PCOC - Winter 2015 - (Page 14)
SEO Company That Will Make -
Not Break - Your Business in 2016
By Alain Parcan, Market Hardware, Inc.
I hear all the horror stories about pest control operators who wasted marketing dollars thanks to SEO
scams, well-intentioned but misguided web marketing efforts, or even tech folks who can't answer simple
Unfortunately, while some SEO companies
have at least adequate technical skills, most
don't provide business owners with the one
thing they really want - a voice on the other
end of the phone. You would think it wouldn't
be too difficult to find a company willing to
explain its process, right? Guess again.
So, what's a PCOC member to do when it's
time to pull marketing dollars out of traditional marketing strategies, and start investing on getting Page One ranking on Google?
Know What to Expect ...
Knowing what to reasonably expect from
an SEO firm can make all the difference.
And knowing what you want from the firm
will help you find the right one.
Start by asking yourself the following
questions at the beginning of the process:
* Do you know which keywords receive the
most traffic? (i.e. pest control vs. termite
infestation... Hint: there's pros and cons
* Are you okay with waiting a few months
for significant results? (Page One rank
* Do you want a dedicated point of contact?
* Will you spend a few hundred dollars per
month to focus on just a handful of keywords, or a few thousand per month for
an all-encompassing SEO firm?
You should also:
* Ask for references in your industry and
find a company that has experience
www.pcoc.org / Winter 2015
What is SEO?
SEO is the act of adjusting onsite and
offsite content with the goal of generating
leads via organic Page One placement for
targeted search phrases.
marketing online for pest management
professionals. You'll be amazed how many
"bad apples" this will weed out.
* Ask how to reach them if you have questions. You should have a direct phone
number and email address for contacting your provider, and a turnaround time
under one business day.
* Ask what the plan is if your results are not
satisfactory. Your SEO provider should
Table of Contents for the Digital Edition of PCOC - Winter 2015
Bird Management: Best Strategies and Biggest Challenges
Finding an SEO Company That Will Make — Not Break — Your Business in 2016
Insurance Complying with the Global Harmonized System Hazard Communication Standard of 2012
Membership Pays! Jim Steed, Neighborly Pest Management
State Capitol Report And That’s a Wrap
Building a Sales Culture in Your Business Everyone’s in Sales
Firm Profile The Hitmen Termite and Pest Control, Inc.
Index to Advertisers
PCOC - Winter 2015