Oculus - Spring 2015 - (Page 36)

Museum as Incubator The NEW INC workspace was designed by SO-IL architects (Florian Idenburg, Intl. Assoc. AIA, and Jing Liu) in collaboration with Gensler. The New Museum hatches a multidisciplinary workspace to nurture creative entrepreneurs B Y J u L i A vA n den H o u t ince the New Museum purchased the property next to its SANAA-designed building, the painted-brick loft building at 231 Bowery has hosted a number of boundary-pushing programs and exhibitions. From 2011 to 2013, its ground floor was home to Studio 231, a project that gave emerging artists the opportunity to generate site-specific works commissioned by the museum. Before that, architects may remember the space as the venue for OMA's Cronocaos exhibit, a show that guided half of 231's ground-floor conversion from typical Bowery restaurant-supply store to pristine exhibition space, leaving the other half as found, and retaining the exterior's old awning intact. Now 231 Bowery has again undergone a makeover. In September 2014, the New Museum opened the building's second floor as the headquarters of its newest initiative, NEW INC. An extension of the museum's mission, "New Art, New Ideas," the multidisciplinary incubator brings together full- and part-time members in a creative nucleus that nurtures start-up projects at the intersection of art, design, and technology. To shape this protective creative bubble, NEW INC co-founders Lisa Phillips, the New Museum's Toby Devan Lewis director, and Deputy Director Karen Wong looked at precedents such as General Assembly and Y Combinator - two web- and technology-focused business incubators. As a result, NEW INC, which describes itself as positioned "somewhere between a business incubator and an artist residency program," focuses not only on seeding creative innovation, but also on the possibility of practical application. Led by Julia Kaganskiy, NEW INC offers its members professional development programs and an opportunity to learn directly from an advisory council of some of the most successful, and well-connected, creative and entrepreneurial minds, including John Maeda (design partner, Kleiner Perkins Caufield & Byers), An36 Oculus Spring 2015 ©Courtesy New Museum, New York S Dialogues from the Edge of Practice ©Courtesy New Museum, New York; photo by Naho Kubota feature: INCUBATOR

Table of Contents for the Digital Edition of Oculus - Spring 2015

First Words Letter from the President Repositioning All Around By Tomas Rossant, AIA
Letter from the Editor The Edge of New By Kristen Richards, Hon. AIA, Hon. ASLA
Center for Architecture Center Highlights
One Block Over Rough Waters: Squalls continue over the redevelopment of South Street Seaport By Claire Wilson
Opener: Thinking Into Other Boxes By David Zach
Mars in the Bronx CASE gets new environmental technologies out of labs and into buildings at (relative) warp speed By Jonathan Lerner
Spinning Research Into Practice Intense experimentation with digital technologies is yielding remarkable designs and products by ARO By Lisa Delgado
A Results-Oriented Think Tank Defining architectural practice broadly enough to include research, theory, and public discourse, Grimshaw’s Urban Research Unit is a full-circle activity leading to a richer built environment By Bill Millard
The Resilience Factor Perkins+Will is making resilience design and planning a growing area of practice and income By Richard Staub
Socrates at the Drafting Table REX champions a slow thinktank architecture of methodical problem-solving By Janet Adams Strong
Architecture in the Social Data Era Transforming our practice to engage new data sources and design intents By Melissa Marsh
Museum as Incubator The New Museum hatches a multidisciplinary workspace to nurture creative entrepreneurs By Julia van den Hout
When Bottom-up Meets Top-down The benefits of community engagement in post-disaster rebuilding plans By Deborah Gans, FAIA
In Print Bricks & Mortals: Ten Great Buildings and the People They Made By Tom Wilkinson Tales of Two Cities: Paris, London and the Birth of the Modern City By Jonathan Conlin Visionaries in Urban Development: 15 Years of the ULI J.C. Nichols Prize Winners By Trisha Riggs, et al. American Urban Form: A Representative History By Sam Bass Warner and Andrew H. Whittemore Preservation is Overtaking Us By Rem Koolhaas, with a supplement by Jorge Otero-Pailos Reviews by Stanley Stark, FAIA
31-Year Watch Architectural practice once embraced dinner plates and candlesticks produced by Swid Powell By John Morris Dixon, FAIA
Last Words Eve of Construction By Rick Bell, FAIA
Index to Advertisers Alphabetical & Categorical Index

Oculus - Spring 2015