ABA Banking Journal - April 2012 - (Page 10)

bank notes Recipe for the bank of next month The portrait of community banks is often painted with warm and comforting colors. The image is not wrong, but what it sometimes misses is that 1. Community banking is highly competitive, and 2. These banks are just as subject to social and technological changes as any organization. The banker-led committee that planned ABA’s 2012 National Conference for Community Bankers may have had those points in mind in lining up the meeting’s two keynote speakers. Amid sessions dealing with regulatory burden, these two presentations focused on competitive factors that could have as much impact—if not more—as the Dodd-Frank Act. “The Holy Grail [in business] today is to make a cultural connection,” said Jeremy Gutsche, consultant, author, former banker (Capitol One), and head of TrendHunter.com, in his presentation. He used the example of Smith-Corona to make the point that too much focus on what you do can lead to your downfall. The once flourishing typewriter company kept telling itself, “There’s still a market for our products.” Consequently, it kept improving the typewriters it made, striving to be the best typewriter company in 10  |  ABA BANKING JOURNAL  |  april 2012 http://www.TrendHunter.com

Table of Contents for the Digital Edition of ABA Banking Journal - April 2012

ABA Banking Journal - April 2012
Contents
Chairman’s View
Editor’s Column
The Economy
Bank Notes
Picture This
Young CEOs: Our turn
Pass the Aspirin
Tech Topics
What is your appetite for risk?
Top-performing big banks
Compliance Clinic
Compliance Inbox
ABA Resources
Legal Issues
First Person

ABA Banking Journal - April 2012

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