Oculus - Fall 2016 - 40

©Courtesy of Industry City The Food Hall. complement its Lower Manhattan location. Dubbed "The Foundry," its new 55,000-square-foot site brings together the company's Innovation Studio and Content Solutions within a two-story space in Building One. Supporting its new automotive culture website "The Drive" is a ground-floor gallery showroom. The company moved here, according to Donald Hickey, Jr., Time Inc. vice president of Real Estate & Facilities Capital Projects, to contribute to the emerging vision of Industry City, be part of a "larger community," and take advantage of space and transit connections. The fit-out of The Foundry, designed by TPG Architects, capitalizes on the open loft character of the buildings by arranging the workspace into clusters of workbenches within a larger open floor to support creative interaction. These two floors are organized around a central stairwell with integrated stadium seating, which Hickey describes as a "town meeting" venue for staff. Additionally, the space is structured around a series of amenities, including a library, a communal kitchen, and flexible spaces with stadium seating and communal tables for impromptu meetings organized along perimeter walls to capitalize on daylight and harbor views. On the ground floor, The Drive's 5,000-square-foot showroom provides a public interface for the organization by addressing the inner-block courtyard with a large garage door. To fit in with the local culture, Time Inc., in conjunction with TPG and Industry City, worked with Brooklyn artisans to design and fabricate furniture and other elements that punctuate the space with a uniquely local character. These elements include workbenches, custom-built by Red Hook woodworkers Uhuru; a collection of signage and light installations created by Gowanus-based Lite Brite Neon Studio; a chandelier commissioned from Brooklyn artist James Dieter; and the central stair and lower-level garage door, both fabricated by Industry City metalworkers, ATH Studios. Oculus Fall 2016 A place for "making" One Girl Cookies, in the Food Hall at the base of Building Two, has always been in Brooklyn. Beginning in Cobble Hill, this wife-and-husband-run enterprise expanded first to Dumbo, then last year to a 6,000-square-foot-space in Industry City, where bakery operations are consolidated and the wholesale component has expanded. As with all Food Hall tenants, One Girl's space is composed of a back-of-house production facility and a front-of-house retail store. Designed by Oliver Freundlich Design, the retail café strikes a balance between these two aspects.. With high, exposed ceilings and oversized factory windows, the storefront exudes a raw, loft-like atmosphere, while ©Paul Celemnce ©Courtesy of Industry City ©Courtesy of Industry City 40 One Girl Cookies retail shop, designed by Oliver Freundlich Design, is in the Food Hall. Playful signage appears throughout. the color and material accents throughout - such as the ornately-patterned blue floor tiling and the ash millwork - lend a touch of elegant domesticity. A large picture window looking into the back-ofhouse bakery from the café serves as a reminder that this place is for "making." The design of the space also incorporates the handiwork of Brooklyn-based artisans: the millwork was fabricated by Reliquary Studio, located at Industry City, and the large mural depicting characters inspired by historic photos of the owners' family was commissioned from Brooklyn-based artist Jing Wei. According to David Crofton, coowner, with Dawn Casales, of One Girl Cookies, the café benefits in two ways from its space at Industry City: first, from the foot traffic generated by its proximity to the main entrance to the complex; second, by convenient access to the Gowanus Expressway for its growing wholesale Authenticity + Innovation: Architecture Repurposed

Table of Contents for the Digital Edition of Oculus - Fall 2016

First Words Letter from the President
Letter from the Editor
Center for Architecture
One Block Over
Opener: Authenticity and Innovation
Civic Purpose Repurposed: Brooklyn
Civic Purpose Repurposed: Bronx
A Study in Contrasts
WeLive on Wall Street
A Preservation Paradox
Industrial Strength
Innovation Rooted in History
In Print
97-Year Watch
Last Words
Index to Advertisers
Oculus - Fall 2016 - cover1
Oculus - Fall 2016 - cover2
Oculus - Fall 2016 - 3
Oculus - Fall 2016 - 4
Oculus - Fall 2016 - 5
Oculus - Fall 2016 - 6
Oculus - Fall 2016 - 7
Oculus - Fall 2016 - 8
Oculus - Fall 2016 - 9
Oculus - Fall 2016 - 10
Oculus - Fall 2016 - 11
Oculus - Fall 2016 - 12
Oculus - Fall 2016 - First Words Letter from the President
Oculus - Fall 2016 - 14
Oculus - Fall 2016 - Letter from the Editor
Oculus - Fall 2016 - 16
Oculus - Fall 2016 - 17
Oculus - Fall 2016 - Center for Architecture
Oculus - Fall 2016 - 19
Oculus - Fall 2016 - One Block Over
Oculus - Fall 2016 - 21
Oculus - Fall 2016 - 22
Oculus - Fall 2016 - 23
Oculus - Fall 2016 - 24
Oculus - Fall 2016 - Opener: Authenticity and Innovation
Oculus - Fall 2016 - Civic Purpose Repurposed: Brooklyn
Oculus - Fall 2016 - 27
Oculus - Fall 2016 - Civic Purpose Repurposed: Bronx
Oculus - Fall 2016 - 29
Oculus - Fall 2016 - A Study in Contrasts
Oculus - Fall 2016 - 31
Oculus - Fall 2016 - WeLive on Wall Street
Oculus - Fall 2016 - 33
Oculus - Fall 2016 - 34
Oculus - Fall 2016 - A Preservation Paradox
Oculus - Fall 2016 - 36
Oculus - Fall 2016 - 37
Oculus - Fall 2016 - Industrial Strength
Oculus - Fall 2016 - 39
Oculus - Fall 2016 - 40
Oculus - Fall 2016 - 41
Oculus - Fall 2016 - Innovation Rooted in History
Oculus - Fall 2016 - 43
Oculus - Fall 2016 - In Print
Oculus - Fall 2016 - 97-Year Watch
Oculus - Fall 2016 - 46
Oculus - Fall 2016 - Last Words
Oculus - Fall 2016 - Index to Advertisers
Oculus - Fall 2016 - 49
Oculus - Fall 2016 - 50
Oculus - Fall 2016 - cover3
Oculus - Fall 2016 - cover4
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