PCOC - Winter 2016 - 25


Firm Profile

Borite Termite &
Pest Treatments Corp.
Jack Launius focuses on service,
training and community
1. How did you get started in pest control?
I happened to be staying overnight at
a hotel in Madison, Wisconsin and was
looking through the local paper. I noticed
a help wanted ad by Orkin that intrigued
me. The next morning at 5:30 a.m., I called
the number. To my surprise Larry Rufflet,
the regional manager, answered the phone.
We met for breakfast at 6 a.m. and by
6:30 p.m., he had offered me a job. After
thinking it over for a few days, I called and
accepted the position as the Regional Sales
and Service Coordinator. All of the people
in the Wisconsin Region offices were very
considerate in helping me learn the nuts and
bolts of the pest control business.
2. How did you get into your own pest
control business?
After working for several national and
large regional companies over the years, I
became very disenchanted by the quality and
style of the service delivery. Then, I met my
wife, Nanette, who had also been in the business for over 16 years. Together, we decided
to start our own company focusing on least
toxic methods. We incorporated the business
in November of 2003 and became licensed,
bonded and insured making us fully operational in January 2004. Our company offers
general (occasional invaders) and specialty
pest services, termite control, rodent control,
rodent exclusion, bed bug treatments, gopher
control, decontamination, sanitizing, sealing
of cracks that allow pest entry, weather stripping on doors and bird exclusion.

3. How did Borite Termite &
Pest Treatments Corp. grow?
One of the very first things we did was
become involved in the Federal EPA's
Pesticide Environmental Stewardship
Program (PESP). We also joined the PCOC,
the NPMA and the BBB.
With each new client, we ask for referrals, which still is a significant part of our
lead source. We also developed a website
with useful information for homeowners
on pests and pest biology. We never lower
our price to make a sale. We are listed in
a popular direct mail booklet that includes
service provides referred by homeowners,
and that accounts for a significant amount
of our lead generations. We also encourage
and receive customer feedback on popular
review websites, which has significantly
impacted our growth. By the end of this
year we will be in the vicinity of $1.4 million in revenue. Each year we have exceeded
10 percent or greater growth.
We have six full-time and one part-time
employee in the office and 13 full-time
employees in the field, not including my
wife and I. And I believe our success lies
in constantly focusing on training of our
employees to increase their competency and
knowledge. All of our field employees start
out with the NPMA Technicians training,
along with our company programs. They
also spend six months or longer with me,
or my son-in-law, who is ACE certified,
in the field everyday doing inspections,
proposals and treatments before they go
www.pcoc.org / Winter 2016

25

out on their own. They have all passed the
Quality Pro and Quality Pro Green tests,
and are all currently taking the Purdue
Entomology Correspondence course. All
of us attend continuing education classes in
excess of state requirements. Each technician is crossed trained and licensed in pest
and termite and can perform both sales
and service.
4. What other major issues do you
see facing PCOs in the near future?
Increased fees and taxes on licensed
businesses I believe will hurt all of us.
Legislatively, it seems that our legislators
are quick to pass laws without either thinking
through the possible consequences or ramifications of those laws with consideration
of the impact on small businesses. Water
quality and pollinators also seem to be the
current hot topics. I hope that our representatives take a moment of their time and consult
with the scientific community before passing
any legislation.
5. What is the biggest benefit
of PCOC to you?
I started attending PCOC meetings about
13 years ago. Our industry representations
at the SPCB and at the Capitol are the
two greatest benefits to me. Our elected,
industry representatives are a great group
of people that stand ready to protect our
best interest. Easy access to PCOC and
NPMA websites and the benefits they hold
are invaluable.


http://www.pcoc.org

Table of Contents for the Digital Edition of PCOC - Winter 2016

President’s Message
EVP’s Corner
Legislative Days Preview
Clark Pest Control’s Bug Zoo
Scents from Bed Bugs’ Shed Skin Affect Its Behavior
Federal Update
Insurance
Start Winning More New Customers from the Most Profitable Zip Codes
State Capitol Report In the Books
Firm Profile
Index to Advertisers
Advertiser.com
PCOC - Winter 2016 - cover1
PCOC - Winter 2016 - cover2
PCOC - Winter 2016 - 3
PCOC - Winter 2016 - 4
PCOC - Winter 2016 - 5
PCOC - Winter 2016 - 6
PCOC - Winter 2016 - President’s Message
PCOC - Winter 2016 - 8
PCOC - Winter 2016 - EVP’s Corner
PCOC - Winter 2016 - 10
PCOC - Winter 2016 - Legislative Days Preview
PCOC - Winter 2016 - Clark Pest Control’s Bug Zoo
PCOC - Winter 2016 - 13
PCOC - Winter 2016 - 14
PCOC - Winter 2016 - Scents from Bed Bugs’ Shed Skin Affect Its Behavior
PCOC - Winter 2016 - Federal Update
PCOC - Winter 2016 - 17
PCOC - Winter 2016 - Insurance
PCOC - Winter 2016 - 19
PCOC - Winter 2016 - Start Winning More New Customers from the Most Profitable Zip Codes
PCOC - Winter 2016 - 21
PCOC - Winter 2016 - State Capitol Report In the Books
PCOC - Winter 2016 - 23
PCOC - Winter 2016 - 24
PCOC - Winter 2016 - Firm Profile
PCOC - Winter 2016 - Advertiser.com
PCOC - Winter 2016 - cover3
PCOC - Winter 2016 - cover4
PCOC - Winter 2016 - outsert1
PCOC - Winter 2016 - outsert2
PCOC - Winter 2016 - outsert3
PCOC - Winter 2016 - outsert4
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