ABA Banking Journal - August 2011 - (Page 36)

Cover report BRanCH Banking Branch Staid and Stodgy, make way. today’s best bank designs, like those featured on these pages, incorporate technological advances, efficiency, and environmental considerations to draw customers inside. getting customers into the bank is particularly crucial now that so many transactions can be conducted online. “today, chances are if a customer is coming into the bank, it’s not for a simple transaction,” says tom auer, senior vice-president of architecture, newground. “So the bank is designed to make sure there’s a higher level of staff and customer interaction.” newground’s branch interior for BB&t (at right, top), offers unique points of experience. distinctive exteriors attract curious customers and help branches turn profits sooner than those built with cookie-cutter designs, says Richard grow, president of dei. two examples are Provident Bank, Pine Bush, n.y. (bottom right), and Hocking Valley 36  |  ABA BANKING JOURNAL  |  August 2011

Table of Contents for the Digital Edition of ABA Banking Journal - August 2011

ABA Banking Journal - August 2011
Content
Chairman’s View
Editor’s Column
The Economy
Bank Notes
ABA Community Banking
Pass the Aspirin
Tech Topics
Cover Report: Branch Banking
Branch Design Portfolio
Will Local Players Win Reverse Mortgage Turf?
Compliance Clinic
Compliance Inbox
ABA Resources
Legal Issues
First Person

ABA Banking Journal - August 2011

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