ABA Banking Journal - March 2013 - (Page 10)

bank notes Dressing the part First impressions are everything, and clothing plays a major role in setting the best example. With this in mind, most banks will institute either a dress code or a clothing program. “Banking is one of our largest industries that we service today,” says Jim Kennedy, senior director of marketing at Lands’ End Business Outfitters, a supplier of logoed business apparel. “We hear a lot that trust and security are very important, and the employees’ apparel can really help deliver on some of that.” Maria Fusca Gendelman, senior vice-president, chief retail/experience officer, at $929.3 million-assets ConnectOne Bank in Englewood Cliffs, N.J., agrees. Her bank has a professional-dress policy and a business-casual Friday. “We want to make sure the perception of the bank is aligned with what our vision is,” she says. While banks have traditionally been more conservative in dress requirements, a casual trend has emerged in recent years—beyond casual Fridays. “Sometimes it’s about approachability—they’re dressing as maybe their clients do,” says Kennedy. Sound Community Bank, a $381.8 million-assets institution in Seattle, Wash., is aware of the trend. The bank’s dress code is professional attire, with the option to dress down—in jeans—twice a week. “When clients and customers come into our offices, we want them to be confident in the people who are serving them, and we think part of that confidence is related to how those people look,” says President 10 | ABA BANKING JOURNAL | March 2013 Photo: shutterstock.com Brand, vision, trust, locality prompt a wide range of dress options http://www.SHUTTERSTOCK.COM

Table of Contents for the Digital Edition of ABA Banking Journal - March 2013

ABA Banking Journal - March 2013
Contents
Chairman’s View
Editor’s Column
The Economy
Bank Notes
Picture This
Don’t let Trojans infiltrate your customers
Pass the Aspirin
Tech Topics
Working smarter, harder, and right
Mobile Banking: 7 keys for success
Compliance Clinic
Compliance Inbox
ABA At Your Service
First Person

ABA Banking Journal - March 2013

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