BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - 13

FEATURE

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BY SUSAN ASCHER

TIPS FOR EFFECTIVE
VIRTUAL NETWORKING
DURING COVID-19
This article is reprinted from www.susanascher.com with permission.

B

usiness is on hold due
to the current COVID-19
pandemic. Much of
North America is either
piecing together a strategy to
work remotely from home or
readying to join the (virtual)
unemployment line. With so
much uncertainty surrounding
our economy and the jobs
outlook moving forward - and
the majority of the country
confined to the home - there's
not a lot to be done on the
networking front, right?
Wrong, say experts. In fact, now is
the ideal time to make connections
with current and future clients,
vendors, coworkers and perhaps
even potential employers. While
many companies and individuals are
focusing on staying above water until
the current threat passes, once the
hiring and buying process begins in
earnest again, we may see a distinct
separation between those who have
continued to participate in the business
conversation and those who spent
quarantine hunkering down and waiting
for opportunities to come to them.

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VIRTUAL NETWORKING TIPS
So, how can you network during
times of social distancing? Thankfully,
the internet has provided us with more
ways to stay in touch than ever. Here
are a few key ways you can network
throughout the COVID-19 crisis:
	 Reach out via video conference.
Sure, videoconferencing existed
before social distancing swept
the nation. However, between
virtual schoolrooms, virtual office
meetings and even virtual cocktail
hours, the demand for video
conferencing services has surged.

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ISTOCK.COM/FILADENDRON

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In fact, the popular Zoom app
was downloaded over 600,000
times in one day in March 2020.
Currently, video conferencing via
Zoom, Facetime, Skype or Google
Hangouts is one of the only ways to
truly make a personal connection
with your contacts. Just be sure to
use this method with consideration
for those on the receiving end and
schedule meetings in advance so
others have time to prepare. It's
also important not to overuse the
service, as I mentioned in a recent
Inside Hook article: "In this age in
which everybody is texting and
emailing and not wanting to pick
up the phone, all of a sudden,
everybody wants to Zoom! It's
an oxymoron. Maybe that Zoom
call could just be a phone call!" I
also caution against wearing out
your videoconferencing welcome:
"There's just a time and a place for
it: Not every single chat wants to
become a Zoom." 1
Update your networking profiles.
With the world experiencing more
time online than ever before, now is
the time to make sure your LinkedIn
and other networking profiles are
up to date for recruiters, potential
employers, colleagues and more.
Ensure your recommendations are
comprehensive - at least four to
five, according to experts - and
at least one is relatively recent.
Update your photo, fine-tune
your experiences, and make an
overall effort to represent yourself
professionally online.
Participate in forums. Online
forums are quickly becoming 2020's
social-distancing-friendly answer to
the business conference. Through
a forum, you can glean advice from
industry experts, gather insights

from peers, find new resources,
and perhaps even share some of
your own. Better still, you'll make
connections within your business
circle and open up to opportunities
in other circles.
As difficult as these times are for
businesses and America's workers
alike, it's more important than ever to
stay actively engaged with your career.
Fortunately, virtual networking provides
us with a way to maintain current
connections, and even make new ones
that could continue to show benefits
once COVID-19 is behind us. 
Susan P. Ascher is
President and CEO of
The Ascher Group, an
award-winning national
consulting firm, and
Founder of The Sphere
of Excellence in CommunicationTM and
Course Connections. Susan is an executive
coach, keynote speaker and the author of
Dude, Seriously, It's NOT All About You!,
a humorous rant on how communication
and protocol have forever changed how
we connect and interact with coworkers,
friends and family in the new millennium.
Her second book Dude, Seriously, Get Your
ASK In Gear! is a compilation of the things
we must ask ourselves if we are to be
successful leaders in the rapidly changing
landscape of the internet age. To learn
more, visit www.susanascher.com.

Source:
1.	www.insidehook.com/article/personaltech/zoom-video-conference-meetingetiquette

Additional Resources:
1.	www.forbes.com/sites/dawngraham/
2020/03/18/corona-and-your-careerhow-to-effectively-network-during-aquarantine/#7c3c8d215f9d
2.	www.forbes.com/sites/robinryan/2020/
03/29/a-new-way-to-network-duringthe-coronavirus/#20206f6e4311
3.	www.wired-gov.net/wg/news.nsf/
articles/App+for+that+how+
business+apps+are+helping+
during+COVID19+24032020162500?open
FALL 2020 | BSIA NEWS | NEWS MAGAZINE

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http://www.ISTOCK.COM/FILADENDRON http://www.susanascher.com http://www.susanascher.com http://www.insidehook.com/article/personal http://www.forbes.com/sites/dawngraham/ http://www.forbes.com/sites/robinryan/2020/ http://www.wired-gov.net/wg/news.nsf/ http://www.bsiabc.ca

BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020

Table of Contents for the Digital Edition of BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020

Chair’s Message
Board of Directors
BSIA News and Events
In Memoriam
Calendar of Events
Orion Award Winner Stories
Power to the People
Three Tips for Effective Virtual Networking During Covid-19
Changing Relationships in Building Materials
President’s Message: Last Word
BSIA Affinity Partner Program
Index to Advertisers
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Intro
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - bellyband1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - bellyband2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - cover1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - cover2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - 3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Chair’s Message
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Board of Directors
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - BSIA News and Events
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - 7
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - In Memoriam
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Calendar of Events
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Orion Award Winner Stories
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - 11
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Power to the People
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Three Tips for Effective Virtual Networking During Covid-19
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Changing Relationships in Building Materials
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - 15
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - 16
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - President’s Message: Last Word
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - Index to Advertisers
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - cover3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - cover4
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - outsert1
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - outsert2
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - outsert3
BUILDING SUPPLY INDUSTRY ASSOCIATION - Fall 2020 - outsert4
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