BC Counsellor - Spring/Summer 2015 - (Page 12)

>>>>>> FEATURE The Savvy Social Media School Counsellor STORY REPRINTED WITH PERMISSION COURTESY OF SCOPE* Whether school counsellors have a blog or use any of the many forms of social media, care and caution should go into all aspects of the use of these accounts for professional activities. Protecting students, schools, district, states and professional reputations are critical to ethical practice and online engagement with various communities. Below is a set of suggestions for managing online identities and using social media for professional purposes. Establishing and Maintaining Identities If you choose to have social media accounts for your school counseling program, create unique professional accounts. Do not use personal accounts to communicate with your school community. Do not follow the personal accounts of students, parents or staff. Create social media accounts for your program in collaboration with school and/or district administration and if necessary obtain formal permission. Provide a clear rationale for why the account is needed, how it will be monitored and how misuse and spam will be addressed. For program specific accounts use usernames and profile photos that are professional looking and clearly identify the program. If using a school logo, make sure to obtain permission. Include the purpose of the account in the profile. Explain that questions from stakeholders should still be directed to school email addresses or phone numbers. Add language that states that the account does not follow students, parents or staff. Monitor account activity regularly to manage issues of abuse or misuse. Provide reports of account reach and impact to school administration to demonstrate effectiveness. 12 BC Counsellor | Spring/Summer 2015 | www.bcschoolcounsellor.com http://www.bcschoolcounsellor.com

Table of Contents for the Digital Edition of BC Counsellor - Spring/Summer 2015

President’s Perspective
The Fine Print
Book Review
Counsellor Corner
Neurotherapy
The Savvy Social Media School Counsellor
Education, Travel or Work?
The Role of School Counsellor
5 Tips for Keeping Notes
Index to Advertisers

BC Counsellor - Spring/Summer 2015

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