The Executive - May/June 2017 - 10

approved funding for pilot competency
based education programs in higher
education since 2015. Hybrid bootcamps
are being co-created between universities,
community colleges and the public sector
to train and retrain adults at the pace
of change and to fill skills gaps. If your
association cannot adapt your certification
or credentialing program quickly, your
training can easily be overtaken by other
markets who analytically assess the skills
needed in the profession based on job
board posts and then rapidly prototype
a training program for job placement to
align with needed competencies.
For further reading, The Association
Role in the New Education Paradigm (2016),
http://getmespark.com/wp-content/
uploads/NewEdParadigm.pdf
Out: Silos for Credentials, In:
Collaborations for Workforce
Development
In March of 2017, an "Associations
and Workforce Development: Delivering
Skills and Certifications that Matter"
roundtable hosted 20 executives
including:
* Kathy Chappell, Vice President,
Accreditation Program and Institute
for Credentialing Research,
American Nurses Credentialing
Center
* Josh Copus, Vice President & COO,
National Association of Workforce
Boards
* Matthew DeGeeter, Vice President,
Education and Engagement,
American Society of Interior
Designers (ASID)
* Jonathan Finkelstein, CEO and
Co-founder, Credly
* Lori Furtado, Senior Director,
Credentialing, ASAE: The Center for
Association Leadership
* Mordy Golding, Director of Content,
LinkedIn Learning
* Kara Gwaltney, Director, CREDIT
Evaluations, American Council on
Education (ACE)
* Kimberly Hall, Chief Strategy
& Execution Officer, Visionary
Leadership
* Emma Hennessey, Society
Partnership Manager, Society
Services, John Wiley and Sons
* David Jennings, Vice President,
Education, Community Associations
Institute
* Polly Siobhan Karpowicz,
Association & Nonprofit strategy
10

Associations have the
unique ability to both serve
as the authority on current
state of their profession
while also leading around
corners to what the
industry needs next.
This creates credentialing
value for the future.
* Pat Leonard, Business Development,
Credly
* Katherine McClelland, Director of
Education & Workforce Initiatives,
The Manufacturing Institute
* Sharon Moss, Chief Research Officer,
American Society of Associations
Executives (ASAE)
* Stephanie Owen, Education Director,
National Wood Flooring Association
(NWFA)
* Tracy Petrillo, CEO, Academy of
Integrative Health & Medicine
(AIHM)
* Denise Roosendaal, Executive
Director, Institute for Credentialing
Excellence
* Rob Stein, Executive Vice President
and Chief Program Officer, American
Alliance of Museums
* Jason Tyszko, Executive Director,
Center for Education and Workforce,
US Chamber of Commerce
Foundation
* Ben Wallerstein, CEO and
co-founder, Whiteboard Advisors
Although nonprofit and trade
associations have long been a multimillion and billion-dollar training
industry, the technology and corporate
partnership focus has never aligned
with private, member-driven content
or siloed professional credentialing.
Associations have both intentionally
and unintentionally set barriers to
access from firewalled content, to
high cost and time requirements,
to password protected member
only portals. Formal credentialing
programs have established high bars for
excellence while also limiting their own
ability to innovate quickly, adapt and
partner with external opportunities.
Associations can create an
open community of influence and

Ca lSAE's T HE E XEC U T IV E - M A Y/ J U NE 2 0 1 7

future-proofing by adapting to industry
needs. Associations know their current
members and can remain the primary
source to deliver industry-specific
training and credentials based on
rapid assessment of future needs. Each
association can serve as an ambassador
for both employees and hiring engines.
To maintain credentials as visible
currency, these digital expressions
of learning must be shared. Wall
certificates cannot be electronically
validated and employers cannot search
for credential holders from photo
frames. Associations have the unique
ability to both serve as the authority on
current state of their profession while
also leading around corners to what the
industry needs next.
This creates credentialing value for
the future. Take a deep reflection of your
program to determine if your certificate
or credential is valued or vanity?
The sum of any individual learning
program is greater than its parts.
Take time to assess an environmental
scan by looking across industries and
across other aligned and tangential
associations. Collaborations may create
initial chaos and challenging business
models but may lead gained efficiencies
and new job creation. To collectively
advocate can also heighten the value and
importance of a credential, champion
learning as a service, and redefine
education as core of associations.
Tracy Petrillo, EdD, CAE, is a 15-year
veteran of nonprofit management
and a thought leader in the areas of
education, conferences, credentialing,
leadership development and member
engagement who currently serves as CEO
for the Academy of Integrative Health
and Medicine (AIHM). Petrillo was
the former Chief Learning Officer for
EDUCAUSE, a nonprofit whose mission is
to advance higher education by promoting
the intelligent use of information
technology. Dr. Petrillo is vice-chair of
the CAE Commission and was awarded
the highest national honor for staff, the
2016 Professional Performance Award,
by the American Society of Association
Executives (ASAE). Also named a
2016 Changemaker by MeetingsNet
magazine, Tracy speaks nationally
on learning innovations to nonprofit,
medical, corporate and higher education
audiences. Reach her at tracy@aihm.org.



Table of Contents for the Digital Edition of The Executive - May/June 2017

The Tipping Point of Association Learning
6 Ways to Use Video at Your Annual Event
Embrace Unconventional Learning Formats to Educate and Engage Attendees
Force Majeure: When Can I Cancel My Contract With No Liability?
2017 Elevate Annual Conference
Chair’s Message: It’s Been an Education by Mike Mitchell, CAE
At a Glance
New Members
Destination: Los Angeles, Anaheim, Temecula, San Diego
Member Spotlight: Scott P. Leary
Index to Advertisers
The Executive - May/June 2017 - intro
The Executive - May/June 2017 - cover1
The Executive - May/June 2017 - cover2
The Executive - May/June 2017 - 3
The Executive - May/June 2017 - 4
The Executive - May/June 2017 - Chair’s Message: It’s Been an Education by Mike Mitchell, CAE
The Executive - May/June 2017 - At a Glance
The Executive - May/June 2017 - 7
The Executive - May/June 2017 - The Tipping Point of Association Learning
The Executive - May/June 2017 - 9
The Executive - May/June 2017 - 10
The Executive - May/June 2017 - 11
The Executive - May/June 2017 - 6 Ways to Use Video at Your Annual Event
The Executive - May/June 2017 - 13
The Executive - May/June 2017 - 14
The Executive - May/June 2017 - Embrace Unconventional Learning Formats to Educate and Engage Attendees
The Executive - May/June 2017 - 16
The Executive - May/June 2017 - 17
The Executive - May/June 2017 - 18
The Executive - May/June 2017 - New Members
The Executive - May/June 2017 - Force Majeure: When Can I Cancel My Contract With No Liability?
The Executive - May/June 2017 - 21
The Executive - May/June 2017 - 2017 Elevate Annual Conference
The Executive - May/June 2017 - 23
The Executive - May/June 2017 - 24
The Executive - May/June 2017 - 25
The Executive - May/June 2017 - 26
The Executive - May/June 2017 - 27
The Executive - May/June 2017 - 28
The Executive - May/June 2017 - Destination: Los Angeles, Anaheim, Temecula, San Diego
The Executive - May/June 2017 - Index to Advertisers
The Executive - May/June 2017 - cover3
The Executive - May/June 2017 - cover4
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