PCOC - Spring 2014 - (Page 30)

firm Profile Corky's Pest Control After starting his business in 1967, Corky Mizer is still passionate about pest control and dedicated to cultivating top-notch pest control professionals. PCOC: How did you first get involved in the pest control industry? Corky Mizer : I grew up on a farm in Michigan and how it actually all started was when I was between 8 and 9 years old. We had an orchard at our place where we had a lot of fruit trees. So I took an apple to my father and said, 'These apples are full of worms.' And he said to me, 'Well what are you going to do about it?' The next day, my mother took me down to the Farm Bureau and I showed them the apples and they told me what I needed to do in order to salvage them for next season. I went and I sprayed the trees the way they told me to and then the next year, the apples still had a few worms here and there, but they were really nice compared to what they had been since I ever remembered and so suddenly I got the job of controlling all the insects on the property, so I kind of grew up in a place of it was my job to control insects. How did a boy's interest in bugs turn into Corky's Pest Control, a longtime, respected business with more than 100 employees? When I came to California I came to work for General Motors...I worked there for five years and during that time I moved up and became a supervisor. I had to wear a tie to work every day. It was like a hangman's noose...It was choking me. It just was not me. I was playing poker on Friday nights with a bunch of people who were in the pest control business. And they would bring me their insects or they would just talk about them and then I'd go upstairs and get my books and I'd tell them how it really was. Over a period of time, they asked me why I didn't go into the pest control business because I knew so much about bugs. So finally I decided that's what I should do and I did. You have to do what you love in life. 1967 was the beginning and I was 26 years old. You have an interesting concept in regards to your hiring process and employee satisfaction and retention. Tell us about it. Over a period of time, I realized if you're going to build a company, you have to build a foundation of good employees in order for that company to survive, so I sat back and tried to figure out what is it that I can do to make that happen. So I figured out what I really wanted to do was to hire somebody and when I hired them, I wanted to be able to inspire them and I wanted them to be able to tell me they wanted to be a pest control professional and that is what they wanted to do in life. Early on, I used to advertise the fact that if a person can't convince me that being a pest control professional is what they want www.pcoc.org / Spring 2014 30 to do with their life, that it's their life's work, then I wouldn't send them to a customer's door meaning I wasn't going to hire them...then you have good times and bad times with business and you kind of get away from that...So then I started to re-emphasize that in my whole company again. If you want to be a pest control professional, not only will I hire you, but I will help through the process of going all the way licensing-wise until you are a top licensed pest control professional. So why wouldn't all the pest control companies try to do that same thing because wouldn't that raise the level of the industry in the eyes of the consumer. The NMPA came out with a survey that showed 22 percent of people in the United States believe that when a pest control technician comes to the job, they are a professional. What an ugly percentage. What we have to do to change that is pest control companies have to look at it as when I send a new employee down, where's this employee coming from and where does he want to http://www.pcoc.org

Table of Contents for the Digital Edition of PCOC - Spring 2014

President’s Message
Martyn’s Corner
Beyond the Bugs: A Conversation with Michael F. Potter
Equipment Financing & Leasing: An Important Tool for Business Growth
Maximize Our Presence at PCOC’s 2014 Legislative Days
Federal Update
Small Employer Responsibilities Under Health Care Reform Act
Happy Days are Here Again
Corky’s Pest Control
Index to Advertisers
Advertiser.com

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