Beauty Link - Volume 5, Issue 3 - (Page 8)

MESSAGE FROM THE AACS PRESIDENT AND CEA CO-CHAIRS How Do You Take Care of Business? world, beauty school owners would be able to balance their strategic visions with the urgent demands of the day. We’d seamlessly navigate an ever-changing regulatory landscape while keeping current with emerging educational technologies and staying sensitive to the needs of students and staff. Since we must take care of business in the real world, it’s helpful to reference some guiding principles. While there is no single recipe for success, the following six rules can help school owners ensure they are working on their business, as opposed to in their business. Rule 1: BE THERE. Even if you have a director, you must be present for clients, students, parents and the community you serve. IN AN IDEAL “Are we overstaffed? Are we advertising enough? Should we renew our lease or look for new space? Does our curriculum need revamping? Are we mentoring new hires enough? The list never ends!” Rule 2: COMMUNICATE OFTEN. It’s been said that you cannot over-communicate. Just as important as sharing information is listening. Rule 3: DO THE HARD STUFF. Sit in classrooms to support your instructors and students. Let them know you are proud of them and ask how you can help them. Rule 4: BE GENEROUS. Don’t be stingy with compliments or gratitude. Praise students and staff clearly and frequently. Never stop thanking your customers. Rule 5: BELIEVE. Let your team know you believe in them and support their efforts. Ask how you can help. You hired your staff— empower them! Rule 6: ANALYZE. Look beyond the numbers to your standing in the community. Are you giving back? Do you attend State Board meetings? Do you ask vendors to help analyze your business? Do you organize focus groups to secure input on how you are doing? Are you like Norm, and everybody knows your name? There is a big difference between being busy and being effective. As you take care of business, keep an eye on moving the needle. CHRISTINE GORDON AACS PRESIDENT 8 | B E AU TYLINK | T A K ING C ARE OF BUSINESS | 2013 Getting Down to Business in the Classroom AS EDUCATORS, IT’S important to remember that taking care of business in the classroom is just as important as managing business in your school’s administrative offices. While students enroll in beauty school to learn about hair, skin and nails, educators must remember that many students will pursue entrepreneurial or management careers. Therefore, business skills should never be taught in isolation but should be woven into the tapestry of the school’s comprehensive curriculum. How can educators make business interesting to students more interested in style, technology and technique? One way is to “hit ‘em in the pocketbook” and remind students that every decision they make in the salon or spa has the potential to affect their financial bottom line. Even for students, money talks! Jim Yates of Nuts and Bolts advises that schools talk to students about their ROI (Return on Investment) beginning on the first day of school. Students invest a lot of time, money and resources in their education, and educators should talk with them about maximizing this investment. Remember the admonishment, “physician, heal thyself”? As instructors, are we modeling good business behavior and developing our skills as educators? Ongoing personal development for instructors, including how to teach business skills, is critical to building great teaching practices. Business isn’t just about budgeting and forecasts, but is also dependent on soft skills. Great business people are great providers of customer service and communication. Don’t overlook opportunities to model effective communication with students, colleagues and salon clients. Finally, remember to play by the rules! Compliance with state agencies and licensing are requirements you can’t fudge on and fundamental to cultivating a solid business. Let us know how your school is taking care of business this year at CEA, July 19–23, at Planet Hollywood in Las Vegas, NV. CAROL WOODARD AND DAN CAVANAGH CEA CO-CHAIRS

Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 3

Message from the AACS President and CEA CO-Chairs
The Workings of Washington
Celebrate the Power of Educators
The Legacy of Madam Walker
Outside the Beauty Box
Part Art, Part Science
Beauty School Malpractice Liability Insurance
Leverage what Makes Your School Diff erent
Encouraging Health
Help Your Students Shine
Multicultural Corner
Small Business Impacts
Voices from the Classroom
The Best in Business
Step by Step
How to Improve the Process
A Student’s Perspective
Instructor’s View
With a Little Help from Her Friends
Motivating Your Students
Beauty Changes Lives
Get Creative!
Superstar Graduate
2013 Spring Operations Conference
People & Places
New Products & Services
Associate Member Profiles
New School Members
Upcoming 2013-14 Events
Index to Advertisers

Beauty Link - Volume 5, Issue 3