C+C Magazine - Spring/Summer 2017 - 14

C+C ❭❭ FEATURE: GIVING

WHY

CORPORATE
SOCIAL
RESPONSIBILITY
is Smart
Business
BY RACHAEL RIGGS, CMP

C

SR is a hot topic right
now. Many major brands have fantastic
programs and are promoting how they give
back. It is smart business. Experts say that
today's consumers (especially millennials) buy
based on a company's social practices, as well
as its brand quality.

14 | C+C magazine | MPI Chicago Area Chapter

I recently spoke on this topic at the
MPI-CAC NEXT conference and earlier in the
year at PCMA Convening Leaders in Austin.
In Austin, I spoke on the topic of CSR with
two major CSR leading brands: Marriott
International and Salesforce. During these
talks, I shared the story of how Vancouver is
incorporating CSR into meetings and events.
As many of my industry friends know, I
am extremely passionate about CSR and
have been my entire career. According to
Project ROI, a report published by research
and advisory firm IO Sustainability and the
Lewis Institute for Social Innovation at
Babson College, CSR has both anecdotal
and quantitative benefits. CSR can help



Table of Contents for the Digital Edition of C+C Magazine - Spring/Summer 2017

PRESIDENT'S MESSAGE
LEARNING BYTES
THE EVOLUTION OF MULTI-GENERATIONAL EVENTS
WHY CORPORTATE SOCIAL RESPONSIBILITY IS SMART BUSINESS
THE NEW RFP - HOW ARE YOU COMMUNICATING WITH IT
BLOGSPOT
VOLUNTEER WITH MPI: HOW TO GET INVOLVED
DESTINATION FOCUS: THE GREAT LAKES
WELCOME TO THE NEW MEMBERS OF MPI-CAC!
INDEX TO ADVERTISERS
C+C Magazine - Spring/Summer 2017 - cover1
C+C Magazine - Spring/Summer 2017 - cover2
C+C Magazine - Spring/Summer 2017 - 3
C+C Magazine - Spring/Summer 2017 - 4
C+C Magazine - Spring/Summer 2017 - 5
C+C Magazine - Spring/Summer 2017 - 6
C+C Magazine - Spring/Summer 2017 - PRESIDENT'S MESSAGE
C+C Magazine - Spring/Summer 2017 - 8
C+C Magazine - Spring/Summer 2017 - 9
C+C Magazine - Spring/Summer 2017 - 10
C+C Magazine - Spring/Summer 2017 - LEARNING BYTES
C+C Magazine - Spring/Summer 2017 - THE EVOLUTION OF MULTI-GENERATIONAL EVENTS
C+C Magazine - Spring/Summer 2017 - 13
C+C Magazine - Spring/Summer 2017 - WHY CORPORTATE SOCIAL RESPONSIBILITY IS SMART BUSINESS
C+C Magazine - Spring/Summer 2017 - 15
C+C Magazine - Spring/Summer 2017 - THE NEW RFP - HOW ARE YOU COMMUNICATING WITH IT
C+C Magazine - Spring/Summer 2017 - 17
C+C Magazine - Spring/Summer 2017 - 18
C+C Magazine - Spring/Summer 2017 - BLOGSPOT
C+C Magazine - Spring/Summer 2017 - VOLUNTEER WITH MPI: HOW TO GET INVOLVED
C+C Magazine - Spring/Summer 2017 - DESTINATION FOCUS: THE GREAT LAKES
C+C Magazine - Spring/Summer 2017 - INDEX TO ADVERTISERS
C+C Magazine - Spring/Summer 2017 - cover3
C+C Magazine - Spring/Summer 2017 - cover4
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