BC Counsellor - Spring/Summer 2015 - (Page 12)
Social Media School
STORY REPRINTED WITH PERMISSION COURTESY OF SCOPE*
Whether school counsellors have a blog or use any of
the many forms of social media, care and caution should
go into all aspects of the use of these accounts for professional activities.
Protecting students, schools, district, states and professional reputations are critical to ethical practice and online
engagement with various communities. Below is a set of suggestions for managing online identities and using social media
for professional purposes.
Establishing and Maintaining Identities
If you choose to have social media accounts for your school counseling program, create unique professional accounts. Do not use personal
accounts to communicate with your school community. Do not follow the
personal accounts of students, parents or staff.
Create social media accounts for your program in collaboration with school
and/or district administration and if necessary obtain formal permission. Provide
a clear rationale for why the account is needed, how it will be monitored and how
misuse and spam will be addressed.
For program specific accounts use usernames and profile photos that are professional looking and clearly identify the program. If using a school logo, make sure
to obtain permission.
Include the purpose of the account in the profile. Explain that questions from
stakeholders should still be directed to school email addresses or phone numbers.
Add language that states that the account does not follow students, parents or staff.
Monitor account activity regularly to manage issues of abuse or misuse. Provide
reports of account reach and impact to school administration to demonstrate
BC Counsellor | Spring/Summer 2015 | www.bcschoolcounsellor.com
Table of Contents for the Digital Edition of BC Counsellor - Spring/Summer 2015
The Fine Print
The Savvy Social Media School Counsellor
Education, Travel or Work?
The Role of School Counsellor
5 Tips for Keeping Notes
Index to Advertisers
BC Counsellor - Spring/Summer 2015