BUILDING SUPPLY INDUSTRY ASSOCIATION- July/August 2018 - 20

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BY STEPHEN MURDOCH

Goodfellow to Celebrate
120th Anniversary

I

n 1898, Wilfrid Laurier was prime
minster. That same year, George
C. Goodfellow entered the
lumber industry. Four years later, he
established Goodfellow's first lumber
yard in Montreal.
General Manager-British Columbia
for Goodfellow, Jeff Robinson, speaks
of his employer's history with great
pride. "Charles Goodfellow took
over the reins of the company in
the late 1940s, and then in turn to
his brother George C. in 1970. In the
late 1980s, Charle's son Richard took
over the reins and led Goodfellow
until his retirement in 2014. From
there, Richard's son was installed
as president and sees us into our
120th year."
Through the years, Goodfellow
expanded its horizon across Canada
and the globe. "We continue to
strengthen our customer base and
diversify our range of products.
Then, as now, the lumber business,
hardwoods and timber were the
cornerstones of our trade. In the face
of challenging times, Goodfellow has
kept pace and innovated within the
industry. Fast forward to today and
we remanufacture and distribute
a wide range of lumber and wood
products that meet and surpass the
realities of environmental concerns
and market needs," Robinson said.
The 30-year industry veteran
credits Goodfellow's years of success
to the diversity of their product mix.
"We have long been the leader in
processing and distributing exotic
woods, Douglas fir, construction
timber, cedar, pine and hardwoods.
Our team distributes a wide range
of flooring, siding and decking
products; along with a variety of
wood and construction-related
products. There is no doubt that our
product mix has allowed us to grow
our brand."

20

120 years of success growth can also
be traced to Delson, Quebec. "It all
starts with our head office. Our central
yard is home to our processing and
storage plants. It's also home to our
team of technical specialists that work
in partnership with our customers
to provide not only products, but
solutions. Our strategically placed
team across the country continues
to build a strong foundation
for tomorrow," he explained.
An emphasis on distribution
locations and transportation has aided
in the company's achievements. "Our
Regional Distribution Centres maintain
large inventories; strategically located
in Deer Lake, Dartmouth, Moncton,
Quebec City, Ottawa, Campbellville,
Winnipeg, Saskatoon, Calgary,
Edmonton, and Vancouver. They are
ideally situated to promptly service
all regions of Canada and adjacent
U.S. border areas. Our trucking fleet
is the most modern on the road. Our
Curtainside-Trailers are specially
adapted for the ease and efficiency of
loading and off-loading our products
as well as assuring quality delivery in
all types of weather."
Through their growth, Goodfellow
has remained committed to conducting
business in an environmentally friendly
manner. "We operate our business to
meet or surpass all relevant regulated
environmental requirements. The team
sets objectives, targets and actions
plans and uses processes, practices
and materials and products chosen to
avoid or control adverse effects on the
environment. And it doesn't end
there, we are continually monitoring
the effectiveness of our environmental
programs and ensuring we are
continually improving," Robinson
went on to say.
The greatest challenge for Robinson
and the Goodfellow team will be
future growth. "We will search for
new opportunities to build our brand

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both domestically and internationally.
Planning and implementing a growth
strategy for new markets will be of the
utmost importance."
Along with expansion plans into
new markets comes the introduction
of new product lines. "In the coming
years, we plan on adding to our
product mix. As a manufacturer, we
want to be able to help our customers
to complete unique projects with
the products they need. Offering
products that provide countless
opportunities for innovation in
architecture and design is what
we're known for. Expect to see an
expanding range of environmentally
friendly products that will help you to
achieve the desires LEED standard,"
he explained.
The team at Goodfellow plans on
celebrating their 120th anniversary
throughout 2018. "We have created
a new logo to celebrate our
milestone. The logo celebrates our
past while looking to the future. We
also have several events planned
throughout the year. Our company
will be on-hand at several trade shows
throughout Western Canada. We
look forward to the next 120 years,"
Robinson concluded.
Log on to www.goodfellowinc.com to
learn more about Goodfellow Inc. 


http://www.goodfellowinc.com

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