The Right Angle Journal - Winter 2019 - 11

to creativity and forward-looking practice and shifting the conceptions of authenticity is
found in the realm of space that promotes new forms of technological immersion and
virtual and augmented reality. Many of the newest immersive spaces of the popular
culture world, such as the innovative immersive experiences of the Void in the United
States, suggest that the perceptive and sensory opportunities created by new forms
of virtual and augmented reality may present the scholar of architecture with more
fertile grounds for exploration.16
Consequence
A final context for architecture's role in the changing worlds of authenticity is perhaps its most important.
World Expo 2015, like world expositions before it, offered a bold and perhaps
impossible vision of a future marked by conservation, smart ecological choices, and
more informed citizens and consumers. One of the most significant pavilions of the
expo was that of Switzerland. The pavilion was constructed with four towers - each of
which had a finite amount of four key food items (coffee, apple, water, salt), chosen for
their relevance as Swiss foodway symbols, as well as their connection to key issues
of global sustainability and scarcity.17 Guests who visited the pavilion were challenged
to think about conservation and their individual complicity in systems connected to
climate change, despeciation, and other concerns.
The Swiss Pavilion at World Expo 2015 is a reminder of the possibility of using architecture as a means of envisioning authentic future spaces not as aesthetic vessels but as
those that open up conversations about immanent issues like sustainability. Authenticity
could thus be a result of the conversations and creative choices that lead to the new
spaces and material designs like these that emphasize architecture's connections to
the world, its people, and the most serious concerns. In this sense, authenticity is given
an opportunity to connect more deeply with the world around it.
SCOTT LUKAS is Chair of the Department of Anthropology and Sociology, Lake Tahoe Community College. He
is the author of several books and innumerable essays on authenticity, theme parks, and related subjects.

Notes

1. For more on the controversies related to this project, see Scott A. Lukas, "Heritage as Remaking:
Locating Heritage in the Contemporary World," in Angela M. Labrador and Neil Asher Silberman, eds.
The Oxford Handbook of Public Heritage Theory and Practice, New York: Oxford University Press, 2018,
154-167.
2. Dan Howarth, "Carquero Arquitectura Restores Ancient Matrera Castle with Contemporary Elements,"
Dezeen, October 3, 2016.
3. For an overview of the concept of authenticity, see Somogy Varga, "Authenticity," Stanford Encyclopedia
of Philosophy, 2014, https://plato.stanford.edu/entries/authenticity/ and for an overview of authenticity and the material world, see Paul Graves-Brown, "Authenticity," in Paul Graves-Brown and Rodney
Harrison, eds. The Oxford Handbook of the Archaeology of the Contemporary World, Oxford: Oxford
University Press, 2013, 219-231.
4. Online Etymology Dictionary, https://www.etymonline.com
5. Martin Heidegger, Being and Time, New York: Harper and Row, 1927. Jean-Paul Sartre, Being and
Nothingness: A Phenomenological Essay on Ontology, New York: Washington Square Press, 1948.
6. Scott A. Lukas, "Keeping It Real (on Authenticity)," Attractions Management 1 (2017), 93, available at,
https://www.academia.edu/31790198/Keeping_It_Real_on_Authenticity_
7. See the documentary 16 Acres, directed by Richard Hankin, 2012.
8. This rigid definition is established in the UNESCO Venice Charter of 1964. In particular, the charter
viewed restoration and reconstruction as forbidden acts in the preservation of heritage.
9. Maria Francesca Piazzoni, "Authenticity Makes the City: How 'the Authentic' Affects the Production of
Space," in L. Tate and B. Shannon, Planning for Authenticities, New York: Routledge, 154-169.
10. The Nara Document on Authenticity, UNESCO, International Council of Monuments and Sites, 1994.
11. For more on these contexts of authenticity and arguments for a postmodern understanding of heritage,
see, Scott A. Lukas, "Heritage as Remaking: Locating Heritage in the Contemporary World," in Angela
M. Labrador and Neil Asher Silberman, eds. The Oxford Handbook of Public Heritage Theory and Practice,
New York: Oxford University Press, 2018, 154-167.
12. See, http://mjt.org
13. Gordon Jones, "Performing Authenticity," in Scott A. Lukas, The Immersive Worlds Handbook: Designing
Theme Parks and Consumer Spaces, Burlington, MA: Focal, 2013, 110.
14. Scott A. Lukas, The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces, Burlington,
MA: Focal, 2013, 111.
15. For more on this idea, see, Scott A. Lukas, "Between Simulation and Authenticity: The Question of
Urban Remaking," in Tridib Banerjee and Anastasia Loukaitou-Sideris eds. The New Companion to Urban
Design, Oxon: Routledge, 2019, 333-334.
16. See https://www.thevoid.com
17. For more on these contexts of the Swiss Pavilion at World Expo 2015, see, Scott Lukas, "Dark Theming
Reconsidered," in Scott Lukas, ed. A Reader in Themed and Immersive Spaces, Pittsburgh, PA: ETC
Press, 2016, 232-234.

The Right Angle | Winter 2019 | 11


https://plato.stanford.edu/entries/authenticity/ https://www.etymonline.com https://www.academia.edu/31790198/Keeping_It_Real_on_Authenticity_ http://www.mjt.org https://www.thevoid.com

The Right Angle Journal - Winter 2019

Table of Contents for the Digital Edition of The Right Angle Journal - Winter 2019

Authenticity
Index to Advertisers
Locations
The Right Angle Journal - Winter 2019 - Intro
The Right Angle Journal - Winter 2019 - cover1
The Right Angle Journal - Winter 2019 - cover2
The Right Angle Journal - Winter 2019 - 3
The Right Angle Journal - Winter 2019 - 4
The Right Angle Journal - Winter 2019 - Authenticity
The Right Angle Journal - Winter 2019 - 6
The Right Angle Journal - Winter 2019 - 7
The Right Angle Journal - Winter 2019 - 8
The Right Angle Journal - Winter 2019 - 9
The Right Angle Journal - Winter 2019 - 10
The Right Angle Journal - Winter 2019 - 11
The Right Angle Journal - Winter 2019 - 12
The Right Angle Journal - Winter 2019 - Index to Advertisers
The Right Angle Journal - Winter 2019 - Locations
The Right Angle Journal - Winter 2019 - cover3
The Right Angle Journal - Winter 2019 - cover4
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