cover4
WIN Magazine - Fall 2017 - outsert1
WIN Magazine - Fall 2017 - outsert2
WIN Magazine - Fall 2017 - outsert3
WIN Magazine - Fall 2017 - outsert4
http://www.nxtbook.com/naylor/AMGQ/AMGQ0118
http://www.nxtbook.com/naylor/AMGQ/AMGQ0417
http://www.nxtbook.com/naylor/AMGQ/AMGQ0317
http://www.nxtbook.com/naylor/AMGQ/AMGQ0217
http://www.nxtbook.com/naylor/AMGQ/AMGQ0117
http://www.nxtbook.com/naylor/AMGQ/AMGQ0416
http://www.nxtbook.com/naylor/AMGQ/AMGQ0316
http://www.nxtbook.com/naylor/AMGQ/AMGQ0216
http://www.nxtbook.com/naylor/AMGQ/AMGQ0116
http://www.nxtbook.com/naylor/AMGQ/AMGQ0415
http://www.nxtbook.com/naylor/AMGQ/AMGQ0315
http://www.nxtbook.com/naylor/AMGQ/AMGQ0215
http://www.nxtbook.com/naylor/AMGQ/AMGQ0115
http://www.nxtbook.com/naylor/AMGQ/AMGQ0414
http://www.nxtbook.com/naylor/AMGQ/AMGQ0314
http://www.nxtbook.com/naylor/AMGQ/AMGQ0214
http://www.nxtbook.com/naylor/AMGQ/AMGQ0114
http://www.nxtbook.com/naylor/AMGQ/AMGQ0413
http://www.nxtbook.com/naylor/AMGQ/AMGQ0313
http://www.nxtbook.com/naylor/AMGQ/AMGQ0213
http://www.nxtbook.com/naylor/AMGQ/AMGQ0113
http://www.nxtbookMEDIA.com