ABA Banking Journal - May 2011 - (Page 26)

Cover story | U.S. Bancorp’S richard daviS and feeling good By Steve Cocheo Executive Editor #5 corp, where Davis works, being the nation’s fifth-largest bank, in spite of the fact that Davis often speaks more like a community banker. “I know, but we’re simple, right?” says Davis, one of whose corporate slogans is “big and simple.” He counts off the big-bank hierarchy on his fingers: “One, two, three, four,” pauses for effect, and then says, chuckling, “Where are you, five?” indicating the gulf between number four, Wells Fargo, and five, U.S. Bancorp, which is about one-quarter the size of Wells. “We love being five,” says Davis. “Five is good. Five is big enough to matter. Five is simple enough to keep your arms around.” Why richard davis’ $308 billion “community bank” just might be coming to a corner near you nalyst presentations by large banks don’t usually include quips. They generally play out rather seriously. But Richard Davis isn’t above a little kidding when he presents. Indeed, while Davis takes his job and his company quite seriously, he doesn’t necessarily take himself overly seriously. Talk with him and you discover that “stuffy banker” and “Richard Davis” don’t go into the same sentence (except this one). An example: During his interview with ABA Banking Journal, a question was couched in terms of U.S. Ban26  |  ABA BANKING JOURNAL  |  May 2011 A

Table of Contents for the Digital Edition of ABA Banking Journal - May 2011

ABA Banking Journal - May 2011
Contents
Chairman’s View
Editor’s Column
The Economy
Bank Notes
ABA Community Banking: Getting in on the Prepaid Wave
Pass the Aspirin
Tech Topics
Cover Story: #5 and Feeling Good
Smartphones Alter Banking Landscape
Compliance Clinic
Compliance Inbox
ABA Resources
Surveys & Trends
Board Matters
First Person

ABA Banking Journal - May 2011

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