Habitat - July/August 2016 - (Page 33)

atlanta aPartment association: goLD PATRoN oF THe MoNTH K nown to apartment shoppers as ForRent.com®, For Rent Media Solutions™ (FRMS) has been known as a forward-thinking leader in the multifamily industry for more than three decades, providing property managers and owners with diverse marketing and advertising products, services and education. Continually at the forefront of the industry, ForRent.com was the first to provide customers with a digital video marketing solution and display customers' listings on a fully enabled mobile site. For Rent's multifaceted approach continually reaches all consumer segments with a fully integrated marketing campaign utilizing mobile, social, print, desktop and video platforms with extensive search exposure on both paid and organic. With a sales force more than 300 strong For Rent takes pride in helping customers drive leads, retain residents, and build and maintain their brands. With recent high occupancy rates, For Rent felt that the best way to serve customers was by providing them with not only more leads, but more quality leads. Research plainly showed that video produces higher conversion rates, consumers demand strong visuals, and leasing agents require more insights on the leads they are receiving. So, in 2015, For Rent launched Enhanced Guest Cards to help sort leads by importance and stronger visuals (i.e., 3D Floor Plans and InsideView) on both desktop and mobile. These products were added based on trends that show the consumer demand for stronger visuals. According to Eyeview Digital, landing pages that include video see 80 percent higher conversion rates than landing pages without. And, FRMS internal metrics prove that nationally, For Rent customers with 3D Floor Plans and HD Video receive, on average, 61 percent more leads than those without. Most recently, For Rent announced aerial video and photography to customers For Rent is proud to be the first in the multifamily industry to offer aerial videos and photography nationwide. nationwide to help customers build their brands even more. The passionate sales force at FRMS understands the unique and ever-evolving components of the multifamily industry, providing vast industry knowledge, perceptive insights, quality results, and always striving to do what's right for the consumer and the customer. * Another exciting and recent rollout is FRSocial Concierge - an Atlanta favorite! FRSocialExpert Concierge and FRReputation Concierge allow property managers to focus more on their community, while ForRent.com's dedicated team of social media experts creates, manages, customizes and grows their social media and online reputation. Looking for products and services? Look no further than the AAA Online Buyers' Guide! Everything you need, right at your nger tips. www.aaa.officialbuyersguide.net ATP-S0416 HP_OBG_PromoAd_MKG.indd 1 J u ly/au g u s t 2 016 | h a b i t a7:08 t | pm 33 24/06/16 http://www.ForRent.com http://www.ForRent.com

Table of Contents for the Digital Edition of Habitat - July/August 2016

Chair’s Message
Legal Talk
The Greening of the Atlanta Multifamily Housing Industry
Government Affairs
Up Close
LEED in Sustainability
Volunteer’s Corner
AAA Platinum Patron Member Profile: BOS Security
AAA Gold Patron Member Profile: For Rent Media Solutions
AAA Gold Patron Member Profile: Belfor
AAA Gold Patron Member Profile: Renters Reference Services Inc.
New Members
Advertisers’ Index

Habitat - July/August 2016