Quality Progress - July 2015 - (Page 8)

EXPERTANSWE Integrating quality, innovation is why innovation is so important. There Q: Will integrating quality concepts nega- will always be some customer needs process. It starts with identifying unmet tively impact the speed of innovation? organizations cannot meet. It is these needs or changing requirements using How can an organization integrate quality unmet needs that innovators must focus techniques such as gemba, the Kano management and innovation? on and see as opportunities. This is why diagram and the environmental scan. the ASQ Innovation Division describes in- But this phase also requires a different novation as "quality for tomorrow." mode of thinking. You must be open- A: If used correctly, quality concepts can significantly enhance the speed of innova- The creative phase also follows a So how do organizations integrate minded and think outside the box to see tion. Many of the tools and techniques quality with innovation? First, think of in- opportunities others will miss. The qual- used in quality management-such as the novation as a process. It has two phases: ity profession is short of these people, Kano diagram, gemba and risk analy- a creative phase and an execution phase. but you can find many of them on the sis-have direct application in innovation. Each phase has two essential steps. marketing side of the organization-they However, there are additional tools-in- The creative phase consists of seeing are called creators. So for the creative cluding forms of creative problem solv- the opportunity of unmet needs and ide- phase, it's important that marketing and ing-available to innovate. ating to find conceptual solutions. quality people collaborate.1 Quality has increasingly revolved The execution phase is where the The next process step in the creative around meeting customer requirements working solution is developed and deliv- phase is finding the conceptual solu- by reducing internal errors. But with the ered, and it's what quality professionals tion. This is where the quality profession speed of change in today's business do best. Developing and delivering the comes in because it has many people world, these requirements often quickly working solution requires engineering who are good at solving problems. become redundant, and organizations can efficient and effective processes and Remember, however, that innovation is be blind to new market opportunity. This products. different from improvement. Innovators go beyond the status quo and get radical new ideas that break the mold. If you change steps in a process to have the same output with greater efficiency, you are improving, not innovating. Innovators will create an entirely new process with a radically new offering to meet unmet customer needs. The new offering will make the customer's life much easier and will stun the competition. To innovate, quality professionals must draw from the collective knowledge of the organization and use ideation techniques beyond traditional brainstorming. Whether by data mining, knowledge management or ideation, organizations must extract the untapped knowledge that they have in huge quantities. The lonely genius is a myth. Quality professionals also must change their behavior to innovate. Instead of the 8 QP * www.qualityprogress.com http://www.qualityprogress.com

Table of Contents for the Digital Edition of Quality Progress - July 2015

Up Front
LogOn
Expert Answers
Keeping Current
Mr. Pareto Head
Open to Change
Passion Project
Turning on the Light Bulb
What‘s Your Theory?
Measure for Measure
Quality in the First Person
Career Corner
Statistics Roundtable
Standards Outlook
ASQ's Continuing Education and Professional Development Directory
QP Toolbox
QP Reviews
One Good Idea
Back to Basics

Quality Progress - July 2015

https://www.nxtbook.com/naylor/ASQM/ASQM0719
https://www.nxtbook.com/naylor/ASQM/ASQM0619
https://www.nxtbook.com/naylor/ASQM/ASQM0519
https://www.nxtbook.com/naylor/ASQM/ASQM0419
https://www.nxtbook.com/naylor/ASQM/ASQM0319
https://www.nxtbook.com/naylor/ASQM/ASQM0219
https://www.nxtbook.com/naylor/ASQM/ASQM0119
https://www.nxtbook.com/naylor/ASQM/ASQM1218
https://www.nxtbook.com/naylor/ASQM/ASQM1118
https://www.nxtbook.com/naylor/ASQM/ASQM1018
https://www.nxtbook.com/naylor/ASQM/ASQM0918
https://www.nxtbook.com/naylor/ASQM/ASQM0818
https://www.nxtbook.com/naylor/ASQM/ASQM0718
https://www.nxtbook.com/naylor/ASQM/ASQM0618
https://www.nxtbook.com/naylor/ASQM/ASQM0518
https://www.nxtbook.com/naylor/ASQM/ASQM0418
https://www.nxtbook.com/naylor/ASQM/ASQM0318
https://www.nxtbook.com/naylor/ASQM/ASQM0218
https://www.nxtbook.com/naylor/ASQM/ASQM0118
https://www.nxtbook.com/naylor/ASQM/ASQM1217
https://www.nxtbook.com/naylor/ASQM/ASQM1117
https://www.nxtbook.com/naylor/ASQM/ASQM1017
https://www.nxtbook.com/naylor/ASQM/ASQM0917
https://www.nxtbook.com/naylor/ASQM/ASQM0817
https://www.nxtbook.com/naylor/ASQM/ASQM0717
https://www.nxtbook.com/naylor/ASQM/ASQM0617
https://www.nxtbook.com/naylor/ASQM/ASQM0517
https://www.nxtbook.com/naylor/ASQM/ASQM0417
https://www.nxtbook.com/naylor/ASQM/ASQC12518
https://www.nxtbook.com/naylor/ASQM/ASQM0317
https://www.nxtbook.com/naylor/ASQM/ASQM0217
https://www.nxtbook.com/naylor/ASQM/ASQM0117
https://www.nxtbook.com/naylor/ASQM/ASQM1216
https://www.nxtbook.com/naylor/ASQM/ASQM1116
https://www.nxtbook.com/naylor/ASQM/ASQM1016
https://www.nxtbook.com/naylor/ASQM/ASAC0016
https://www.nxtbook.com/naylor/ASQM/ASQM0916
https://www.nxtbook.com/naylor/ASQM/ASQA0016
https://www.nxtbook.com/naylor/ASQM/ASQM0816
https://www.nxtbook.com/naylor/ASQM/ASQM0716
https://www.nxtbook.com/naylor/ASQM/ASQM0616
https://www.nxtbook.com/naylor/ASQM/ASQM0516
https://www.nxtbook.com/naylor/ASQM/ASQM0416
https://www.nxtbook.com/naylor/ASQM/ASQM0316
https://www.nxtbook.com/naylor/ASQM/ASQM0216
https://www.nxtbook.com/naylor/ASQM/ASQM0116
https://www.nxtbook.com/naylor/ASQM/ASQM1215
https://www.nxtbook.com/naylor/ASQM/ASQM1115
https://www.nxtbook.com/naylor/ASQM/ASQM1015
https://www.nxtbook.com/naylor/ASQM/ASQM0915
https://www.nxtbook.com/naylor/ASQM/ASQM0815
https://www.nxtbook.com/naylor/ASQM/ASQM0715
https://www.nxtbook.com/naylor/ASQM/ASQM0615
https://www.nxtbook.com/naylor/ASQM/ASQM0515
https://www.nxtbook.com/naylor/ASQM/ASQM0315
https://www.nxtbook.com/naylor/ASQM/ASQM0215
https://www.nxtbook.com/naylor/ASQM/ASQM0115
https://www.nxtbook.com/naylor/ASQM/ASQM1214
https://www.nxtbook.com/naylor/ASQM/ASQM1114
https://www.nxtbook.com/naylor/ASQM/ASQM1014
https://www.nxtbook.com/naylor/ASQM/ASQM0914
https://www.nxtbook.com/naylor/ASQM/ASQM0814
https://www.nxtbook.com/naylor/ASQM/ASQM0714
https://www.nxtbook.com/naylor/ASQM/ASQM0614
https://www.nxtbook.com/naylor/ASQM/ASQM0514
https://www.nxtbook.com/naylor/ASQM/ASQM0414
https://www.nxtbook.com/naylor/ASQM/ASQM0314
https://www.nxtbook.com/naylor/ASQM/ASQM0214
https://www.nxtbook.com/naylor/ASQM/ASQM0114
https://www.nxtbook.com/naylor/ASQM/ASQM1213
https://www.nxtbook.com/naylor/ASQM/ASQM1113
https://www.nxtbook.com/naylor/ASQM/ASQM1013
https://www.nxtbook.com/naylor/ASQM/ASQM0913
https://www.nxtbook.com/naylor/ASQM/ASQM0813
https://www.nxtbook.com/naylor/ASQM/ASQM0713
https://www.nxtbook.com/naylor/ASQM/ASQM0613
https://www.nxtbook.com/naylor/ASQM/ASQM0513
https://www.nxtbook.com/naylor/ASQM/ASQM0413
https://www.nxtbook.com/naylor/ASQM/ASQM0313
https://www.nxtbook.com/nxtbooks/naylor/ASQM0213
https://www.nxtbook.com/nxtbooks/naylor/ASQM0113
https://www.nxtbook.com/nxtbooks/naylor/ASQM1212
https://www.nxtbook.com/nxtbooks/naylor/ASQM1112
https://www.nxtbook.com/nxtbooks/naylor/ASQM1012
https://www.nxtbook.com/nxtbooks/naylor/ASQM0912
https://www.nxtbookmedia.com