PCOC - Winter 2019 - 16

FEATURE

Increase
New Business by
Educating

R

Remember when just having a website
for your company was enough to drive
more business? It's a different story nowadays, considering most - if not all - of
your competition has a presence on
the web. To drive repeat business, your
site needs to be more than just visually
appealing and easy to navigate; it needs
to give potential customers the answers
that they're looking for.
Educational content is an essential
part of having a quality site that gets
your phone ringing. Before customers
know whether they're ready to request
an appointment with a pest control professional, they want to understand their
problem and what it'll take to fix it.
Therefore, your website needs to tell
a story about your business. Don't limit
your story to just a list of your services
and your phone number. Use a blog to
address pest concerns that you often
hear from customers. Create an FAQ
page to ask and answer questions in
the language that prospects are using.
Add a video to your 'About' page that
shows your technicians tackling inspections or maintenance treatments. All
these pieces of content expand your
company's story from a simple service
provider to an industry leader that has
the answers to the questions that customers are asking.

Your Website Visitors
By Alain Parcan

ISTOCK.COM/VECTORHOT

WHY IS EDUCATION
CONTENT IMPORTANT?

16

THE VOICE | WWW.PCOC.ORG

Educational content does more than
just make your company look smart. It
yields a variety of benefits that not only
gets your company new customers, but
also brings the same customers back
for continued service.
* It guides customers to a decision.
It's not always the case that people
searching for pest maintenance services are looking for help right away.
A lot of the time, potential customers
like to learn as much as they can before
they make a decision. So when a prospect finds a site that doesn't offer much
in the way of helpful information, they'll
jump to a site that does - and eventually
take their business elsewhere.
Educational content keeps users
engaged while they're in research
mode. Pest control plans aren't


http://www.ISTOCK.COM/VECTORHOT http://WWW.PCOC.ORG

PCOC - Winter 2019

Table of Contents for the Digital Edition of PCOC - Winter 2019

President’s Message
EVP Message
Leveraging Data and Technology for Superior Rodent Control
NPMA Federal Update
State Capitol Report
Increase New Business By Educating Your Website Visitors
Insurance
Firm Profile
Index to Advertisers
PCOC - Winter 2019 - Intro
PCOC - Winter 2019 - cover1
PCOC - Winter 2019 - cover2
PCOC - Winter 2019 - 3
PCOC - Winter 2019 - 4
PCOC - Winter 2019 - 5
PCOC - Winter 2019 - 6
PCOC - Winter 2019 - President’s Message
PCOC - Winter 2019 - 8
PCOC - Winter 2019 - EVP Message
PCOC - Winter 2019 - Leveraging Data and Technology for Superior Rodent Control
PCOC - Winter 2019 - 11
PCOC - Winter 2019 - NPMA Federal Update
PCOC - Winter 2019 - 13
PCOC - Winter 2019 - State Capitol Report
PCOC - Winter 2019 - 15
PCOC - Winter 2019 - Increase New Business By Educating Your Website Visitors
PCOC - Winter 2019 - 17
PCOC - Winter 2019 - Insurance
PCOC - Winter 2019 - 19
PCOC - Winter 2019 - 20
PCOC - Winter 2019 - Firm Profile
PCOC - Winter 2019 - Index to Advertisers
PCOC - Winter 2019 - cover3
PCOC - Winter 2019 - cover4
PCOC - Winter 2019 - divider1
PCOC - Winter 2019 - divider2
PCOC - Winter 2019 - 27
PCOC - Winter 2019 - 28
https://www.nxtbook.com/naylor/CPCQ/CPCQ0120
https://www.nxtbook.com/naylor/CPCQ/CPCQ0419
https://www.nxtbook.com/naylor/CPCQ/CPCQ0319
https://www.nxtbook.com/naylor/CPCQ/CPCQ0219
https://www.nxtbook.com/naylor/CPCQ/CPCQ0119
https://www.nxtbook.com/naylor/CPCQ/CPCQ0418
https://www.nxtbook.com/naylor/CPCQ/CPCQ0318
https://www.nxtbook.com/naylor/CPCQ/CPCQ0218
https://www.nxtbook.com/naylor/CPCQ/CPCQ0118
https://www.nxtbook.com/naylor/CPCQ/CPCQ0417
https://www.nxtbook.com/naylor/CPCQ/CPCQ0317
https://www.nxtbook.com/naylor/CPCQ/CPCQ0217
https://www.nxtbook.com/naylor/CPCQ/CPCQ0117
https://www.nxtbook.com/naylor/CPCQ/CPCQ0416
https://www.nxtbook.com/naylor/CPCQ/CPCQ0316
https://www.nxtbook.com/naylor/CPCQ/CPCQ0216
https://www.nxtbook.com/naylor/CPCQ/CPCQ0116
https://www.nxtbook.com/naylor/CPCQ/CPCQ0415
https://www.nxtbook.com/naylor/CPCQ/CPCQ0315
https://www.nxtbook.com/naylor/CPCQ/CPCQ0215
https://www.nxtbook.com/naylor/CPCQ/CPCQ0115
https://www.nxtbookmedia.com