The Executive - May/June 2017 - 13

1. Create General Session
"Openers" for Each Successive
Day of a Multi-Day Event
Shoot various video snippets of
the conference "Day One" activities
and combine them into a 60-second
montage of short clips, set to an
energetic background music track.
Use the video as a "cold open" to a
main session, immediately followed
by the event host on stage welcoming
the attendees. People generally love
to see themselves and especially their
colleagues on screen, so these always
get a great reaction.
2. Shoot Brief Video Interviews
with Conference Attendees
I will often grab quick video
interviews with attendees and ask them
open-ended questions like "What does
this association mean to you?," "What
sessions have you found most valuable
at the conference so far?," and "What do
you love most about being a member of
this organization?" Their answers can
be quickly strung together using Apple's
excellent iMovie app on an iPhone or
iPad, and included in the "opener" video
described above, or posted immediately
to Facebook or Twitter.

Video Tips for Before the Event
* Select a smartphone to use as your "event
phone" that has plenty of free memory space
to capture video. I recommend using an iPhone
because of its excellent multimedia capability
and iMovie editing app.
* Ensure that the hotel will have enough WiFi
bandwidth to support your event's needs. I
recommend having a second WiFi network just
for your association's conference team that you
can use for video uploads and livestreams. Test
the cellular strength using the phone and carrier
that you will be using at the event. Cellular is
your backup if WiFi bogs down.

3. Shoot Short Interviews with
Notable Conference Speakers
Conferences will often bring in
notable VIP speakers to do a general
session presentation. Take them aside
afterward, and, with their permission,
shoot an interview where they recap
some of the main points they made
during their talk. This can either be
recorded, or, for added timeliness, do it
live on Facebook or Periscope.

* Make sure you have planned adequate video
lighting to properly illuminate the faces of
presenters at the podium and on stage.
Surprisingly, this is often overlooked in the
planning. Standard hotel ballroom chandeliers
don't provide the right kind of light, so you'll
likely need to add more.
* Decide what sessions you want to livestream or
record, and get permission from the presenter.
* Decide what other kinds of livestreams or
recorded videos you might want to do so you
have a plan, but be ready to innovate during the
event as great video ideas suddenly come up
that you hadn't expected.

Video is a powerful
communication tool that can
really help build a strong
connection between an
association and its members.

C a l S A E ' s TH E E X E C UTI VE - M A Y / J UN E 2 0 1 7

13



Table of Contents for the Digital Edition of The Executive - May/June 2017

The Tipping Point of Association Learning
6 Ways to Use Video at Your Annual Event
Embrace Unconventional Learning Formats to Educate and Engage Attendees
Force Majeure: When Can I Cancel My Contract With No Liability?
2017 Elevate Annual Conference
Chair’s Message: It’s Been an Education by Mike Mitchell, CAE
At a Glance
New Members
Destination: Los Angeles, Anaheim, Temecula, San Diego
Member Spotlight: Scott P. Leary
Index to Advertisers
The Executive - May/June 2017 - intro
The Executive - May/June 2017 - cover1
The Executive - May/June 2017 - cover2
The Executive - May/June 2017 - 3
The Executive - May/June 2017 - 4
The Executive - May/June 2017 - Chair’s Message: It’s Been an Education by Mike Mitchell, CAE
The Executive - May/June 2017 - At a Glance
The Executive - May/June 2017 - 7
The Executive - May/June 2017 - The Tipping Point of Association Learning
The Executive - May/June 2017 - 9
The Executive - May/June 2017 - 10
The Executive - May/June 2017 - 11
The Executive - May/June 2017 - 6 Ways to Use Video at Your Annual Event
The Executive - May/June 2017 - 13
The Executive - May/June 2017 - 14
The Executive - May/June 2017 - Embrace Unconventional Learning Formats to Educate and Engage Attendees
The Executive - May/June 2017 - 16
The Executive - May/June 2017 - 17
The Executive - May/June 2017 - 18
The Executive - May/June 2017 - New Members
The Executive - May/June 2017 - Force Majeure: When Can I Cancel My Contract With No Liability?
The Executive - May/June 2017 - 21
The Executive - May/June 2017 - 2017 Elevate Annual Conference
The Executive - May/June 2017 - 23
The Executive - May/June 2017 - 24
The Executive - May/June 2017 - 25
The Executive - May/June 2017 - 26
The Executive - May/June 2017 - 27
The Executive - May/June 2017 - 28
The Executive - May/June 2017 - Destination: Los Angeles, Anaheim, Temecula, San Diego
The Executive - May/June 2017 - Index to Advertisers
The Executive - May/June 2017 - cover3
The Executive - May/June 2017 - cover4
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