PCOC - Winter 2015 - (Page 9)

president's Message Rebranding PCOC for the Future It was a pleasure to attend my first Board of Directors meeting as President in San Diego. We had a great meeting along with good reports and information from our committees. I was able to attend many of the committee meetings Friday afternoon and am always pleased with the attendance and interaction at these meetings. In the District Chairs Brainstorming meeting, the idea of a name change for PCOC came up. By Matt Evans 2015-2016 President Why change our name? This subject originated from the membership committee some time ago. This idea was brought to the Executive Committee and we discussed the pros and cons. Although members know what PCOC stands for, most times we need to spell out what the acronym stands for. I have seen this at legislative days. Legislators and their aides don't know what PCOC means and after a bit of explanation they finally realize "Oh, you're the bug people." It is important for an organization to effectively brand itself. An organization's name must communicate who it is and what it does. PCOC says part of who we are, but not what we do. Although many of us are operators, PCOC is seeing a growing number of larger company managers in leadership roles. In fact, the Executive Committee now has an equal number of owner/operator and employee/managers. This trend will continue as more companies are acquired by larger firms. PCOC is fortunate that many larger companies allow and encourage their employees to be active in PCOC so we can tap into that talent pool. So, what should we change our name to? The District Brainstorming Committee came up with the name "California Pest Management Association." This name, in four words, tells who we are and what we do. The idea of this name was floated at the Board of Directors meeting and was met with a positive response. The Executive Committee had already directed Martyn to investigate the costs associated with a name change. He estimates this would cost between $5,000-$8,000 for all necessary changes, which would be factored into our budget for next year. As this is a big decision, I asked the Directors to bring this idea up at their district meetings and discuss it. We will be bringing this up for a vote at the December meeting. While I am as nostalgic as the next person, this name change seems to make total sense and positions PCOC for the coming decades. Along with our recent partnership with NPMA, we will be able to take advantage of their marketing and branding. We also have the unique advantage in that Nicole Keefe, our Public Relations Committee chairperson, was on NPMA's re-naming and re-branding committee and has already volunteered to lead this change, provided of course that the members are in favor of it. These are exciting times for PCOC, and again I'm honored to serve as your president and look forward to seeing all of you in the coming months at your districts. martyn's Corner Members' Value Program PCOC has been protecting California's Pest Control Industry since 1942. I emphasize again the word PROTECT. This is our primary mission - centered on our proactive work at the Legislative, Executive and regulatory levels of state government. Many of our members join solely for this very reason. However, we understand that is it sometimes difficult to justify writing a check for PCOC dues when all the other bills come due. By Martyn B. Hopper Executive Vice President I wanted to point out in this article about the way that PCOC dues pay for themselves: You simply cannot not afford to pay dues (now there's a mouthful). Here's why: PCOC's Members' Value Program (MVP) provides members with unique access to high-quality products and services that we use in the pest control industry. From discounts on insurance and fuel to uniforms to credit card processing and cellphones, these are discounts that you will not find elsewhere. In fact, these discounts will actually pay for your membership dues. You could say that the program pays dividends ... and we are looking to add more and more services to the list! www.pcoc.org / Winter 2015 9 So here are some very tangible benefits of being a  member of PCOC. In fact, to highlight this fact, we  are starting a new column in the magazine: In every issue, a PCOC member will testify to the benefits that they have received from this exciting program and how this program has paid for their membership because of size of the discount they have received - benefits they received ONLY by being a member of PCOC. For more information on how you can save money, go to pcoc.org and click on the tab at the top: Members' Value Program. http://www.pcoc.org http://www.pcoc.org

Table of Contents for the Digital Edition of PCOC - Winter 2015

President’s Message
Martyn’s Corner
Bird Management: Best Strategies and Biggest Challenges
Finding an SEO Company That Will Make — Not Break — Your Business in 2016
Federal Update
Insurance Complying with the Global Harmonized System Hazard Communication Standard of 2012
Membership Pays! Jim Steed, Neighborly Pest Management
State Capitol Report And That’s a Wrap
Building a Sales Culture in Your Business Everyone’s in Sales
Firm Profile The Hitmen Termite and Pest Control, Inc.
Index to Advertisers
Advertiser.com

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