Insidetrack - Spring/Summer 2018 - 68

CARS NEWS

CARS REBRAND:

MOVING CANADA'S RAIL
INDUSTRY FORWARD
Canada's dynamic rail industry is ever-evolving to meet the
demands of the future. As Canada's advocacy group for the
importance and growth of rail, the Canadian Association of
Railway Suppliers sought to evolve as well as build awareness
of CARS' leadership and dedication in the industry.

A refreshed brand identity was developed to progress the
association - and its members - into the future. Our new logo,
tagline, positioning, and marketing materials showcase the
CARS brand and represent its 140 members that are essential
to the operations of the railways and transit authorities.

Our new visual identity was inspired by our commitment
to our members and the promotion of innovation in the rail
industry. Harnessing the forward slant design of the previous
logo, the new logo unites a stylized maple leaf and railroad
to create a sense of positive momentum - representing an
industry that is primed for growth. The bold font and colours
convey the importance, strength, and modern direction of
the association and industry. The logo is highly versatile
and easily recognizable.

68 INSIDETRACK | SPRING/SUMMER PRINTEMPS/ÉTÉ 2018

Our new tagline - "Non-stop innovation" - positions
CARS as an advocate and leader that proudly represents
its members. We will always work toward growth, better
solutions, and advancing the interests of Canada's
rail suppliers.

The brand repositioning encompasses key member
segments such as research, economic growth, employment
and safety, infrastructure funding, and environmental
sustainability.
Through our new brand, which was developed in
collaboration with Acart Communications (acart.com),
we hope to better serve and advocate for you - our
members. Keep a lookout for our new brand identity in
communications to come. ■


http://www.acart.com

Insidetrack - Spring/Summer 2018

Table of Contents for the Digital Edition of Insidetrack - Spring/Summer 2018

President’s Message
Bigger Hopper Cars, Faster Grain Shipments
Canada’s New Locomotive Emissions Regulations
Liquid Assets
Hydrail: A Profound Innovation Opportunity for Canadian Railway Suppliers
Locomotive and Passenger Car Freeze-Up Downtime Can Be Prevented
From Last Spike to First in Class: Creativity, Collaboration, and Determination in the Pursuit of Leadership
How to Achieve a Respectful, Harassment-Free Workplace
CARS News
New Members
CapEx: An Industry-Wide Look at Who’s Spending What
Railway Supplier Buyers’ Guide
Advertiser.com
Insidetrack - Spring/Summer 2018 - Intro
Insidetrack - Spring/Summer 2018 - cover1
Insidetrack - Spring/Summer 2018 - cover2
Insidetrack - Spring/Summer 2018 - 3
Insidetrack - Spring/Summer 2018 - 4
Insidetrack - Spring/Summer 2018 - 5
Insidetrack - Spring/Summer 2018 - 6
Insidetrack - Spring/Summer 2018 - 7
Insidetrack - Spring/Summer 2018 - 8
Insidetrack - Spring/Summer 2018 - insert3
Insidetrack - Spring/Summer 2018 - insert4
Insidetrack - Spring/Summer 2018 - President’s Message
Insidetrack - Spring/Summer 2018 - 10
Insidetrack - Spring/Summer 2018 - 11
Insidetrack - Spring/Summer 2018 - Bigger Hopper Cars, Faster Grain Shipments
Insidetrack - Spring/Summer 2018 - 13
Insidetrack - Spring/Summer 2018 - 14
Insidetrack - Spring/Summer 2018 - insert1
Insidetrack - Spring/Summer 2018 - insert2
Insidetrack - Spring/Summer 2018 - 15
Insidetrack - Spring/Summer 2018 - 16
Insidetrack - Spring/Summer 2018 - 17
Insidetrack - Spring/Summer 2018 - 18
Insidetrack - Spring/Summer 2018 - 19
Insidetrack - Spring/Summer 2018 - Canada’s New Locomotive Emissions Regulations
Insidetrack - Spring/Summer 2018 - 21
Insidetrack - Spring/Summer 2018 - 22
Insidetrack - Spring/Summer 2018 - 23
Insidetrack - Spring/Summer 2018 - 24
Insidetrack - Spring/Summer 2018 - 25
Insidetrack - Spring/Summer 2018 - 26
Insidetrack - Spring/Summer 2018 - 27
Insidetrack - Spring/Summer 2018 - 28
Insidetrack - Spring/Summer 2018 - 29
Insidetrack - Spring/Summer 2018 - 30
Insidetrack - Spring/Summer 2018 - 31
Insidetrack - Spring/Summer 2018 - Liquid Assets
Insidetrack - Spring/Summer 2018 - 33
Insidetrack - Spring/Summer 2018 - 34
Insidetrack - Spring/Summer 2018 - 35
Insidetrack - Spring/Summer 2018 - 36
Insidetrack - Spring/Summer 2018 - 37
Insidetrack - Spring/Summer 2018 - 38
Insidetrack - Spring/Summer 2018 - 39
Insidetrack - Spring/Summer 2018 - 40
Insidetrack - Spring/Summer 2018 - 41
Insidetrack - Spring/Summer 2018 - 42
Insidetrack - Spring/Summer 2018 - 43
Insidetrack - Spring/Summer 2018 - Hydrail: A Profound Innovation Opportunity for Canadian Railway Suppliers
Insidetrack - Spring/Summer 2018 - 45
Insidetrack - Spring/Summer 2018 - 46
Insidetrack - Spring/Summer 2018 - 47
Insidetrack - Spring/Summer 2018 - 48
Insidetrack - Spring/Summer 2018 - 49
Insidetrack - Spring/Summer 2018 - Locomotive and Passenger Car Freeze-Up Downtime Can Be Prevented
Insidetrack - Spring/Summer 2018 - 51
Insidetrack - Spring/Summer 2018 - From Last Spike to First in Class: Creativity, Collaboration, and Determination in the Pursuit of Leadership
Insidetrack - Spring/Summer 2018 - 53
Insidetrack - Spring/Summer 2018 - 54
Insidetrack - Spring/Summer 2018 - 55
Insidetrack - Spring/Summer 2018 - 56
Insidetrack - Spring/Summer 2018 - 57
Insidetrack - Spring/Summer 2018 - 58
Insidetrack - Spring/Summer 2018 - 59
Insidetrack - Spring/Summer 2018 - How to Achieve a Respectful, Harassment-Free Workplace
Insidetrack - Spring/Summer 2018 - 61
Insidetrack - Spring/Summer 2018 - 62
Insidetrack - Spring/Summer 2018 - 63
Insidetrack - Spring/Summer 2018 - 64
Insidetrack - Spring/Summer 2018 - 65
Insidetrack - Spring/Summer 2018 - 66
Insidetrack - Spring/Summer 2018 - 67
Insidetrack - Spring/Summer 2018 - CARS News
Insidetrack - Spring/Summer 2018 - 69
Insidetrack - Spring/Summer 2018 - 70
Insidetrack - Spring/Summer 2018 - New Members
Insidetrack - Spring/Summer 2018 - 72
Insidetrack - Spring/Summer 2018 - CapEx: An Industry-Wide Look at Who’s Spending What
Insidetrack - Spring/Summer 2018 - Railway Supplier Buyers’ Guide
Insidetrack - Spring/Summer 2018 - 75
Insidetrack - Spring/Summer 2018 - 76
Insidetrack - Spring/Summer 2018 - 77
Insidetrack - Spring/Summer 2018 - 78
Insidetrack - Spring/Summer 2018 - 79
Insidetrack - Spring/Summer 2018 - Advertiser.com
Insidetrack - Spring/Summer 2018 - 81
Insidetrack - Spring/Summer 2018 - 82
Insidetrack - Spring/Summer 2018 - cover3
Insidetrack - Spring/Summer 2018 - cover4
https://www.nxtbook.com/naylor/CRSB/CRSB0118
https://www.nxtbook.com/naylor/CRSB/CRSB0217
https://www.nxtbook.com/naylor/CRSB/CRSB0117
https://www.nxtbook.com/naylor/CRSB/CRSB0216
https://www.nxtbook.com/naylor/CRSB/CRSB0116
https://www.nxtbook.com/naylor/CRSB/CRSB0215
https://www.nxtbook.com/naylor/CRSB/CRSB0115
https://www.nxtbookmedia.com