BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 19

HR CORNER

|

BY KEN JENKINS

HIRE FOR
THE FUTURE TODAY...

YOUR COMPETITION IS

T

HE FUTURE
IS NOW.
WE'VE BEEN
WORRYING
ABOUT THE
PENDING
LABOUR
SHORTAGE FOR YEARS, BUT
IN MANY INDUSTRIES, IT'S
ALREADY UPON US. MANY OF
US NEED A HIRING STRATEGY
TODAY TO DEAL WITH THE
DEARTH OF TALENT.

Over the past year I've witnessed
first-hand how difficult it is for our
suppliers, dealers, and even the
contractors we serve across Canada
to find good young people willing
to work within our industry. I'm not
talking just about skilled trades! I'm
also referring to young unskilled
workers who have an opportunity
to learn, grow and excel within the
building/construction industry.
Fact: as millions of Canadian
baby boomers retire and exit the
workforce, we are witnessing a
massive shortage of workers, both
skilled and unskilled. Even with more
boomers working into their 70s, it's
still inevitable.
And we're already seeing it. In its
most recent annual Talent Shortage
report, ManpowerGroup Inc. found
that more than one-third (34%) of
Canadian employers struggle to find
the skilled workers they need.1 The
number one area of difficulty in North
America: skilled trades, of course.
As early as 2012, the Canadian
Chamber of Commerce was predicting
massive numbers of unskilled workers
struggling to find a job (more than
half a million in 2016, and well over
a million by 2021). At the same time,
www.bsiabc.ca

the group estimated 1.5 million skilled
job vacancies in 2016, climbing to
2.6 million in 2021. 2 The people are
there, or at least some of them; but
we as business leaders need to do a
better job on selling our industry to
attract young people in the twenty
first century.
Ours isn't the sexiest industry.
It's sometimes hard and demanding
work, but we need to attract young
workers and show them that they can
thrive and succeed.
In the trades, this will require
breaking the misconception that
trades are low-paying jobs with no
future. In fact, the exact opposite
is true. But as business owners and
leaders today, how do you go about
recruiting and retaining from the pool
of talent that is shrinking?

HOW WILL YOU RECRUIT IN
THE 21ST CENTURY?
Obviously recruiting today means
hiring from the generation coming
up in the workforce. Commonly
dubbed Millennials, this group born in
the '80s and '90s was raised on the
Internet and digital technology.
In many ways, the current
generation isn't as different as you
may think. But there have been some
major shifts in work priorities. While
past generations strove for tenure
and stability - a lifetime at one
company was the brass ring - today's
employees crave more flexibility,
more freedom. With Millennials it isn't
just about the money.
Corporate culture is a more
important factor in employee
satisfaction than in past decades.
Studies suggest that Millennials seek
work-life balance more than any other
generation, and look for employers

who prioritize health and happiness,
even above pay. 3
Professional development and
providing a challenge are still
important - perhaps even more
so. Talented employees need to be
engaged and challenged or they
become bored. Remember: we've
known for more than half a century
that doing meaningful work, a sense
of achievement, career development,
recognition and responsibility are the
keys to job satisfaction. 4
But while these are not new to
hiring and retaining top talent,
Millennials have brought them to
the forefront.

RECRUITMENT TIPS
So how do you go about hiring
Millennials? Experts have a few tips:
* Don't wait for them to find you.
The best and brightest aren't
going to be looking for you. You
have to find them. Jason Hiner,
editor at ZDNet suggests targeting
potential candidates and reaching
out to them with an email. 5 Engage
Millennials where they live, and
that's on social media. This means
having your own social media
identity authentic and up-to-date.
Future employees will want to
connect with your online presence.
* Get 'em early. It's believed by
many that the best time to snatch
Continued on page 20

JANUARY/FEBRUARY 2018 | BSIA 80th | NEWS MAGAZINE

19


http://www.bsiabc.ca

Table of Contents for the Digital Edition of BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018

Chair’s Message
Board of Directors
Calendar of Events
News and Events
2017 Bursary Recipients
Bcfca Events
President’s Message
10 Reasons Nail Down Wood Floors Will Squeak
Avoiding Headaches: Sound Insulation in Wood-Frame Buildings
BCFCA Board Members
NFCA Board Members
A Better Way to Meet Floor Flatness Requirements!
Hr Corner: Hire for the Future…Your Competition Is
Bsia Now and Then
Softwood Lumber Exports Are Among Those at Risk if 2018 Brings Substantial Changes to Nafta
Member Profile: Kerrisdale Lumber Co. Ltd.
Index of Advertisers
Bsia Affinity Partner Program
President’s Message: Last Word
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Intro
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - cover1
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - cover2
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 3
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 4
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 5
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Chair’s Message
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 7
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Calendar of Events
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - News and Events
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 2017 Bursary Recipients
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - President’s Message
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 12
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 10 Reasons Nail Down Wood Floors Will Squeak
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Avoiding Headaches: Sound Insulation in Wood-Frame Buildings
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - BCFCA Board Members
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - A Better Way to Meet Floor Flatness Requirements!
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 17
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 18
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Hr Corner: Hire for the Future…Your Competition Is
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 20
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - 21
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Bsia Now and Then
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Softwood Lumber Exports Are Among Those at Risk if 2018 Brings Substantial Changes to Nafta
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Member Profile: Kerrisdale Lumber Co. Ltd.
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - Bsia Affinity Partner Program
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - President’s Message: Last Word
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - cover3
BUILDING SUPPLY INDUSTRY ASSOCIATION- January/February 2018 - cover4
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