The Executive - September/October 2017 - 17

and education, legislative efforts are incredibly important.
Association executives and industry representatives spend
considerable time and effort speaking to lawmakers about
the importance of funding, legislation and regulations that
improve their industries. We reviewed just a sampling of the
great work three Naylor association clients are doing on behalf
of their industries. Each of these examples illustrates the
power of an association's voice-a far cry from interpretation
as "fake news."
American Association of Port Authorities
The American Association of Port Authorities began
the "America: Keep it Moving" campaign to help convince
lawmakers that port infrastructure investments are not a
want, but a desperate need. According to the AAPA website
(aapa-ports.org), the "amount of freight in the U.S. is projected
to grow 45 percent by 2045," a statistic that impacts ports
and all segments of the logistics industry that deliver goods to
ports. The site refers to research completed by the American
Society of Civil Engineers, statistics outlining the impact on
GDP and trade losses, and information about how "employers,
manufacturers, workers and farmers" will be adversely
affected if infrastructure dollars are not allocated to this
necessary cause.
A campaign such as "America: Keep it Moving" is far
from "fake news." AAPA leadership pushes every day, with
every Congressional opportunity, to make change for its port
members. Policy position papers are easily accessible on the
website, giving members full understanding of the issue.
Material Handling and Equipment Dealers
Association (MHEDA)
Each year, MHEDA identifies Critical Impact Factors
(CIF) in an effort to combat issues most likely to adversely
impact members' businesses. One 2017 CIF states, "Members
must be prepared to modify their internal structure and sales
process to meet the demands of multi-generational buyers and
new purchasing trends."
MHEDA supports this CIF by providing members
tools such as The Four Pillars of Sales Profession Training
Camp; management and sales career tracks via a learning
management system; conference education sessions; and
MHEDA-NET, which provides small group networking. Like
many associations, MHEDA boasts a tight-knit membership,
and these types of networking and education-where
members learn from each other's successes and mistakes-
make the association much more powerful than any other
information source.
As MHEDA CEO Liz Richards said, "Regardless of the
industry, everyone should belong to their trade association
where they are sure to get unbiased information and a wealth
of knowledge from a network of peers who have walked
the same walk. Even if MHEDA doesn't directly have the
information a member is seeking, we will do everything in our
power to find it and often will turn to other trade associations
or other trusted partners to assist with the request. We are
doing our jobs when a member calls us a valuable resource."
Associated General Contractors of America
As a trade organization representing the construction
industry, disseminating reliable news is important not
only for member information, but also to support ongoing

Regardless of the industry,
everyone should belong
to their trade association
where they are sure to get
unbiased information and a
wealth of knowledge from a
network of peers who have
walked the same walk.

legislative efforts such as safety regulations, affordable health
care and infrastructure funding.
Like many blue-collar industry businesses, AGC's company
members face workforce shortages. One AGC's current
outreach efforts urges members to support reauthorization
of the Carl D. Perkins Career and Technical Education Act
(Perkins Act). According to AGC.org, the act "helps students
prepare for secondary and postsecondary education by
providing access to federal dollars to offset the cost of career
and technical education (CTE) programs. Authorization for
the Perkins Act ended in 2013, but it has been operating under
annual funding bills since then."
In addition to providing members "real news" about
the Act and its impact on the construction industry's
future, AGC provides members a simple templated letter
supporting reauthorization of the Act. The letter members
forward onto lawmakers states in part, "As an individual in
the construction industry I urge you to move forward with
reauthorizing the Carl D. Perkins Career and Technical
Education Act (Perkins). The construction industry is
experiencing a critical shortage of skilled workers to fill
in-demand positions. Career and technical education helps
prepare both secondary and postsecondary students with
the necessary academic, technical, and employ-ability skills
required for successful entry into the workforce." This is
an excellent example of an association providing a simple
communication that benefits the industry and its members.
AGC regularly positions itself as reliable, trustworthy and
far from "fake news."
While "fake news" likely will continue to be a source of
frustration for many, associations should take advantage of this
opportunity. Remind members that they joined an association to
be part of something larger, more impactful and more relevant
than anything they could have done alone. Associations are, now
more than ever, the true voice of an industry.
Jill Andreu is Naylor's Vice President, Content Strategy and
Development. Jill works with a team of Naylor content strategists
to bring association clients top-notch content and strategy
services. Jill is also responsible for Naylor's communication gap
analysis and survey services. Email her at jandreu@naylor.com.

C a l S A E ' s TH E E X E C UTI VE - S E P TE M BE R/ O C TO BE R 2 0 17

17


http://www.aapa-ports.org http://www.AGC.org

Table of Contents for the Digital Edition of The Executive - September/October 2017

Chair’s Message: Leadership Is an Exciting Journey!
At a Glance
What Stewards Do
How to Move From Talk to Action on Diversity and Inclusion
Association Advocacy Thrives in ‘fake News’ Era
Leading Major Change Efforts: Can Ancient Tribal Wisdom Show the Way?
Advancing Associations:
Destination: Colorado
New Members
Member Spotlight: Anne Marie Mourhess
Index to Advertisers
The Executive - September/October 2017 - Intro
The Executive - September/October 2017 - cover1
The Executive - September/October 2017 - cover2
The Executive - September/October 2017 - 3
The Executive - September/October 2017 - Chair’s Message: Leadership Is an Exciting Journey!
The Executive - September/October 2017 - 5
The Executive - September/October 2017 - At a Glance
The Executive - September/October 2017 - 7
The Executive - September/October 2017 - What Stewards Do
The Executive - September/October 2017 - 9
The Executive - September/October 2017 - 10
The Executive - September/October 2017 - 11
The Executive - September/October 2017 - How to Move From Talk to Action on Diversity and Inclusion
The Executive - September/October 2017 - 13
The Executive - September/October 2017 - 14
The Executive - September/October 2017 - 15
The Executive - September/October 2017 - Association Advocacy Thrives in ‘fake News’ Era
The Executive - September/October 2017 - 17
The Executive - September/October 2017 - Leading Major Change Efforts: Can Ancient Tribal Wisdom Show the Way?
The Executive - September/October 2017 - 19
The Executive - September/October 2017 - 20
The Executive - September/October 2017 - 21
The Executive - September/October 2017 - Advancing Associations:
The Executive - September/October 2017 - Destination: Colorado
The Executive - September/October 2017 - New Members
The Executive - September/October 2017 - 25
The Executive - September/October 2017 - Index to Advertisers
The Executive - September/October 2017 - cover3
The Executive - September/October 2017 - cover4
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