ABA Banking Journal - March 2014 - (Page 40)
AMERICAN BANKERS ASSOCIATION
At Your Service
ABABJ: How are ABA's schools continuing to serve the needs of bankers?
Jim Edrington: ABA offers not only
specialized education in the areas of
compliance, trust and wealth, bank
marketing, and commercial lending, but
also executive education through the
Stonier Graduate School of Banking.
Rather than rest on our history and
reputation, ABA is constantly updating
our programs to ensure they are
relevant, address the needs of the
industry today, and provide a superior
cost benefit to those that attend.
ABABJ: How important is it for banks
to support professional development
for their employees?
JE: Generational issues impacting the
workforce have resulted in a younger,
more mobile and socially oriented
employee. This demographic craves
learning and wants to get ahead. So
banks need to respond with the training
and development programs that help to
create career paths for employees and
demonstrate a desire to help them grow
and succeed. We have seen many savvy
banks use these defined career paths
and education programs as a recruiting
tool-and a competitive advantage.
Questions? Send an email to Jim at
ABA BANKING JOURNAL
ABA Publication Says, "It's Time to Pay"
ABA has kicked off the next phase of the It's Time to Pay campaign to end the credit
union tax exemption with a new publication describing how credit unions have
outgrown their original mission and, thus, their favorable tax treatment.
The publication, which will be distributed to lawmakers, will help bankers
make the case to their members of Congress in Washington and in home-state conversations with their lawmakers. Bankers can use the publication to help make the case
that credit unions are "abusing their taxpayer subsidy" by:
* Ignoring their mission and making large loans to affluent members or for large
* Aggressively growing their membership by stretching the "common bond"
* Spending inappropriately on naming rights to arenas and bowl games, and building extravagant headquarters.
"The evidence today indicates that the credit union tax expenditure is no longer
justified," the publication argues.
To view the publication, go to aba.com/ItsTimetoPay. n
ABA Spokespeople Field over 2,200 calls in 2013
ABA spokespeople fielded 2,272 media calls, and ABA appeared in more than 1,800
stories in 2013, according to an ABA Public Relations Department report.
The top issues were the Consumer Financial Protection Bureau's Qualified Mortgage
rule, data security, regulations, agricultural banking, and legislation.
Among the report's highlights: ABA represented the nation's banking industry in 27
television interviews; reached 32 million listeners through radio tours; and placed 21
op-eds and letters to the editor in major outlets, such as the Wall Street Journal, Washington Post, and Los Angeles Times. To learn more, go to aba.com/Tools/Comm-Tools. n
Millions of Units
1959 - 2010 Average
Source: Census Bureau
Table of Contents for the Digital Edition of ABA Banking Journal - March 2014
Basel III a bad fit for smaller banks
5 revenue ideas for the real world
ABA At Your Service
ABA Banking Journal - March 2014