California Manufacturers & Technology Association - 2019 Guide - 30

ON MANUFACTURING DAY
DON'T ASSUME VISITORS
KNOW ANYTHING ABOUT
MANUFACTURING

1

In planning a good tour - especially when the intended audience
members are primarily people with
no manufacturing background -
you have to start by creating a story
of your company that anyone could
understand.

YOU CAN'T SHOW
EVERYTHING

2
3

The quickest way to lose the interest
of your visitors is to try to show every
bit of minutiae. Pick a few stops that
represent key stages in the production process and allow you to
demonstrate the progress a product
makes through the shop.

CREATE A DISPLAY AND
OFFER HANDS-ON
EXPERIENCES
Of course you can't allow visitors to
get up close and personal with your
machinery, but you could create a
display that illustrates what a product
looks like in various stages of completion, where they could be allowed
to pick up and hold something
they've seen made.

4

PAGE

30

CLEAN UP BEFORE YOUR
VISITORS ARRIVE
First impressions count: What
does your company look like as
visitors approach from the parking
lot? Let's dispel the myths that
manufacturing is dark, dirty and
dangerous.

California Manufacturers
www.cmta.net

5
6
7

CALIFORNIA
HOSTED 240 MFG
DAY EVENTS IN 2018,
ALMOST DOUBLING
ITS 2017 TOTAL

PUT UP A
WELCOME SIGN
Put a sign on the door, shake
hands with visitors, thank them
for coming, and demonstrate your
enthusiasm for the opportunity
you have to share your company's
information with them.

CATER TO STUDENT
VISITORS
Students are the workforce of the
future. This is your opportunity to
provide advice about the kinds of
careers that your company offers,
the type of training and educational coursework you seek when
hiring employees.

SEND INVITATIONS
Who could you invite to share this
celebration with you? Here are
some ideas:
The families of your employees.
Your elected officials. Remember:
Most elected officials have never
set foot inside a manufacturing
facility, which means you can
educate them! Potential customers.
Give these folks a reason to want to
do business with you. Invite them
in on a day when they can see the
greatness of your organization.
Current customers. Youth organizations. Are you active in, or do you
know someone who is active in the
Boy Scouts, Girl Scouts or a similar
youth organization? Invite them to
visit your company as a field trip.
Better yet, invite a school group.

For more tips on how
to host for MFG Day
go to mfgday.com

1

4

5
2

3

6

Above are just a few pics we gathered during our
tour this year on MFG day:
1.,3.,6. Red Line Engineering, Inc. is a precision
focused machine shop in Greenwood, CA.
They Manufacture parts using 3D prototype
creation,milling, turning, grinding, 5 axis boring and
produce parts up to five and a half feet in diameter
and seven feet tall.
2. The Ventura County Economic Development
Association turned its October Business Outlook
Conference into a spectacular MFG Day event at
the Ronald Reagan Library, with more than 150 in
attendance. Manufacturing is Ventura's economic
driver, making up 25% of its GDP with only 6% of
the area's employment.
4., 5. Taylor Guitar located in El Cajon, CA is
known for innovative manufacturing techniques
along with skilled craftsmanship to bring quality
sounds to their guitars.


http://www.mfgday.com http://www.cmta.net

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