ABA Banking Journal - March 2011 - (Page 16)

ABA Community BAnking  |  cAse stUdy Got the blues? Try a little reinvention How one Iowa bank took itself to the next level without losing its local touch By steve cOcheO, execUtIve edItOR A few months ago, community banker Mick Guttau attended a DoddFrank seminar. Talking with a speaker afterward, he vented some frustration. “I got into this game 39 years ago, and I may have waited too long to get out,” he said. “Mick, I hear that over and over again,” the consultant answered, with sympathy. Reflecting on that while driving back home to Treynor, Iowa, Guttau realized something: “If folks running other banks are feeling that way, then that’s a lot of opportunity!” “By the time I got back,” says Guttau, “I was all fired up again— which isn’t bad for a guy who’s 64 years old.” Guttau, chairman and CEO of Treynor State Bank, has more than being “fired up” in his corner. While community bank survival defies any single formula, his family-owned bank’s strategy represents a good model for many. It all goes back to a decision made by Guttau, his wife, Judy, and his family board a bit less than a decade ago. 16  |  ABA BANKING JOURNAL  |  march 2011

Table of Contents for the Digital Edition of ABA Banking Journal - March 2011

ABA Banking Journal - March 2011
Contents
Chairman’s View
Editor’s Column
The Economy
Bank Notes
ABA Community Banking: Got the Blues? Try a Little Reinvention
Pass the Aspirin
Tech Topics
Put Your Capital to Work
Still Waiting in the Wings
Compliance Clinic
Compliance Inbox
ABA Resources
Surveys & Trends
First Person

ABA Banking Journal - March 2011

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