Habitat - July/August 2017 - 23

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Tom Aderhold: Building
Technology
Tom Aderhold,
Chairman of
Aderhold Properties

p Close profiles the careers and success stories
of industry leaders. We want these esteemed
individuals to share insight about where they
found support and professional development
opportunities, and what lessons they have to share. Spend
some time with Tom Aderhold, Chairman of Aderhold
Properties. After nearly two decades in development of
raw land, office space and industrial properties, Aderhold
moved into multifamily in 1994. A licensed real estate
broker, Aderhold holds a Certified Apartment Portfolio
Supervisor (CAPS) designation from the National
Apartment Association. He currently serves on the NAA
board and has been president of both the Atlanta and
Georgia Apartment associations. He is on the Central
Atlanta Progress board of directors and is a member of
Rotary Club of Atlanta.

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What was Atlanta's multifamily industry like when
you started, and where do you see the biggest areas
of evolution?
Back in 1994, it was pretty much like it is now. The biggest
change is technology and the evolution of software that
offers the ability to track things easier. What I do is a little
different than a lot of groups. We do historic renovations. We
don't do standard stick-built very often, if at all. Our cost and
procedures are a little bit different so that's why the biggest
impact to us has been with technology.
How have developers and owners kept up with the
growing need for better resident amenities and
resulting competition?
Apartment residents are demanding more from us in
amenities and the way that the apartment is built out. The
standard finishes are much higher than they used to be.
You've got AAA, A, B and C, and each one of those has had
to improve and come up a little bit to stay with the program.
Some of the amenities packages have changed, too. You used
to have maybe a grill and a gazebo. Now, you have lap pools.
Gyms are still there, but they're upgraded. Residents are
demanding more, which is fair and reasonable, because most
of the time, they're willing to pay more.
Where do you see Atlanta's multifamily industry in 10 years?
I think the Atlanta area will continue to grow, especially
downtown. Some of the smaller cities are seeing how the
urban core of Atlanta is functioning and building synergy with
retail, office, apartment and homes all very close together.
Smaller communities around Atlanta are creating the same

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thing. That's an interesting change. When I first started in the
industry, you didn't have any multi-use. Cities had to be taught
how it worked because they didn't like the concept. You've got
a lot of retail on the ground floor and apartments above and in
some places, you have offices included.
With such a busy professional life, what advice would you
give AAA members about finding time to be involved with
charitable and professional organizations?
You have to find a way to do it. It's like, "Gee I ought to walk
more." You have to make a conscious decision to do it. If you
want to be involved, you have to get it in. There is no job so low
or high out there in the volunteer area that is not worth doing.
Just get in there and see where you can help.
What makes a great leader?
What's that saying? "Lead, follow or get out of the way." A lot
of times, being a good leader is not getting in the way and just
saying, "Let's take a look at going that way." But don't tell them
how to do it. Usually, if you let them make their own decisions,
they'll think up a better idea than I have. The other thing is learn
how to speak to everyone regardless of their job, their station.
Learn how to talk with folks and be friendly to all if you can do it.
What professional advice would you give up-and-coming
industry professionals?
Don't try to do it too fast. There's a lot to be learned whatever
your job is and you'll get to a point where, "I'm getting bored
and I need to look for something else." There's a whole lot you
can learn before you get there. Learn from the bottom up.
I didn't quite do that. I stepped into the apartment industry
as a part owner and manager of several properties. Several
of the people who work with us started as temporary leasing
consultants and worked their way up. *
FUN FACTS
FAMILY: Married with two grown daughters and
two grandchildren, ages 8 and 6.
PETS: A black lab that is 57 pounds of hair, teeth and eyeballs,
fast as lightning and a lot of fun.
FAVORITE QUOTE: "Illegitimi Non Carborundum." It's
Latin, which loosely translates to, "Don't let the bastards get
you down."
FAVORITE BAND: I'd probably say The Beatles because
I grew up with them. John Denver is another good one.
DREAM LUNCH PARTNER: Without question, it would be
Winston Churchill. I've read some of his writings and also
read about him. My mother had tea with his wife a few times
when we lived overseas years ago. He was the right person in
the right place at the right time. As an aside, the conversations
between George Bernard Shaw and him are hysterical.

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Table of Contents for the Digital Edition of Habitat - July/August 2017

Chair’s Message
Legal Corner
Social Media Marketing in Multifamily
Curb Appeal
Government Affairs
Up Close
AAA Education
Foundation Update
Volunteer’s Corner
AAA Gold Patron Member Profile: Renter’s Reference Services
AAA Gold Patron Member Profile: BELFOR
New Members
Advertisers’ Index
Habitat - July/August 2017 - intro
Habitat - July/August 2017 - cover1
Habitat - July/August 2017 - cover2
Habitat - July/August 2017 - 3
Habitat - July/August 2017 - 4
Habitat - July/August 2017 - 5
Habitat - July/August 2017 - 6
Habitat - July/August 2017 - 7
Habitat - July/August 2017 - 8
Habitat - July/August 2017 - Chair’s Message
Habitat - July/August 2017 - 10
Habitat - July/August 2017 - Legal Corner
Habitat - July/August 2017 - 12
Habitat - July/August 2017 - 13
Habitat - July/August 2017 - Social Media Marketing in Multifamily
Habitat - July/August 2017 - 15
Habitat - July/August 2017 - 16
Habitat - July/August 2017 - 17
Habitat - July/August 2017 - 18
Habitat - July/August 2017 - Curb Appeal
Habitat - July/August 2017 - Government Affairs
Habitat - July/August 2017 - 21
Habitat - July/August 2017 - 22
Habitat - July/August 2017 - Up Close
Habitat - July/August 2017 - AAA Education
Habitat - July/August 2017 - Foundation Update
Habitat - July/August 2017 - Volunteer’s Corner
Habitat - July/August 2017 - 27
Habitat - July/August 2017 - 28
Habitat - July/August 2017 - 29
Habitat - July/August 2017 - AAA Gold Patron Member Profile: Renter’s Reference Services
Habitat - July/August 2017 - AAA Gold Patron Member Profile: BELFOR
Habitat - July/August 2017 - New Members
Habitat - July/August 2017 - 33
Habitat - July/August 2017 - Advertisers’ Index
Habitat - July/August 2017 - cover3
Habitat - July/August 2017 - cover4
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