The Executive - May/June 2015 - (Page 25)

Stuart Kenney Sales Manager Peppermill Resort Spa Casino 2707 South Virginia Street Reno, NV 89502 P: (775) 689-7413; F: (775) 689-7439 skenney@peppermillreno.com Yani Lopez Director of Sales Red Lion Hotel Anaheim 1850 South Harbor Boulevard Anaheim, CA 92802 P: (714) 383-6195 yani.lopez@redlion.com Michelle Manire President & CEO Coast to Coast Conferences & Events 100 W. Broadway, Suite 250 Long Beach, CA 90802 P: (562) 980-7566; F: (562) 980-7560 michelle@ctcconferences.com Justin Martinez Sales Manager Mission Bay Conference Center at UCSF 1675 Owens Street, Suite 251 San Francisco, CA 94143-3008 P: (415) 514-4680; F: (415) 514-4675 martinez-justin@aramark.com Cheryl McShane, CMP President PEC Meetings Company 2604 Ashden Lane Hiddenbrooke, CA 94591 P: (414) 376-6514 cherylm@pecpros.com Lavon Minor Director, Sports| & Entertainment Industry Sales L.A. Hotel Downtown 333 South Figueroa Street Los Angeles, CA 90071 P: (213) 617-6005; F: (213) 617-6032 lavon.minor@thelahotel.com Ian Moniz Sales Manager / Account Executive Hyatt Fisherman's Wharf Hotel 555 North Point Street San Francisco, CA 94133 P: (415) 486-4411; F: (415) 486-4424 ian.moniz@hyatt.com Ascanio Pignatelli CEO apexCEO 474 Sherman Way #6 Venice, CA 90291 P: (310) 913-2313 ascanio@apexceo.com Abbey Pipitone Director of Group Sales Sheraton Carlsbad Resort & Spa 5480 Grand Pacific Drive Carlsbad, CA 92008 P: (760) 827-2417; F: (760) 827-2429 apipitone@sheratoncarlsbad.com Bruce Pressman Director of Sales & Marketing Domain Hotel 1085 E. El Camino Real Sunnyvale, CA 94087 P: (408) 260-3604 bpressman@thedomainhotelsv.com Charlie Reeves Senior Sales Manager Hilton Anaheim 777 W. Convention Way Anaheim, CA 92802 P: (714) 740-4223; F: (714) 740-4252 charlie.reeves@hilton.com Scott Robertson, APR President/Founder Robertson Communications Corp. 302111 Ave Banderas, Suite 200 Rancho Santa Margarita, CA 92679 P: (949) 766-6789 scott@robertsoncomm.com Laura Scheibach National Sales Manager Omni Rancho Las Palmas Resort & Spa 41000 Bob Hope Drive Rancho Mirage, CA 92270 P: (760) 933-1939 laura.scheibach@omnihotels.com Jennifer Smith Sales Manager Embassy Suites Los Angeles International Airport/South 1440 East Imperial Avenue El Segundo, CA 90245 P: (310) 469-0024; F: (310) 640-8750 jennifer.smith5@hilton.com Sarah Williams Sales & Events Manager Berkeley City Club 2315 Durant Ave. Berkeley, CA 94704 P: (510) 280-1544; F: (510) 280-1539 swilliams@berkeleycityclub.com Cherise Wilson, CHSE National Convention Sales Manager Reno Tahoe USA PO Box 837 Reno, NV 89504 P: (775) 827-7763; F: (775) 827-7666 cwilson@renotahoeusa.com Lisa Wilson Director of Hotel Operations Thunder Valley Casino Resort 1200 Athens Avenue Lincoln, CA 94648 P: (916) 408-8255; F: (916) 408-9803 lisa.wilson@thundervalleyresort.com President's Message, continued from page 5 * romote. It's clear that CalSAE has taken a "soft" P approach, and we don't sell ourselves well - not just on the membership pages, but throughout the site. Tout those benefits and success stories! The final "light bulb" moment I'd like to share happened during our recent Insights executive retreat. The topic had to do with the Strategic Plan. How many times have you visited and revisited things like mission, vision and values? Well, I felt like I went back to school when our talented facilitator, Jeffrey Wilcox, clearly defined the difference between "values" and "virtues" - and how values, when used properly, can be a very motivating and engaging aspect of your strategic plan. Virtues are often stated as values, but are simply qualities or features that are obviously "good" in some way. Who can argue with "integrity" or "transparency"? These characteristics are actually virtues. But the larger question is, how does listing things like "inclusiveness" benefit the organization? Do they add real value or provide clear direction in the plan and for the organization? Values, under this new definition, can, and should, motivate action and clearly support the mission and vision. For example, begin the strategic plan with what you value. Value statements often begin with the words "We believe..." These statements then connect how the industry benefits society. I also learned that every executive at the retreat felt deeply that their industry was benefiting society in some way. So how do you take that benefit and state it in your plan? A couple of examples that came up in general conversation were: "We believe ... that every child deserves the opportunity for early childhood education" or "that every individual should have access to affordable mental health care." The value statements can then become a rallying cry for the organization. While this example may require more explanation to get the full impact I had, another lesson I learned was to continue to be open to new ideas or concepts ... even when it's something you've done a million times before. I find that members in CalSAE are typically "continuous learners" and love to share their experiences and hear from others. I trust you'll be able to gain some valuable "nuggets" the next chance you have to speak with other CalSAE members. Joanne Yanovick National Sales Manager Greater Palm Springs CVB 70-100 Highway 111 Rancho Mirage, CA 92270 P: (760) 770-9000; F: (760) 770-9001 jyanovick@palmspringsoasis.com C a l S A E ' s TH E E X E C UTI VE - M A Y / J UN E 2 0 1 5 25

Table of Contents for the Digital Edition of The Executive - May/June 2015

Innovation 101: Tips for Creating a Brainstorming Session within your Association
Spring Cleaning Your LinkedIn and Online Profiles
8 Tips for Booking a Meeting in a Seller’s Market
Disruption: It’s So Hot Right Now
Changes in California Law 2015: How Should Your Association Respond?
PRESIDENT’S MESSAGE: Learning from Each Other By Jim Anderson, CAE
AT A GLANCE
CALENDAR OF EVENTS
DESTINATION Los Angeles
ADVANCING: Promoting Education within an Association
NEW MEMBERS
MEMBER SPOTLIGHT: Greg Golik, CAE
INDEX TO ADVERTISERS

The Executive - May/June 2015

The Executive - May/June 2015 - (Page cover1)
The Executive - May/June 2015 - (Page cover2)
The Executive - May/June 2015 - (Page 3)
The Executive - May/June 2015 - (Page 4)
The Executive - May/June 2015 - PRESIDENT’S MESSAGE: Learning from Each Other By Jim Anderson, CAE (Page 5)
The Executive - May/June 2015 - AT A GLANCE (Page 6)
The Executive - May/June 2015 - CALENDAR OF EVENTS (Page 7)
The Executive - May/June 2015 - Innovation 101: Tips for Creating a Brainstorming Session within your Association (Page 8)
The Executive - May/June 2015 - Innovation 101: Tips for Creating a Brainstorming Session within your Association (Page 9)
The Executive - May/June 2015 - Innovation 101: Tips for Creating a Brainstorming Session within your Association (Page 10)
The Executive - May/June 2015 - Spring Cleaning Your LinkedIn and Online Profiles (Page 11)
The Executive - May/June 2015 - Spring Cleaning Your LinkedIn and Online Profiles (Page 12)
The Executive - May/June 2015 - 8 Tips for Booking a Meeting in a Seller’s Market (Page 13)
The Executive - May/June 2015 - 8 Tips for Booking a Meeting in a Seller’s Market (Page 14)
The Executive - May/June 2015 - 8 Tips for Booking a Meeting in a Seller’s Market (Page 15)
The Executive - May/June 2015 - Disruption: It’s So Hot Right Now (Page 16)
The Executive - May/June 2015 - Disruption: It’s So Hot Right Now (Page 17)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 18)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 19)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 20)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 21)
The Executive - May/June 2015 - DESTINATION Los Angeles (Page 22)
The Executive - May/June 2015 - ADVANCING: Promoting Education within an Association (Page 23)
The Executive - May/June 2015 - NEW MEMBERS (Page 24)
The Executive - May/June 2015 - NEW MEMBERS (Page 25)
The Executive - May/June 2015 - INDEX TO ADVERTISERS (Page 26)
The Executive - May/June 2015 - INDEX TO ADVERTISERS (Page cover3)
The Executive - May/June 2015 - INDEX TO ADVERTISERS (Page cover4)
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