Quality Progress - July 2015 - (Page 8)
Integrating quality, innovation
is why innovation is so important. There
Q: Will integrating quality concepts nega-
will always be some customer needs
process. It starts with identifying unmet
tively impact the speed of innovation?
organizations cannot meet. It is these
needs or changing requirements using
How can an organization integrate quality
unmet needs that innovators must focus
techniques such as gemba, the Kano
management and innovation?
on and see as opportunities. This is why
diagram and the environmental scan.
the ASQ Innovation Division describes in-
But this phase also requires a different
novation as "quality for tomorrow."
mode of thinking. You must be open-
A: If used correctly, quality concepts can
significantly enhance the speed of innova-
The creative phase also follows a
So how do organizations integrate
minded and think outside the box to see
tion. Many of the tools and techniques
quality with innovation? First, think of in-
opportunities others will miss. The qual-
used in quality management-such as the
novation as a process. It has two phases:
ity profession is short of these people,
Kano diagram, gemba and risk analy-
a creative phase and an execution phase.
but you can find many of them on the
sis-have direct application in innovation.
Each phase has two essential steps.
marketing side of the organization-they
However, there are additional tools-in-
The creative phase consists of seeing
are called creators. So for the creative
cluding forms of creative problem solv-
the opportunity of unmet needs and ide-
phase, it's important that marketing and
ing-available to innovate.
ating to find conceptual solutions.
quality people collaborate.1
Quality has increasingly revolved
The execution phase is where the
The next process step in the creative
around meeting customer requirements
working solution is developed and deliv-
phase is finding the conceptual solu-
by reducing internal errors. But with the
ered, and it's what quality professionals
tion. This is where the quality profession
speed of change in today's business
do best. Developing and delivering the
comes in because it has many people
world, these requirements often quickly
working solution requires engineering
who are good at solving problems.
become redundant, and organizations can
efficient and effective processes and
Remember, however, that innovation is
be blind to new market opportunity. This
different from improvement.
Innovators go beyond the status quo
and get radical new ideas that break the
mold. If you change steps in a process to
have the same output with greater efficiency, you are improving, not innovating.
Innovators will create an entirely new process with a radically new offering to meet
unmet customer needs. The new offering
will make the customer's life much easier
and will stun the competition.
To innovate, quality professionals must
draw from the collective knowledge of
the organization and use ideation techniques beyond traditional brainstorming.
Whether by data mining, knowledge management or ideation, organizations must
extract the untapped knowledge that they
have in huge quantities. The lonely genius
is a myth.
Quality professionals also must change
their behavior to innovate. Instead of the
QP * www.qualityprogress.com
Table of Contents for the Digital Edition of Quality Progress - July 2015
Mr. Pareto Head
Open to Change
Turning on the Light Bulb
What‘s Your Theory?
Measure for Measure
Quality in the First Person
ASQ's Continuing Education and Professional Development Directory
One Good Idea
Back to Basics
Quality Progress - July 2015