Quality Progress - May 2017 - 45

there is no correlation between
intelligence and problem solving. (There is hope for us all,
thankfully.)
Scott Page, a Caltech professor, researched this in the
1990s. He assembled a group
of Mensa-level people as well
as a group of ordinary people
he called the brown socks
group.
Both groups were given
a series of problems to
solve. The Mensa group was
repeatedly beaten by the
brown socks group, which
was diverse and had additive
knowledge. The Mensa group
had identical knowledge,
which was not additive.3 This
suggests having diversity is a
must.
There are several techniques
available to harness collective knowledge, and the best
known is brainstorming.

Ideation

Over the years, the brainstorming process has been
developed and flows thus.
Loosening up is the first step in
creating what Edward de Bono
calls lateral thinking.4
I like to use the improvisation approach that you find
in theater. Someone makes
a statement such as, "It's a
great day out there." Importantly, this is not a question.
The next person replies, "Yes
... and ... I think I will go for a
walk." A third person might
add, "Yes ... and ... I think I will
wear my new shoes." And so
it continues. Each statement
builds on the previous one and
each statement is positive,
which creates a great mood of
creativity.
Research shows the average
adult thinks of three to four
alternatives for any given

problem. Get 12 to 20 people
and have them first write three
or four ideas on their own.
Then have everybody turn to
their right and share ideas with
their neighbor on that side.
Have them add ideas to their
lists. Next, have everybody do
the same with neighbors to the
left. Finally, everybody turns
back to the person to the right
and builds a final list.
From perhaps originally
struggling to find three ideas,
every pair of people now has
a minimum of 10 ideas, and
some have as many as 12 to
18. We then capture the ideas
of everyone in the room. To
be successful, it is essential
that team members listen to
others' ideas. By listening well,
we allow other people's ideas
to trigger subconscious ideas
and experiences of our own.
We will have 30 to 40 ideas

compared to the original list of
about three per person.
The key issue with all of this
work is volume. Linus Pauling
said, "The best way of having
a good idea is to have a lot of
ideas."5
There are many variations,
such as BrainWriting, word
association and the technique
of the Japanese Broadcasting
Corp. NHK that involves the
use of cards or spreadsheets.
The commonality for these
methods is that they allow
people to make crazy suggestions in private and perhaps
avoid ridicule, but gradually
they can share those ideas and
build on them.
To be successful with ideation, we need:
+ Knowledge-Do people
know the problem?
+ Diversity-Will solutions get
challenged?
+ Disruption-Are disruptors
present?
We also should include customers and suppliers. It is like
the old think-tank technique
of mixing disciplines to create
that spark of genius.
Ideation searches the subconscious, and this takes time.
An important component is
soak time: Relaxing between
sessions is essential, and often,
the epiphany will come unexpectedly. That's why ideation
is not a one-off 20-minute session done once a year. In fact,
epiphanies are the last piece to
the jigsaw puzzle and they arise
from previously working on a
problem. Archimedes' famous

qualityprogress.com ❘ May 2017

QP 45


http://www.qualityprogress.com

Table of Contents for the Digital Edition of Quality Progress - May 2017

Seen and Heard
Expert Answers
Progress Report
Mr. Pareto Head
Field Notes
Mind the Gaps
Solid Footing
Are These the Same?
New Tricks for an Old Tool
Innovation Imperative
Experience More
Career Coach
Statistics Spotlight
Standard Issues
Marketplace
Footnotes
Back to Basics
Quality Progress - May 2017 - intro
Quality Progress - May 2017 - cover1
Quality Progress - May 2017 - cover2
Quality Progress - May 2017 - 1
Quality Progress - May 2017 - 2
Quality Progress - May 2017 - 3
Quality Progress - May 2017 - 4
Quality Progress - May 2017 - 5
Quality Progress - May 2017 - Seen and Heard
Quality Progress - May 2017 - Expert Answers
Quality Progress - May 2017 - Progress Report
Quality Progress - May 2017 - Mr. Pareto Head
Quality Progress - May 2017 - 10
Quality Progress - May 2017 - 11
Quality Progress - May 2017 - Field Notes
Quality Progress - May 2017 - 13
Quality Progress - May 2017 - 14
Quality Progress - May 2017 - 15
Quality Progress - May 2017 - Mind the Gaps
Quality Progress - May 2017 - 17
Quality Progress - May 2017 - 18
Quality Progress - May 2017 - 19
Quality Progress - May 2017 - 20
Quality Progress - May 2017 - 21
Quality Progress - May 2017 - 22
Quality Progress - May 2017 - 23
Quality Progress - May 2017 - Solid Footing
Quality Progress - May 2017 - 25
Quality Progress - May 2017 - 26
Quality Progress - May 2017 - 27
Quality Progress - May 2017 - 28
Quality Progress - May 2017 - 29
Quality Progress - May 2017 - Are These the Same?
Quality Progress - May 2017 - 31
Quality Progress - May 2017 - 32
Quality Progress - May 2017 - 33
Quality Progress - May 2017 - 34
Quality Progress - May 2017 - 35
Quality Progress - May 2017 - New Tricks for an Old Tool
Quality Progress - May 2017 - 37
Quality Progress - May 2017 - 38
Quality Progress - May 2017 - 39
Quality Progress - May 2017 - 40
Quality Progress - May 2017 - 41
Quality Progress - May 2017 - 42
Quality Progress - May 2017 - 43
Quality Progress - May 2017 - Innovation Imperative
Quality Progress - May 2017 - 45
Quality Progress - May 2017 - 46
Quality Progress - May 2017 - Career Coach
Quality Progress - May 2017 - 48
Quality Progress - May 2017 - 49
Quality Progress - May 2017 - Statistics Spotlight
Quality Progress - May 2017 - 51
Quality Progress - May 2017 - 52
Quality Progress - May 2017 - 53
Quality Progress - May 2017 - Standard Issues
Quality Progress - May 2017 - 55
Quality Progress - May 2017 - 56
Quality Progress - May 2017 - 57
Quality Progress - May 2017 - Marketplace
Quality Progress - May 2017 - 59
Quality Progress - May 2017 - Footnotes
Quality Progress - May 2017 - 61
Quality Progress - May 2017 - 62
Quality Progress - May 2017 - 63
Quality Progress - May 2017 - Back to Basics
Quality Progress - May 2017 - cover3
Quality Progress - May 2017 - cover4
http://www.nxtbook.com/naylor/ASQM/ASQM0719
http://www.nxtbook.com/naylor/ASQM/ASQM0619
http://www.nxtbook.com/naylor/ASQM/ASQM0519
http://www.nxtbook.com/naylor/ASQM/ASQM0419
http://www.nxtbook.com/naylor/ASQM/ASQM0319
http://www.nxtbook.com/naylor/ASQM/ASQM0219
http://www.nxtbook.com/naylor/ASQM/ASQM0119
http://www.nxtbook.com/naylor/ASQM/ASQM1218
http://www.nxtbook.com/naylor/ASQM/ASQM1118
http://www.nxtbook.com/naylor/ASQM/ASQM1018
http://www.nxtbook.com/naylor/ASQM/ASQM0918
http://www.nxtbook.com/naylor/ASQM/ASQM0818
http://www.nxtbook.com/naylor/ASQM/ASQM0718
http://www.nxtbook.com/naylor/ASQM/ASQM0618
http://www.nxtbook.com/naylor/ASQM/ASQM0518
http://www.nxtbook.com/naylor/ASQM/ASQM0418
http://www.nxtbook.com/naylor/ASQM/ASQM0318
http://www.nxtbook.com/naylor/ASQM/ASQM0218
http://www.nxtbook.com/naylor/ASQM/ASQM0118
http://www.nxtbook.com/naylor/ASQM/ASQM1217
http://www.nxtbook.com/naylor/ASQM/ASQM1117
http://www.nxtbook.com/naylor/ASQM/ASQM1017
http://www.nxtbook.com/naylor/ASQM/ASQM0917
http://www.nxtbook.com/naylor/ASQM/ASQM0817
http://www.nxtbook.com/naylor/ASQM/ASQM0717
http://www.nxtbook.com/naylor/ASQM/ASQM0617
http://www.nxtbook.com/naylor/ASQM/ASQM0517
http://www.nxtbook.com/naylor/ASQM/ASQM0417
http://www.nxtbook.com/naylor/ASQM/ASQC12518
http://www.nxtbook.com/naylor/ASQM/ASQM0317
http://www.nxtbook.com/naylor/ASQM/ASQM0217
http://www.nxtbook.com/naylor/ASQM/ASQM0117
http://www.nxtbook.com/naylor/ASQM/ASQM1216
http://www.nxtbook.com/naylor/ASQM/ASQM1116
http://www.nxtbook.com/naylor/ASQM/ASQM1016
http://www.nxtbook.com/naylor/ASQM/ASAC0016
http://www.nxtbook.com/naylor/ASQM/ASQM0916
http://www.nxtbook.com/naylor/ASQM/ASQA0016
http://www.nxtbook.com/naylor/ASQM/ASQM0816
http://www.nxtbook.com/naylor/ASQM/ASQM0716
http://www.nxtbook.com/naylor/ASQM/ASQM0616
http://www.nxtbook.com/naylor/ASQM/ASQM0516
http://www.nxtbook.com/naylor/ASQM/ASQM0416
http://www.nxtbook.com/naylor/ASQM/ASQM0316
http://www.nxtbook.com/naylor/ASQM/ASQM0216
http://www.nxtbook.com/naylor/ASQM/ASQM0116
http://www.nxtbook.com/naylor/ASQM/ASQM1215
http://www.nxtbook.com/naylor/ASQM/ASQM1115
http://www.nxtbook.com/naylor/ASQM/ASQM1015
http://www.nxtbook.com/naylor/ASQM/ASQM0915
http://www.nxtbook.com/naylor/ASQM/ASQM0815
http://www.nxtbook.com/naylor/ASQM/ASQM0715
http://www.nxtbook.com/naylor/ASQM/ASQM0615
http://www.nxtbook.com/naylor/ASQM/ASQM0515
http://www.nxtbook.com/naylor/ASQM/ASQM0315
http://www.nxtbook.com/naylor/ASQM/ASQM0215
http://www.nxtbook.com/naylor/ASQM/ASQM0115
http://www.nxtbook.com/naylor/ASQM/ASQM1214
http://www.nxtbook.com/naylor/ASQM/ASQM1114
http://www.nxtbook.com/naylor/ASQM/ASQM1014
http://www.nxtbook.com/naylor/ASQM/ASQM0914
http://www.nxtbook.com/naylor/ASQM/ASQM0814
http://www.nxtbook.com/naylor/ASQM/ASQM0714
http://www.nxtbook.com/naylor/ASQM/ASQM0614
http://www.nxtbook.com/naylor/ASQM/ASQM0514
http://www.nxtbook.com/naylor/ASQM/ASQM0414
http://www.nxtbook.com/naylor/ASQM/ASQM0314
http://www.nxtbook.com/naylor/ASQM/ASQM0214
http://www.nxtbook.com/naylor/ASQM/ASQM0114
http://www.nxtbook.com/naylor/ASQM/ASQM1213
http://www.nxtbook.com/naylor/ASQM/ASQM1113
http://www.nxtbook.com/naylor/ASQM/ASQM1013
http://www.nxtbook.com/naylor/ASQM/ASQM0913
http://www.nxtbook.com/naylor/ASQM/ASQM0813
http://www.nxtbook.com/naylor/ASQM/ASQM0713
http://www.nxtbook.com/naylor/ASQM/ASQM0613
http://www.nxtbook.com/naylor/ASQM/ASQM0513
http://www.nxtbook.com/naylor/ASQM/ASQM0413
http://www.nxtbook.com/naylor/ASQM/ASQM0313
http://www.nxtbook.com/nxtbooks/naylor/ASQM0213
http://www.nxtbook.com/nxtbooks/naylor/ASQM0113
http://www.nxtbook.com/nxtbooks/naylor/ASQM1212
http://www.nxtbook.com/nxtbooks/naylor/ASQM1112
http://www.nxtbook.com/nxtbooks/naylor/ASQM1012
http://www.nxtbook.com/nxtbooks/naylor/ASQM0912
http://www.nxtbookMEDIA.com