BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 6

BSIA NEWS

Welcome Susan McFee to the BSIA!

S

usan McFee is the newest
member of the BSIA team
and it already feels like she
has been here awhile. Susan brings
with her tradeshow coordination/
conference logistic management
experience and she enjoys creating
social events that build a sense of
community. Susan has been able
to quickly adapt and she is helping
transform our busy office with her
unique blend of administrative,
hospitality and marketing skills.

"Pulling together the different pieces
of a successful event is like watching
ballroom dancing; I love that when
you stand back and view the result, it
almost feels magical," said Susan.
With her keen eye looking toward
growing our association whether in
person through events or online by
sharing your stories over social media,
don't be surprised if she comes up to
you and asks, "What brings you to the
Building Supply Industry Association?"
or, "How would you like to see us

grow?" and,
"What's the
unique story
behind this that
needs to be
told?" or even, "How can we make this
more relevant and personal for our
members and help this story go viral?"
Ever the marketer, we are lucky
to have Susan on the team. We truly
found a "purple squirrel" who also
happens to love purple. Help us
welcome Susan to the BSIA team. 

The Mobile Revolution: The BSIA Rolls Out a
New Mobile Messaging System in 2020
* Did you know that 98 percent of all
text messages are read?
* Did you know that 64 percent of
users prefer texting over voice for
customer service?
* Did you know that when using
texting enterprises experience a
20 percent decrease in customer
support calls and a
25 percent increase
in customer
satisfaction?
* Did you know that
98 percent of all
text messages
are read?
We were made
aware of these
statistics as we
looked at new ways
to communicate with our members.
With all the emails, letters, flyers,
etc., we feel that we need to
search for alternatives that help us
stay connected.
We are in the process of launching
a mobile messaging system that will
allow us to text members that have
signed up and are willing to receive
updates on events, invitations to
education and training programs,
links to our newsletters, etc. Recently,

6

NEWS MAGAZINE | BSIA NEWS | SPRING 2020

we hosted a trade show and had
everyone who attended register
their phone numbers in this system.
We were able to immediately send
the schedule for the day, door

prize winners and product seminar
reminders to their phones. Over
100 people registered. As I walked
through the event, I stopped and
asked attendees
what they thought
of the information
and how it was sent.
They all agreed that
it was very useful
and handy.
As we continue to
develop additional
ways to keep our
members informed,
we value your time and need to be in
the loop. We believe this is just one
more way to keep you informed. If
you are interested in joining please
call Thomas Foreman at the office
at 604-513-2205 or text BSIABC to
70734 and join right away.
We would like to thank BcPERKS
for their help in setting up our
system. We also wanted to let you
know that they are our newest
Affinity Partner. Check them out at
www.bcperks.ca. 
Source: IvisionMobile compiled from
Upstream providers and independent
mobile technology reports.

ISTOCK.COLM/LYSENKOALEXANDER

BY THOMAS FOREMAN, BSIA, AND ALAIN CHEVALIER, BC PERKS


http://www.bcperks.ca

BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020

Table of Contents for the Digital Edition of BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020

CHAIR’S MESSAGE
CHAIR’S MESSAGE
BOARD OF DIRECTORS
BSIA NEWS
BSIA EVENTS & EDUCATION
CALENDAR OF EVENTS
BSIA AFFINITY PARTNER PROGRAM
INDEX TO ADVERTISERS
BSIA BURSARY RECIPIENTS
SELLING BUILDING MATERIALS ONLINE
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - Intro
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - bellyband1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - bellyband2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - cover1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - cover2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - CHAIR’S MESSAGE
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - BOARD OF DIRECTORS
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - BSIA NEWS
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 7
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - BSIA EVENTS & EDUCATION
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - CALENDAR OF EVENTS
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - BSIA BURSARY RECIPIENTS
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 11
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 12
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - SELLING BUILDING MATERIALS ONLINE
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 14
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 15
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - 16
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - CHAIR’S MESSAGE
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - INDEX TO ADVERTISERS
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - cover3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Spring 2020 - cover4
https://www.nxtbook.com/naylor/BSPS/BSPQ0320
https://www.nxtbook.com/naylor/BSPS/BSPQ0220
https://www.nxtbook.com/naylor/BSPS/BSPQ0120
https://www.nxtbook.com/naylor/BSPS/BSPQ0419
https://www.nxtbook.com/naylor/BSPS/BSPQ0319
https://www.nxtbook.com/naylor/BSPS/BSPQ0219
https://www.nxtbook.com/naylor/BSPS/BSPQ0119
https://www.nxtbook.com/naylor/BSPS/BSPS0518
https://www.nxtbook.com/naylor/BSPS/BSPS0318
https://www.nxtbook.com/naylor/BSPS/BSPS0218
https://www.nxtbook.com/naylor/BSPS/BSPS0118
https://www.nxtbook.com/naylor/BSPS/BSPS0617
https://www.nxtbook.com/naylor/BSPS/BSPS0517
https://www.nxtbook.com/naylor/BSPS/BSPS0417
https://www.nxtbook.com/naylor/BSPS/BSPS0317
https://www.nxtbookmedia.com