The Executive - May/June 2015 - (Page 6)

at a glance blogsPot Assimilation vs. Inclusion F or most organizations, inclusion remains a vague, abstract idea. This is why it is so easy to find leaders quick to proclaim how inclusive they (and their organization) are, yet cannot explain what that actually means. One of the tools I like to use in making inclusion a more tangible thing comes from a wonderful article: "Inclusion and Diversity in Work Groups: A Review and Model for Future Research," originally published in the Journal of Management (Vol. 37 No. 4, July 2011). techtools Five Reasons Associations Should Use Instagram By Kelly Donovan Clark Y ou might be surprised how many of your members are using Instagram. It's one of the most widely adopted and heavily used social media platforms out there. But did you know it's not just for teens, tweens and Millennials? More than 300 million people use Instagram to document daily work and life. Is your association taking advantage of its power? 1. Your association most likely does not encompass the entire Instagram universe, but it's a safe bet that many of your members already use it. So, meet your audience where they already are. As more people hear about Instagram and start using it, the odds that you'll find your members using the platform, and eagerly waiting to interact with you there, increase. 2. It's already a part of people's daily lives. Nearly half (49 percent) of Instagrammers log in at least once per day. By comparison: * Just 40 percent of LinkedIn users log in daily * Just 9 percent of Twitter users log in daily. 6 So, Instagram is "winning" when it comes to providing a platform and a channel on which people feel comfortable and excited about sharing bits of their life, image or cause. Facebook still wins overall: 71 percent of American adults are on Facebook, and 70 percent of Facebook users log in daily. However, for a social network that is only five years old, Instagram is doing well. 3. It can easily be integrated into your existing communications strategy. As with other social media platforms, your association can choose to use Instagram to speak to a specific audience using custom content about a specific topic. Or, your association can just as easily use Instagram to bolster what you're publishing in your magazine or weekly eNewsletter, on your website and at your events. It can also promote any of those other channels. Part of the beauty of Instagram is that it can flex to meet your association's communications needs. Ca lSAE's T HE E XEC U T IV E - M A Y/ J U NE 2 0 1 5 The idea behind this model is that as human beings, two of our strongest needs are 1) the need to be unique in some way, and 2) the need to belong. Inclusion happens when a place or a space prioritizes both uniqueness and belongingness, both differences and similarities, and in my experience most organizations that claim to be inclusive are actually much more assimilative in nature. There is also some solid research supporting this perspective, two of my favorite points of reference are "Fear of Being Different Stifles Talent" from Harvard Business Review and "The Corporate Leavers Survey" from The Level Playing Field Institute. This research is also a big part of the reason I have a hard time taking the "war for talent" conversation seriously as we continue to clearly waste much of the talent already on the payroll. The requirement of using an image or video to create a post on Instagram doesn't mean you are restricted to using pure visuals: * People post screen shots of text they type into note-taking apps. * Creative types post collages of photos and text created in third-party apps. * Some organizations take infographics or graphs created for other materials and re-post them in Instagram. 4. Instagram can help your association increase member engagement. It allows a user to interact one-on-one with other individuals through tagging, commenting and, of course, with pictures of those individuals. If your association agrees upon and appends a distinctive hashtag to its photos, then members and potential members can search by that hashtag and find a custom gallery of all your hashtagged photos. They also can use the hashtag with their own association-related photos - quite a powerful advertising and member recruitment tool. 5. It's free! Kelly Donovan Clark is the manager for online marketing at Naylor Association Solutions. Find her on Instagram at @AssocAdviser and @HurriGator.

Table of Contents for the Digital Edition of The Executive - May/June 2015

Innovation 101: Tips for Creating a Brainstorming Session within your Association
Spring Cleaning Your LinkedIn and Online Profiles
8 Tips for Booking a Meeting in a Seller’s Market
Disruption: It’s So Hot Right Now
Changes in California Law 2015: How Should Your Association Respond?
PRESIDENT’S MESSAGE: Learning from Each Other By Jim Anderson, CAE
AT A GLANCE
CALENDAR OF EVENTS
DESTINATION Los Angeles
ADVANCING: Promoting Education within an Association
NEW MEMBERS
MEMBER SPOTLIGHT: Greg Golik, CAE
INDEX TO ADVERTISERS

The Executive - May/June 2015

The Executive - May/June 2015 - (Page cover1)
The Executive - May/June 2015 - (Page cover2)
The Executive - May/June 2015 - (Page 3)
The Executive - May/June 2015 - (Page 4)
The Executive - May/June 2015 - PRESIDENT’S MESSAGE: Learning from Each Other By Jim Anderson, CAE (Page 5)
The Executive - May/June 2015 - AT A GLANCE (Page 6)
The Executive - May/June 2015 - CALENDAR OF EVENTS (Page 7)
The Executive - May/June 2015 - Innovation 101: Tips for Creating a Brainstorming Session within your Association (Page 8)
The Executive - May/June 2015 - Innovation 101: Tips for Creating a Brainstorming Session within your Association (Page 9)
The Executive - May/June 2015 - Innovation 101: Tips for Creating a Brainstorming Session within your Association (Page 10)
The Executive - May/June 2015 - Spring Cleaning Your LinkedIn and Online Profiles (Page 11)
The Executive - May/June 2015 - Spring Cleaning Your LinkedIn and Online Profiles (Page 12)
The Executive - May/June 2015 - 8 Tips for Booking a Meeting in a Seller’s Market (Page 13)
The Executive - May/June 2015 - 8 Tips for Booking a Meeting in a Seller’s Market (Page 14)
The Executive - May/June 2015 - 8 Tips for Booking a Meeting in a Seller’s Market (Page 15)
The Executive - May/June 2015 - Disruption: It’s So Hot Right Now (Page 16)
The Executive - May/June 2015 - Disruption: It’s So Hot Right Now (Page 17)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 18)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 19)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 20)
The Executive - May/June 2015 - Changes in California Law 2015: How Should Your Association Respond? (Page 21)
The Executive - May/June 2015 - DESTINATION Los Angeles (Page 22)
The Executive - May/June 2015 - ADVANCING: Promoting Education within an Association (Page 23)
The Executive - May/June 2015 - NEW MEMBERS (Page 24)
The Executive - May/June 2015 - NEW MEMBERS (Page 25)
The Executive - May/June 2015 - INDEX TO ADVERTISERS (Page 26)
The Executive - May/June 2015 - INDEX TO ADVERTISERS (Page cover3)
The Executive - May/June 2015 - INDEX TO ADVERTISERS (Page cover4)
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