ABA Banking Journal - April 2012 - (Page 16)

ABA Community BAnking  |  THE NEW LEADERS Our turn AN ABA BANKING JOURNAL ROUNDTABLE C M Y CM MY CY CMY K Young bank CEOs speak about the challenges of the job, and of being “bankers” By STEvE COCHEO, ExECUTIvE EDITOR 16  |  ABA BANKING JOURNAL  |  april 2012 Photo: Wojciech Burda /shutterstock.com P latinum Bank’s website makes it clear from the get-go that the $134 million-assets company is something different. Very different. “BANKING FOR INTERESTING PEOPLE AND COMPANIES,” shouts a headline on the home page of the five-year-old bank, based near Minneapolis, Minn. The message includes this: “You’re a do-it-yourselfer. But it’s more like settling into a leather chair by the fireplace—or taking a long lunch at your favorite grill— to get down to business. And your banker is right there with you until the ice in your glass melts down, and you walk away feeling like somebody finally gets it.” Ver y different—intentionally. David Rom, president and CEO, says he doesn’t care for the phrase “relationship banking.” He prefers to think about client talking, banker listening. “Money is the most personal thing to people, yet it gives them the most anxiety. You have to be technically good to understand their business. But if I can provide some piece of trust to them, then price won’t be a consideration.” If you’re looking for George Bailey, rebooted, look elsewhere. While Rom, 42, is community minded, he won’t call Platinum a “community bank.” If you work for him, you’d better not either. “I make our employees put a buck in a bucket every time they say ‘community bank’,” he says. “That’s because it’s

Table of Contents for the Digital Edition of ABA Banking Journal - April 2012

ABA Banking Journal - April 2012
Contents
Chairman’s View
Editor’s Column
The Economy
Bank Notes
Picture This
Young CEOs: Our turn
Pass the Aspirin
Tech Topics
What is your appetite for risk?
Top-performing big banks
Compliance Clinic
Compliance Inbox
ABA Resources
Legal Issues
First Person

ABA Banking Journal - April 2012

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