PCOC - Spring 2014 - (Page 7)

president's Message United We Stand By Travis Swope 2013-2014 President As this year progresses, I have begun my traveling to the various districts up and down the state. The travel schedule is one of our deep-rooted traditions where the President and the Executive Vice President serve as guest speakers and give a "State of the Association" type of address. It's been a tremendous experience so far and one I've enjoyed more than I could have imagined. At most of our events, such as our Board of Director meetings, we are fortunate enough to have the same dedicated people that come out and support our Association year round. However, traveling the districts is a chance to see the people that don't often get a break from working in the field or don't have the time to serve as a Director but are loyal to their local district. It is a great honor being able to speak in front of the districts or even the possible non-members thinking about joining. One of the advantages of getting out directly in front of our membership is I get a lot of feedback on how our Association is performing. It's one thing for me to give an update on what the Association is doing to increase membership value, but it's absolutely vital that I hear from the membership what the real value is for them. Oftentimes, the various criticisms or requests I get are literally exactly what we are working on; it just goes unnoticed. In my business we can sometimes run into the same struggle. That is, our customers understand and value what we do for them, but they don't always see it. Maybe they're not home when we do the service and all they get is an invoice on the door. Maybe we're doing such a good job controlling the insects that they think they don't need the service anymore. As pest professionals we know the importance of being vigilant and seeking out conducive conditions before pest populations get out of control. But sometimes we forget to communicate to our customers that what we are doing is actually working; they just might not see it. In my company we have a name for this. We call it "re-selling the service." We train our technicians to constantly re-sell the service by communicating the value of what we do at each opportunity we get. PCOC has many great programs in place and certainly a number of "claims to fame," not to mention creating the Structural Pest Control Board more than 75 years ago. But one area I think we can improve on is reselling the service. Recently I attended the annual Pest Ed conference in Los Angeles and Sacramento co-sponsored by Univar. One of our guest speakers, and certainly a long time friend and resource for PCOC, was Gail Getty. She is one of the biggest advocates for PCOC membership I know of and she is always looking for ways to promote the Association. She said it best when she illustrated a point that some of the most important wins and challenges we have overcome are the things you don't see. Gail told a story about testifying many years ago in Sacramento about the way pesticide use is reported for school sites. The Association rallied together and defeated a proposal that would have disallowed all pesticide use in public schools. It was because of the work of PCOC and others such as Gail that our entire industry www.pcoc.org / Spring 2014 7 didn't lose the ability to treat and protect schools. This is a powerful message and a huge win that affects the entire industry whether you're a member or not. It's absolutely critical that we continue to communicate this message and cast a wide net. We have to encourage every person that is connected to our industry to join our Association. I know I'm preaching to the choir but as a band, we need to sing louder! Our Association has a great dichotomy. We are made up of large member companies with more than 20 or more employees; and we have a significant portion that are comprised of Mom-and-Pop operations with 10 or fewer employees. The reality is we need support from all of them. One thing we're trying to do is make membership more attractive and more affordable for the smaller companies. Many of the single-owner operators are already too busy running their companies' and trying to manage their cash flow. Paying money to a trade association is probably the last thing on their minds. We're currently exploring alternative membership categories that target these smaller companies so that their membership dues http://www.pcoc.org

Table of Contents for the Digital Edition of PCOC - Spring 2014

President’s Message
Martyn’s Corner
Beyond the Bugs: A Conversation with Michael F. Potter
Equipment Financing & Leasing: An Important Tool for Business Growth
Maximize Our Presence at PCOC’s 2014 Legislative Days
Federal Update
Small Employer Responsibilities Under Health Care Reform Act
Happy Days are Here Again
Corky’s Pest Control
Index to Advertisers
Advertiser.com

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