The Right Angle Journal - Summer 2018 - 17

Plaque at the entrance to Disneyland. Cburnett, GFDL.
ZH.WIKIPEDIA.ORG

Oppezzo and Schwartz would have pointed out another interesting feature of our
walk. In their research, they found that: "Walking had a strong influence on the expression of associative memory. People presented more ideas, and the ideas tapped each
person's unique associative network, which led to an increase in novelty compared
with other people's ideas."7
As mentioned, an important feature of our foursome is the variety of disciplines that
it represents, not to mention considerable overlaps and extensions into other areas.
Theme parks may seem an odd, even unworthy, subject to have attracted the scrutiny
of such an eclectic group. But in many ways, it is the quintessential subject, since it
reflects, possibly epitomizes, all of our areas of interest.
WHERE DOES CREATIVITY COME FROM?

We seem obsessed these days with "creativity," "imagination," and
"leadership." Curiosity gets neither attention nor respect. Except that
without curiosity there is no creativity.
- Charles Fishman8

Creativity is a hot topic these days. Type the word "creativity" into the Amazon.com
search box and you will get more than 80,000 results. Leaders in every imaginable
sector - from business to academia - tout the wonderful advantages of creativity, as
if they had just invented it. According to urban theorist Richard Florida, there is even
an entire Creative Class. But the vast majority of these books, gurus, and even design
professionals are obsessed with process and product: creativity is a tool; how can it
be put to work? But the more interesting question is: Where do creative thoughts and
ideas come from in the first place?
We think we're on the path to answering this question. But the Creative Research
model is still a little new and too untried to draw any definitive conclusions, although
early evidence is very encouraging. Much more research is needed and is, we
hope, imminent.
REFERENCES
1. The Merchant of Venice, Act 3, scene 2, ll. 64-66. Shakespeare was using "fancy" to mean "desire." The
quotation works just as well if you use the Shorter Oxford dictionary definition 6: "Orig., imaginations,
esp. creative imagination"
2. Henry David Thoreau, Thoreau's Journal, Aug. 9, 1851
3. Friedrich Nietzsche (1889) "Twilight of the Idols, Maxims and Arrows 34"
4. Marily Oppezzo and Daniel L. Schwartz, "Give Your Ideas Some Legs: The Positive Effect of Walking on
Creative Thinking." Journal of Experimental Psychology: Learning, Memory and Cognition 2014, Vol. 40,
No. 4, 1142-1152
5. Verlyn Klinkenborg. Several Short Sentences About Writing, New York: Random House, 2012
6. Oppezzo and Schwartz, op. cit.
7. Ibid
8. From an email synopsis for "Putting Curiosity in its Rightful Place Among the Qualities That We Seek,
Nurture and Value," Thursday January 15, 2015, Desautels Hall, Rotman School, 105 St. George Street,
Toronto. SPEAKER: Charles Fishman, Co-Author (with Brian Grazer), A Curious Mind - The Key to a Good
Life (Simon & Schuster, April 15, 2015)

The Right Angle | Summer 2018 | 17


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Table of Contents for the Digital Edition of The Right Angle Journal - Summer 2018

Message from the Board
Walking
Integrated Building Design... and More
Feature Project: Guelph Market Square
Index of Advertisers
Locations
The Right Angle Journal - Summer 2018 - Intro
The Right Angle Journal - Summer 2018 - cover1
The Right Angle Journal - Summer 2018 - cover2
The Right Angle Journal - Summer 2018 - 3
The Right Angle Journal - Summer 2018 - Message from the Board
The Right Angle Journal - Summer 2018 - Walking
The Right Angle Journal - Summer 2018 - 6
The Right Angle Journal - Summer 2018 - 7
The Right Angle Journal - Summer 2018 - 8
The Right Angle Journal - Summer 2018 - 9
The Right Angle Journal - Summer 2018 - 10
The Right Angle Journal - Summer 2018 - 11
The Right Angle Journal - Summer 2018 - 12
The Right Angle Journal - Summer 2018 - 13
The Right Angle Journal - Summer 2018 - 14
The Right Angle Journal - Summer 2018 - 15
The Right Angle Journal - Summer 2018 - 16
The Right Angle Journal - Summer 2018 - 17
The Right Angle Journal - Summer 2018 - Integrated Building Design... and More
The Right Angle Journal - Summer 2018 - 19
The Right Angle Journal - Summer 2018 - Feature Project: Guelph Market Square
The Right Angle Journal - Summer 2018 - Index of Advertisers
The Right Angle Journal - Summer 2018 - Locations
The Right Angle Journal - Summer 2018 - cover3
The Right Angle Journal - Summer 2018 - cover4
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