The Executive - January/February 2016 - (Page cover1)

JANUARY/FEBRUARY 2016 ® the xecutive A PUBLICATION OF THE CALIFORNIA SOCIETY OF ASSOCIATION EXECUTIVES Take AIM How to Implement a Successful Communications Plan in 2016 Riding the Member ROI Wave Page 14 Changes in California Law in 2016 Page 20 Breaking Free from the Disengagement Trend Page 23

Table of Contents for the Digital Edition of The Executive - January/February 2016

Chair's Message: By Jim Anderson, CAE
At A Glance
Calendar of Events
Take AIM: How to Implement a Successful Communications Plan in 2016
Riding the Member ROI Wave: Proving Real Dollar Member ROI for Consistent Growth
Seasonal Spectacular: Solutions. Knowledge. Community.
Changes in California Law in 2016: How Should Your Association Respond?
Breaking Free from the Disengagement Trend
TIME WISE: Save 15 Minutes a Day – Gain 2 Weeks a Year!
ADVANCING ASSOCIATIONS: Hey, Creative Type – Let’s Talk Data
DESTINATION: Reno Tahoe
NEW MEMBERS
MEMBER SPOTLIGHT: Tom Ingram, CAE
INDEX TO ADVERTISERS

The Executive - January/February 2016

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