PCOC - Fall 2015 - (Page 27)
North American Home Services
Charles Lanman stays focused and committed to business excellence
How did the company get started
and what have been your roles in the
North American Home Services (NAHS),
formerly North American Termite and Pest
Control, originated over 30 years ago as a
family-operated organization providing limited pest control services in the Sacramento
area. In 2001, looking for an opportunity to
change career direction, I purchased NAHS
with the immediate objective of creating a
higher benchmark in the pest control industry.
Over the last 15 years, we've built specialized
systems focused in Leadership, Management,
Marketing, Lead Generation, Lead Conversion,
Operations and Finances with the goal of
establishing Loyal Customers. This focus,
essential to our success, has enabled us to
grow to be a premier leader in the industry.
What is your background, and what
first got you involved in the pest control
After graduating St. Mary's College in
1991, I landed in Major Account Management
with multi-billion dollar communication
companies. I spent 10 years exploring the
processes contributing to the success of
these companies. When purchasing NAHS,
my knowledge of this industry was limited,
but I was confident the management skills
I'd acquired would enable me to transition
NAHS to leadership status in this industry.
The first couple years were challenging. We
encountered many problems striving to grow,
but staying committed to our vision allowed
NAHS to move from adolescence to maturity.
through teamwork, creativity, and personal
career opportunity is paramount to reaching
revenue goals. Keeping your quality employees is a major accomplishment. Critical to
this goal is discerning the "givers" from the
"takers" during the hiring process.
My motivation is driven through developing and broadening leadership skills. Quality
leadership facilitates personal growth,
employee growth and company growth. It
frees you to focus on the positive aspects of
your business, not the negative. As PCOs we
have all experienced adverse situations that
Recently, I have become inspired by the
success stories of prominent business leaders
and authors. The way people do business is
constantly evolving, and there is a wealth
of knowledge accessible to those interested.
The challenge is transitioning new or unconventional concepts into your organization.
How did you become involved with
PCOC and why are you a member?
In 2001, NAHS was already a member of
the PCOC, and will continue to be. Over the
last 15 years we've experienced the value the
PCOC provides for PCOs. The information
PCOC provides has proved invaluable, especially pertaining to the latest laws affecting our industry, the impact that it has on
legislation through their lobbyists, and the
support offered relative to the Department
What achievements are you most proud
of accomplishing with your business,
and what keeps you motivated?
In the early years, achievement was measured in the form of our exponential growth.
While important, I learned that establishing
a quality business environment for employees while promoting company participation
www.pcoc.org / Fall 2015
of Pesticide Regulation. For example, a significant portion of NAHS' revenue comes
from WDO Inspection Reports findings, or
"Repairs." The fact that PCOC has blocked
legislation prohibiting the same company
from both inspecting and providing repairs
has had a huge bearing on where NAHS is
today. Without the PCOC, the landscape of
this industry in the state of California would
be very different.
The PCOC also provides a community
where PCOs can work with their peers,
versus against them. In the early years,
looking for guidance, I contacted some of
the prominent members of the Big Valley
District to understand more about the pest
control industry. The business relationships
developed then, still thrive today.
What do you see as the major issues
facing PCOs - now and in the future?
Critical to NAHS' advancement, is the
progress in our GPC division. Impending
rules and laws that regulate what pesticides we
can apply and how we apply them are major
issues facing PCOs annually. California is
often viewed as a challenging place to operate
a business, and from a legislative perspective
PCOs are perpetually a law away from a major
blow to how we conduct business relative to
From an operational perspective, OSHA,
EPA, Workman Compensation, Labor
Table of Contents for the Digital Edition of PCOC - Fall 2015
PCOC 2015 Pictorial Highlights
German Cockroach Control: Are Baits the Silver Bullet?
Is Bed Bug Heat Treatment Hot Enough for Multi-Unit Housing?
Insurance : Get the Facts Before They Get You: Accident Investigations & Employee Safety
State Capitol Report Do You Feel the Sunshine?
Firm Profile North American Home Services
Index to Advertisers
PCOC - Fall 2015