ABA Banking Journal - November/December 2017 - 12

UPFRONT

>>> TALKING TWEETS
Social media is no longer just a communications vehicle,
but a proven marketing, customer service and employee
recruitment tool, noted members of a panel discussion
during the Summer Leadership Meeting. And customers
and employees alike are watching carefully what CEOs are
tweeting and sharing.
"Eighty percent of employees say they would rather work
for a CEO that is active on social media," says ABA VP
Stephanie Dreyer (second from left). "And 77 percent of

Become
a Social
Media
Master
ABA has partnered with
Mindset Digital to bring bankers
a six-course suite of digital
marketing and social media
training. Learn more at aba.com/
socialmediacourses.

12

ABA BANKING JOURNAL | NOVEMBER/DECEMBER 2017

consumers say they'd buy more from their favorite brand if
their company's CEO was tweeting."
Dreyer joined bankers Jill Castilla (second from right),
chairman of ABA's Communications Council and president
and CEO of Citizens Bank of Edmond, Edmond, Okla.,
and Jeff Plagge (right), president and CEO of Northwest
Financial Corporation, Arnolds Park, Iowa, in a conversation
about how CEOs can be effective in their use of Facebook,
Twitter, LinkedIn and other popular social media sites.

SOCIAL MEDIA: THE BASICS

Optimal Tweet length:
110 characters
Optimal Tweet length:
110 characters
Include one strong call
to action or hashtag
Include one strong call
to
action
hashtag
Photos
= or
higher
engagement.
Photos = higher
Guaranteed.
engagement.
Guaranteed.
Video: Upload natively
when possible; keep
Video: Upload natively
videos to 2 minutes
when possible; keep
or less
videos to 2 minutes
or less

Build a complete
profile to show you're
Build a complete
an active participant
profile to show you're
an
active
participant
Know
its content
vs. connections
Know its content
vs.
connections
Share
recommended

articles and personal
Share recommended
insights
articles and personal
insights
Comment on relevant
industry news
Comment on relevant
industry
news to
Publish natively
the platform
Publish natively to
the platform

Be authentic: put
a human face to
Be authentic: put
your company
a human face to
your
Bringcompany
people behind
the scenes
Bring people behind
the scenes
Share
your take on
industry trends
Share your take on
industry
trends
Use visuals
to tell

your story
Use visuals to tell
your
story
Be engaging;
share,

comment, like. LISTEN.
Be engaging; share,
comment, like. LISTEN.


http://www.aba.com/

Table of Contents for the Digital Edition of ABA Banking Journal - November/December 2017

Chairman’s View
Upfront
Legal Briefs
Economic Outlook
Power Up Profile
Pitching In
Choices and Options Down on the Farm
Eager or Not, Every Board Needs an M&A Strategy
Adapting to Survive
More Than Just a Drink
Operations
Payments
Small Business Lending
Human Resources
ABA Compliance Center Inbox
From the States
Corporate Social Responsibility
Index of Advertisers
From the Vault
ABA Banking Journal - November/December 2017 - Intro
ABA Banking Journal - November/December 2017 - ebelly1
ABA Banking Journal - November/December 2017 - ebelly2
ABA Banking Journal - November/December 2017 - cover1
ABA Banking Journal - November/December 2017 - cover2
ABA Banking Journal - November/December 2017 - 3
ABA Banking Journal - November/December 2017 - 4
ABA Banking Journal - November/December 2017 - 5
ABA Banking Journal - November/December 2017 - 6
ABA Banking Journal - November/December 2017 - 7
ABA Banking Journal - November/December 2017 - Chairman’s View
ABA Banking Journal - November/December 2017 - 9
ABA Banking Journal - November/December 2017 - Upfront
ABA Banking Journal - November/December 2017 - 11
ABA Banking Journal - November/December 2017 - 12
ABA Banking Journal - November/December 2017 - 13
ABA Banking Journal - November/December 2017 - 14
ABA Banking Journal - November/December 2017 - 15
ABA Banking Journal - November/December 2017 - Legal Briefs
ABA Banking Journal - November/December 2017 - 17
ABA Banking Journal - November/December 2017 - Economic Outlook
ABA Banking Journal - November/December 2017 - Power Up Profile
ABA Banking Journal - November/December 2017 - Pitching In
ABA Banking Journal - November/December 2017 - 21
ABA Banking Journal - November/December 2017 - 22
ABA Banking Journal - November/December 2017 - 23
ABA Banking Journal - November/December 2017 - 24
ABA Banking Journal - November/December 2017 - 25
ABA Banking Journal - November/December 2017 - Choices and Options Down on the Farm
ABA Banking Journal - November/December 2017 - 27
ABA Banking Journal - November/December 2017 - Eager or Not, Every Board Needs an M&A Strategy
ABA Banking Journal - November/December 2017 - 29
ABA Banking Journal - November/December 2017 - Adapting to Survive
ABA Banking Journal - November/December 2017 - 31
ABA Banking Journal - November/December 2017 - 32
ABA Banking Journal - November/December 2017 - 33
ABA Banking Journal - November/December 2017 - More Than Just a Drink
ABA Banking Journal - November/December 2017 - 35
ABA Banking Journal - November/December 2017 - Operations
ABA Banking Journal - November/December 2017 - 37
ABA Banking Journal - November/December 2017 - Payments
ABA Banking Journal - November/December 2017 - 39
ABA Banking Journal - November/December 2017 - Small Business Lending
ABA Banking Journal - November/December 2017 - 41
ABA Banking Journal - November/December 2017 - Human Resources
ABA Banking Journal - November/December 2017 - 43
ABA Banking Journal - November/December 2017 - 44
ABA Banking Journal - November/December 2017 - ABA Compliance Center Inbox
ABA Banking Journal - November/December 2017 - From the States
ABA Banking Journal - November/December 2017 - 47
ABA Banking Journal - November/December 2017 - Corporate Social Responsibility
ABA Banking Journal - November/December 2017 - Index of Advertisers
ABA Banking Journal - November/December 2017 - From the Vault
ABA Banking Journal - November/December 2017 - cover3
ABA Banking Journal - November/December 2017 - cover4
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