PCOC - Winter 2015 - (Page 9)
Rebranding PCOC for the Future
It was a pleasure to attend my first Board of Directors meeting as President in San
Diego. We had a great meeting along with good reports and information from our
committees. I was able to attend many of the committee meetings Friday afternoon
and am always pleased with the attendance and interaction at these meetings. In the
District Chairs Brainstorming meeting, the idea of a name change for PCOC came up.
By Matt Evans
Why change our name? This subject originated from
the membership committee some time ago. This idea was
brought to the Executive Committee and we discussed
the pros and cons. Although members know what PCOC
stands for, most times we need to spell out what the
acronym stands for. I have seen this at legislative days.
Legislators and their aides don't know what PCOC means
and after a bit of explanation they finally realize "Oh,
you're the bug people." It is important for an organization to effectively brand itself. An organization's name
must communicate who it is and what it does. PCOC says
part of who we are, but not what we do. Although many
of us are operators, PCOC is seeing a growing number
of larger company managers in leadership roles. In fact,
the Executive Committee now has an equal number of
owner/operator and employee/managers. This trend will
continue as more companies are acquired by larger firms.
PCOC is fortunate that many larger companies allow and
encourage their employees to be active in PCOC so we
can tap into that talent pool.
So, what should we change our name to? The District
Brainstorming Committee came up with the name
"California Pest Management Association." This name,
in four words, tells who we are and what we do. The idea
of this name was floated at the Board of Directors meeting and was met with a positive response. The Executive
Committee had already directed Martyn to investigate
the costs associated with a name change. He estimates
this would cost between $5,000-$8,000 for all necessary
changes, which would be factored into our budget for next
year. As this is a big decision, I asked the Directors to bring
this idea up at their district meetings and discuss it. We will
be bringing this up for a vote at the December meeting.
While I am as nostalgic as the next person, this name
change seems to make total sense and positions PCOC
for the coming decades. Along with our recent partnership with NPMA, we will be able to take advantage of
their marketing and branding. We also have the unique
advantage in that Nicole Keefe, our Public Relations
Committee chairperson, was on NPMA's re-naming and
re-branding committee and has already volunteered to
lead this change, provided of course that the members
are in favor of it.
These are exciting times for PCOC, and again I'm honored to serve as your president and look forward to seeing
all of you in the coming months at your districts.
Members' Value Program
PCOC has been protecting California's Pest Control Industry since 1942. I emphasize
again the word PROTECT. This is our primary mission - centered on our proactive
work at the Legislative, Executive and regulatory levels of state government. Many of our
members join solely for this very reason. However, we understand that is it sometimes
difficult to justify writing a check for PCOC dues when all the other bills come due.
By Martyn B. Hopper
I wanted to point out in this article about the way that
PCOC dues pay for themselves: You simply cannot not
afford to pay dues (now there's a mouthful). Here's why:
PCOC's Members' Value Program (MVP) provides members with unique access to high-quality products and
services that we use in the pest control industry. From
discounts on insurance and fuel to uniforms to credit
card processing and cellphones, these are discounts that
you will not find elsewhere. In fact, these discounts will
actually pay for your membership dues. You could say
that the program pays dividends ... and we are looking
to add more and more services to the list!
www.pcoc.org / Winter 2015
So here are some very tangible benefits of being
a member of PCOC. In fact, to highlight this fact,
we are starting a new column in the magazine: In
every issue, a PCOC member will testify to the benefits that they have received from this exciting program
and how this program has paid for their membership because of size of the discount they have received -
benefits they received ONLY by being a member of
For more information on how you can save money,
go to pcoc.org and click on the tab at the top: Members'
Table of Contents for the Digital Edition of PCOC - Winter 2015
Bird Management: Best Strategies and Biggest Challenges
Finding an SEO Company That Will Make — Not Break — Your Business in 2016
Insurance Complying with the Global Harmonized System Hazard Communication Standard of 2012
Membership Pays! Jim Steed, Neighborly Pest Management
State Capitol Report And That’s a Wrap
Building a Sales Culture in Your Business Everyone’s in Sales
Firm Profile The Hitmen Termite and Pest Control, Inc.
Index to Advertisers
PCOC - Winter 2015