BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 13

FEATURE

|

BY MARK MITCHELL, WHIZARD STRATEGY, WWW.SEETHEWHIZARD.COM

YOUTUBE VIDEOS
AND HOME IMPROVEMENT PRODUCTS
This article is reprinted from seethewhizard.com with permission.

I

f you've been looking for
ways to grab more of the
DIY market for your home
improvement products, check
out the world of DIY tutorials
offered on YouTube. One thing
will soon become crystal clear:
the value of YouTube videos for
home improvement products.

DIYers Flock to
YouTube Videos
A recent Chattanooga Times
Free Press article showed just how
valuable YouTube videos are to
DIYers.1 Casey Phillips writes about

several homeowners, including
a 61-year-old retired mechanical
engineer, who turn to YouTube to
learn how to do a wide range of home
repairs themselves to save money.
Just how big an audience is
this? Phillips cites a Towergate
Insurance study that revealed
that "28 percent of adults turn to
YouTube when tackling do-it-yourself
endeavors. Online videos were the
predominant home improvement
resource respondents said they used,

ISTOCK.COM/DANCHOOALEX

There are many building materials
companies that already have videos
on YouTube. Those of you who don't

use videos need to catch up as more
people prefer to learn with video than
by reading. For those of you who
are already using video, there may
be some tips to help you make your
videos even better.

www.bsiabc.ca

SUMMER 2020 | BSIA NEWS | NEWS MAGAZINE

13


http://WWW.SEETHEWHIZARD.COM http://www.seethewhizard.com http://www.ISTOCK.COM/DANCHOOALEX http://www.bsiabc.ca

BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020

Table of Contents for the Digital Edition of BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020

Chair’s Message
Board of Directors
BSIA News and Events
Calendar of Events and Education (On Hold Until Further Notice)
What's Next in Outdoor Living? Top 10 Trends for 2020
Youtube Videos and Home Improvement Products
Credit Card Fraud Prevention
5 Things BSIA Members Should Know About Working With Baseline Processing
President’s Message: Last Word
BSIA Affinity Partner Program
Index to Advertisers
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Intro
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - ebelly1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - ebelly2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - cover1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - cover2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Chair’s Message
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Board of Directors
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - BSIA News and Events
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 7
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 8
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 9
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Calendar of Events and Education (On Hold Until Further Notice)
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - What's Next in Outdoor Living? Top 10 Trends for 2020
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 12
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Youtube Videos and Home Improvement Products
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 14
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Credit Card Fraud Prevention
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 5 Things BSIA Members Should Know About Working With Baseline Processing
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 17
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - President’s Message: Last Word
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Index to Advertisers
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - cover4
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