PCOC - Winter 2015 - (Page 14)

Finding an SEO Company That Will Make - Not Break - Your Business in 2016 By Alain Parcan, Market Hardware, Inc. I hear all the horror stories about pest control operators who wasted marketing dollars thanks to SEO scams, well-intentioned but misguided web marketing efforts, or even tech folks who can't answer simple business questions. Unfortunately, while some SEO companies have at least adequate technical skills, most don't provide business owners with the one thing they really want - a voice on the other end of the phone. You would think it wouldn't be too difficult to find a company willing to explain its process, right? Guess again. So, what's a PCOC member to do when it's time to pull marketing dollars out of traditional marketing strategies, and start investing on getting Page One ranking on Google? Know What to Expect ... Knowing what to reasonably expect from an SEO firm can make all the difference. And knowing what you want from the firm will help you find the right one. Start by asking yourself the following questions at the beginning of the process: * Do you know which keywords receive the most traffic? (i.e. pest control vs. termite infestation... Hint: there's pros and cons to both) * Are you okay with waiting a few months for significant results? (Page One rank on Google) * Do you want a dedicated point of contact? * Will you spend a few hundred dollars per month to focus on just a handful of keywords, or a few thousand per month for an all-encompassing SEO firm? You should also: * Ask for references in your industry and find a company that has experience www.pcoc.org / Winter 2015 14 What is SEO? SEO is the act of adjusting onsite and offsite content with the goal of generating leads via organic Page One placement for targeted search phrases. marketing online for pest management professionals. You'll be amazed how many "bad apples" this will weed out. * Ask how to reach them if you have questions. You should have a direct phone number and email address for contacting your provider, and a turnaround time under one business day. * Ask what the plan is if your results are not satisfactory. Your SEO provider should http://www.pcoc.org

Table of Contents for the Digital Edition of PCOC - Winter 2015

President’s Message
Martyn’s Corner
Bird Management: Best Strategies and Biggest Challenges
Finding an SEO Company That Will Make — Not Break — Your Business in 2016
Federal Update
Insurance Complying with the Global Harmonized System Hazard Communication Standard of 2012
Membership Pays! Jim Steed, Neighborly Pest Management
State Capitol Report And That’s a Wrap
Building a Sales Culture in Your Business Everyone’s in Sales
Firm Profile The Hitmen Termite and Pest Control, Inc.
Index to Advertisers
Advertiser.com

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