Habitat - March/April 2016 - (Page 14)

COVER FEATURE What Apartment Residents REALLY WANT New desire for amenities drives renovations and new construction THE CONSTRUCTION CRANES may be transforming Atlanta's apartment market - but that is far from the only thing changing. A higher expectation of customer service, more practical amenities and smaller unit sizes all are on the agenda of today's tenant. "This is the era of customer service and the customer experience," said Tracy Bowers, managing director of Pollack Shores and Matrix Residential, which has 29 properties in Atlanta - some of which are still in development. "Residents are very involved. Amenities are used to the extreme. Social gatherings, everybody attends. That is totally different than our last decade. We'll have a social event, and 90 people will show up. Back in the '90s, maybe five people would come. The residents - and how they feel about where they live - are totally different." >> PHOTO CREDIT: AMLI RESIDENTIAL BY SANDY SMITH Fitness centers, like this one at AMLI's Ponce Park, could take the place of gym membership since they are outfitted with all the latest equipment. 14 | H A BITAT | w w w.atl-apt.org http://www.atl-apt.org

Table of Contents for the Digital Edition of Habitat - March/April 2016

Chair’s Message
Legal Talk
Cover Feature: What Apartment Residents Really Want
Government Affairs
2016 AAA Trade Show Sneak Peek
Up Close
Millennials: How to Attract, Retain and Manage
Volunteer's Corner
AAA Platinum Patron Member Profile: CSC ServiceWorks
AAA Gold Patron Member Profile: Fowler, Hein, Cheatwood & Williams, P.A.
New Members
Advertisers’ Index

Habitat - March/April 2016

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