BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 15

FEATURE
BY TOM BREMNER, BASELINE PROCESSING

CREDIT CARD FRAUD PREVENTION

A

t a time when social
distancing is profoundly
impacting many of our
businesses, the last thing any
of us wants is for losses to be
compounded by the actions
of thieves. Unfortunately, it's
during these emotional and
disrupted days that many
criminals are most active.
We are all more vulnerable
to social engineering attacks
during times of stress. In
this short message, we're
going to address one of the
most common and damaging
types of fraud: the passing of
stolen credit card information.
Let's start with how to foster a
fraud-busting environment. We
want a space where employees feel
comfortable trusting their instincts
and digging a little deeper with
customers who raise red flags. In
my experience, businesses that
are least vulnerable have two-part
systems that provide clear guidance
www.bsiabc.ca

to team members. First, employees
are trained to look for suspicious
actions such as a customer who's
trying to hurry them through the
transaction or making odd demands
about shipping timelines and the
shipping address. Second, employees
identify fraudsters without
irritating legitimate customers. The
following strategies strike that all
important balance:
*	 Call your processor before the
transaction is processed and ask
for a "Code 10." The operator will
then go through a security process
to ensure the card is valid.
*	 Have the customer send a
picture of their driver's license
for confirmation on call-in and
online orders.
*	 Collect CVV codes on all manually
entered transactions.
*	 Have the customer sign
and send back the invoice.
Include a description of the
goods or services on the
transaction receipt for all large,
card-not-present orders.

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*	 Be sure to use your processor's
address verification service (AVS).
*	 Take license plates down on
pick-up orders.
Remember that the name of
the game is setting up an easily
understood, appropriately vigorous
fraud prevention system and then
communicating it effectively to your
entire staff. It's also a good idea to
explain to your employees exactly
why these steps are being taken.
A team member who understands
why they're performing these
actions is more likely to feel a sense
of responsibility for protecting
the company.
Finally, as BSIA members, you have
full access to the Baseline Processing
team. While practicing social
distancing, we are still happy to help
you design and implement a system
that protects you without hindering
your ability to do business. 
For more information, see Tom Bremner's
contact information on the inside back
cover featuring our Affinity Partners.

SUMMER 2020 | BSIA NEWS | NEWS MAGAZINE

15


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BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020

Table of Contents for the Digital Edition of BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020

Chair’s Message
Board of Directors
BSIA News and Events
Calendar of Events and Education (On Hold Until Further Notice)
What's Next in Outdoor Living? Top 10 Trends for 2020
Youtube Videos and Home Improvement Products
Credit Card Fraud Prevention
5 Things BSIA Members Should Know About Working With Baseline Processing
President’s Message: Last Word
BSIA Affinity Partner Program
Index to Advertisers
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Intro
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - ebelly1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - ebelly2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - cover1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - cover2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Chair’s Message
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Board of Directors
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - BSIA News and Events
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 7
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 8
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 9
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Calendar of Events and Education (On Hold Until Further Notice)
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - What's Next in Outdoor Living? Top 10 Trends for 2020
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 12
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Youtube Videos and Home Improvement Products
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 14
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Credit Card Fraud Prevention
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 5 Things BSIA Members Should Know About Working With Baseline Processing
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - 17
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - President’s Message: Last Word
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - Index to Advertisers
BUILDING SUPPLY INDUSTRY ASSOCIATION - Summer 2020 - cover4
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