The Executive - May/June 2017 - 5

CHAIR'S

MESSAGE

It's Been an Education

I

believe that the primary
responsibility of any team leader
is to build the best team. It doesn't
matter if you are the chief elected
officer, chief staff officer, membership
director, or chief bottle washer. If
you lead a team, you must find ways
to develop your team members.
Education, training, and coaching are
all ways to help your team acquire new
skills and apply new knowledge for
the benefit of the organization and its
various stakeholders.
For chief elected officers, that
could mean attending programs that
educate board leaders about building
the best volunteer governance teams.
In my first few years as an association
executive, I attended ASAE's CEO
Symposium with my incoming
Board Chairs. It was an intense team
experience, learning about governance
best practices and about each other as
people and as leaders. Another option
(which admittedly I haven't tried
yet) is to invite our board leaders to
CalSAE educational events that cover
governance best practices.
As a chief staff officer who invests
in the education of my own team, I
become disheartened when I see my
own members focused solely on their
own professional development. If those
members have direct reports who
might benefit from the educational
programs we offer, I ask them to
consider sending their staff to the
program. It always surprises me when
I get the response, "I didn't even think
about sending my staff."
What doesn't surprise me anymore
is the response, "It's not in the
budget." How are we supposed to help
our members build great teams if they
won't or can't invest in the team's
education? Having just attended
CalSAE's premier educational
conference, ELEVATE, I got an idea
from "The Art of Membership" author
Sheri Jacobs, CAE. Give members
more options to share in educational
programs. Example: let two staff
members from the same company
share a conference registration

By Mike Mitchell, Cae

Education is the best investment you can make for
you, your staff and your organization. For those
association executives who have "been there,
done that," I would humbly suggest that there is
always something valuable to learn.
(morning/afternoon, first day/
second day). This is an economical
way to help members with budget
constraints to take advantage of
valuable education programs, and it
encourages team leaders to develop
their teams through education.
Sheri also identified a trend that is
impacting educational programming,
which she calls "Cord Cutters" who
say, "I know what I want, when I want
it, and how I want it." If associations
are going to remain competitive in the
education business, they must adapt to
this trend. From my perspective, that
means offering more education and
training programs in a portable format.
I have a millennial manager who has
a long commute to work (like many
of us in California) and she gets her
education on podcasts while she drives.
How many of us have podcast versions
of our educational programs? Currently
we don't, but now I'm thinking maybe
we should.
We have long been accustomed to
thinking about the value of education
as the quality of the content vs.
what you pay for it. Now the value
proposition for education should
include factors like accessibility (what
I want), flexibility (when I want it),

and convenience (how I want it). If
we don't begin to accommodate these
consumer trends, consumers will find
organizations that will.
Education is the best investment you
can make for you, your staff and your
organization. For those association
executives who have "been there, done
that," I would humbly suggest that
there is always something valuable to
learn. The business environment is
changing so rapidly that it is incumbent
upon all staff members, including the
leaders, to stay committed to life-long
learning. To help develop your staff and
build a strong team, CalSAE now offers
expanded programming to support
key functional areas like membership,
marketing, operations, events, and of
course, education. CalSAE is not just for
association executives anymore!
As this is my last Chair's Message
for The Executive magazine, I will take
this opportunity to thank Debbie PateNewberry for her guidance with my
series of articles (and for generously
allowing me to extend the copy
deadlines). More thanks to the rest of
the team at CalSAE and all the terrific
members of CalSAE who have given me
the invaluable opportunity to serve. It's
been an education and an honor.

C a l S A E ' s TH E E X E C UTI VE - M A Y / J UN E 2 0 1 7

5



Table of Contents for the Digital Edition of The Executive - May/June 2017

The Tipping Point of Association Learning
6 Ways to Use Video at Your Annual Event
Embrace Unconventional Learning Formats to Educate and Engage Attendees
Force Majeure: When Can I Cancel My Contract With No Liability?
2017 Elevate Annual Conference
Chair’s Message: It’s Been an Education by Mike Mitchell, CAE
At a Glance
New Members
Destination: Los Angeles, Anaheim, Temecula, San Diego
Member Spotlight: Scott P. Leary
Index to Advertisers
The Executive - May/June 2017 - intro
The Executive - May/June 2017 - cover1
The Executive - May/June 2017 - cover2
The Executive - May/June 2017 - 3
The Executive - May/June 2017 - 4
The Executive - May/June 2017 - Chair’s Message: It’s Been an Education by Mike Mitchell, CAE
The Executive - May/June 2017 - At a Glance
The Executive - May/June 2017 - 7
The Executive - May/June 2017 - The Tipping Point of Association Learning
The Executive - May/June 2017 - 9
The Executive - May/June 2017 - 10
The Executive - May/June 2017 - 11
The Executive - May/June 2017 - 6 Ways to Use Video at Your Annual Event
The Executive - May/June 2017 - 13
The Executive - May/June 2017 - 14
The Executive - May/June 2017 - Embrace Unconventional Learning Formats to Educate and Engage Attendees
The Executive - May/June 2017 - 16
The Executive - May/June 2017 - 17
The Executive - May/June 2017 - 18
The Executive - May/June 2017 - New Members
The Executive - May/June 2017 - Force Majeure: When Can I Cancel My Contract With No Liability?
The Executive - May/June 2017 - 21
The Executive - May/June 2017 - 2017 Elevate Annual Conference
The Executive - May/June 2017 - 23
The Executive - May/June 2017 - 24
The Executive - May/June 2017 - 25
The Executive - May/June 2017 - 26
The Executive - May/June 2017 - 27
The Executive - May/June 2017 - 28
The Executive - May/June 2017 - Destination: Los Angeles, Anaheim, Temecula, San Diego
The Executive - May/June 2017 - Index to Advertisers
The Executive - May/June 2017 - cover3
The Executive - May/June 2017 - cover4
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