The Executive - May/June 2016 - (Page 17)

Innovation, Technology and Change: The Future is Here Now By Jim Pelley N ew technology is born at the intersection of frustration and inspiration. Entrepreneurs frequently seek to solve a problem and then turn their solution into a money maker. For example, two young men cannot find an affordable hotel room in a major city for an important industry conference they want to attend. This becomes the birth of Airbnb. Literal translation: Air Bed and Breakfast. In just eight years, this company has grown from an idea based on a blow-up air mattress and unused living room space into a $24 billion market valuation. Crazy, but here's the fascinating part of their business model: Unlike Hyatt or Hilton, they do not own a single hotel or even a single sleeping room. They make money by simply connecting people who have extra space to those who would like to use it. Airbnb, Uber, Lyft, and Couchsurfing (yes, Couchsurfing, don't even get me started) have launched the trend of borrow vs. buy-better known as the Sharing Economy. This lifestyle preference is driven mostly by millennials who typically shun ownership in exchange for experience without future obligation. It is critical to understand exactly what that means C a l S A E ' s TH E E X E C UTI VE - M A Y / J UN E 2 0 1 6 17

Table of Contents for the Digital Edition of The Executive - May/June 2016

Chair’s Message
At a Glance Tech Tools: Create the Ultimate Video Marketing Plan in 4 Steps Blog Spot: Three Principles to Awaken Your Association Force Leadership by the Numbers: Safety & Security at Meetings
Calendar of Events
Selecting Edtech That Deepens Learning
How to Maintain High-Touch Relationships in High-Tech Times
Innovation, Technology and Change: The Future Is Here Now
How to Start or Grow Your Career Management Site
Advancing Associations: The Power of Past Presidents
Destination Anaheim
New Members
Member Spotlight: Alan Wald
Index to Advertisers

The Executive - May/June 2016

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