ABA Banking Journal - March 2014 - (Page 40)

AMERICAN BANKERS ASSOCIATION At Your Service in the know with Jim Edrington ABA EVP, Professional development group ABABJ: How are ABA's schools continuing to serve the needs of bankers? Jim Edrington: ABA offers not only specialized education in the areas of compliance, trust and wealth, bank marketing, and commercial lending, but also executive education through the Stonier Graduate School of Banking. Rather than rest on our history and reputation, ABA is constantly updating our programs to ensure they are relevant, address the needs of the industry today, and provide a superior cost benefit to those that attend. ABABJ: How important is it for banks to support professional development for their employees? JE: Generational issues impacting the workforce have resulted in a younger, more mobile and socially oriented employee. This demographic craves learning and wants to get ahead. So banks need to respond with the training and development programs that help to create career paths for employees and demonstrate a desire to help them grow and succeed. We have seen many savvy banks use these defined career paths and education programs as a recruiting tool-and a competitive advantage. Questions? Send an email to Jim at jedringt@aba.com 40 | ABA BANKING JOURNAL | March 2014 AdvocAcy ABA Publication Says, "It's Time to Pay" ABA has kicked off the next phase of the It's Time to Pay campaign to end the credit union tax exemption with a new publication describing how credit unions have outgrown their original mission and, thus, their favorable tax treatment. The publication, which will be distributed to lawmakers, will help bankers make the case to their members of Congress in Washington and in home-state conversations with their lawmakers. Bankers can use the publication to help make the case that credit unions are "abusing their taxpayer subsidy" by: * Ignoring their mission and making large loans to affluent members or for large commercial projects. * Aggressively growing their membership by stretching the "common bond" beyond recognition. * Spending inappropriately on naming rights to arenas and bowl games, and building extravagant headquarters. "The evidence today indicates that the credit union tax expenditure is no longer justified," the publication argues. To view the publication, go to aba.com/ItsTimetoPay. n communIcATIonS ABA Spokespeople Field over 2,200 calls in 2013 ABA spokespeople fielded 2,272 media calls, and ABA appeared in more than 1,800 stories in 2013, according to an ABA Public Relations Department report. The top issues were the Consumer Financial Protection Bureau's Qualified Mortgage rule, data security, regulations, agricultural banking, and legislation. Among the report's highlights: ABA represented the nation's banking industry in 27 television interviews; reached 32 million listeners through radio tours; and placed 21 op-eds and letters to the editor in major outlets, such as the Wall Street Journal, Washington Post, and Los Angeles Times. To learn more, go to aba.com/Tools/Comm-Tools. n Housing Starts Millions of Units Recession 3 1959 - 2010 Average Jan 2014: 880K 2 1 0 1963 Source: Census Bureau 1970 1977 1984 1991 1998 2005 2012 http://www.aba.com/ItsTimetoPay http://www.aba.com/Tools/Comm-Tools

Table of Contents for the Digital Edition of ABA Banking Journal - March 2014

Chairman's View
Editor's Column
The Economy
Bank Notes
Picture This
Basel III a bad fit for smaller banks
Tech Topics
Mortgage reboot
5 revenue ideas for the real world
Compliance Clinic
Compliance Inbox
ABA At Your Service
First Person

ABA Banking Journal - March 2014

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