The Executive - September/October 2015 - (Page 17)

From Data to Decision Facilitating a Critical Thinking Discussion T By James S. DeLizia, CAE he Association Laboratory each year publishes an environmental scan whitepaper for associations called "Looking Forward." The scan tracks the most common concerns of the memberships of the responding associations, as well as implications for how associations must respond. What was the number one concern of association members in both the 2014 and 2015 studies? "Managing the volume of information they receive." Number two? "Evaluating which sources of information are most relevant or useful." In fact, three of the top five concerns all had something to do with information management. And, as you would suspect, the number one implication for associations: "Meeting members' expectations for convenient information delivery," followed closely by "customizing content for different audiences." With members on information overload, the association's ability to collect, filter and analyze data is an essential service, and perhaps the greatest opportunity associations have to stay relevant. In like kind, the ability to facilitate discussions that help your leaders make sense of 'data' and move to a sound 'decision' is an essential skill and can ramp up your value as an association professional. The Critical Thinking Process Critical thinking is a process that can help a group move from data to decision, and has application in a wide range of group situations, including planning, problem solving, and strategic issue deliberation. The process has four basic steps, with a core question or two that can guide discussion at each step. C a l S A E ' s TH E E X E C UTI VE - S E P TE M BE R/ O C TO BE R 2 0 1 5 17

Table of Contents for the Digital Edition of The Executive - September/October 2015

PRESIDENT’S MESSAGE: By Jim Anderson, CAE
AT A GLANCE
CALENDAR OF EVENTS
Thinking and Acting Beyond Orthodoxy
Advancing Association Meetings by Exploring the Learning Brain
10 Transformative Meetings Technology Trends
From Data to Decision: Facilitating a Critical Thinking Discussion
Is it Time for an Event Sponsorships Makeover?
ADVANCING Associations
DOLLARS & SENSE
DESTINATION Sacramento
NEW MEMBERS
MEMBER SPOTLIGHT: Kristine Van Winkle, CMP, CASE, CTE
INDEX TO ADVERTISERS

The Executive - September/October 2015

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