The Executive - November/December 2016 - 22


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Face your fears
Get back in front of an audience
Tell your true life story
Cause your audience to feel something,
to have an experience

10 Tips to Experience Unlimited
Success in Communication

1. People who meet
you want authenticity.

If you can deliver, they will see your
message as unique. And most audiences
won't settle for anything less than the
real you. It may require courage, but
once you've learned to stop playing it
safe and begin to offer the people you
meet a genuine experience of you, you'll
actually begin building the relationship
so necessary to your success in
communication.

2. Don't hide.

Face whatever it is you fear and choose
to use that fear to your advantage.
Remember: control what you can, let go
of the rest and don't let your ego rule you.
(Let go of the lectern while you're at it!)
Learn to accept and even appreciate the
energy and impulses that may seem to
be attacking you and trying to weaken or
derail you. These impulses are normal
physical responses to stress, change,
excitement ... learn to see them as the
positive source of energy that they are.
It's your body; live in it.

ENJOY
THE TRIP

Getting There is Half the Fun!

3. Introduce yourself
and own who you are.

The most important thing you will
ever say is: your name. Whether you
are selling yourself, the benefits of
your association or otherwise, your
name is who you are. Say it with pride
and confidence and in turn you'll give
your colleagues and prospects the
confidence in you that they are seeking.
They want to give you respect. Show
them you deserve it as soon as you open
your mouth (or sooner! See No. 4).

4. Whenever you take center
stage, assume the position of
confidence and leadership.

Center Stage is any moment you have
everyone's attention, not just the formal
occasions. The classic moment that
happens most frequently is the Elevator
Speech. You're ON. Take your due. Start
in Neutral Position: weight comfortably
balanced on both feet, head up,
shoulders back (military-style is not
necessary) and relaxed. Arms at your
side, hands relaxed. Smile and make eye
contact. ONLY THEN, say The Most
Important Thing You Will Ever Say.
Elevator Speech Therapy is definitely
valuable.

5. No "splits."

When you're speaking, be sure that
the feeling, the emotion in your voice
matches and supports your words. For
instance, when saying something like,
"I really loved sharing this time with
you," are the words genuinely reflected
in your face and in your body? If not,
you've allowed a "split" to occur; an
interruption has taken place between
your mind, body and emotions, so that
your message and your delivery aren't
in alignment. This, in turn, can cause a
real disconnect between your message
and your audience. And they can tell
something is off, even if they don't
know why.

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6. Animate.

Bring life to your words using your
eyes, your face, your voice and your
whole body. If you aren't excited about
who you are, what you do and your
business-then who is? If you are
excited you must animate your face
and body to match that. Otherwise,
your audience won't know it. You must
have the feeling, as well as the ability to
express what you feel for all to see and
hear and feel, when communicating
with success.

7. Embrace emotions.

To really connect with an audience,
you have to create an emotional bond.
Your emotions are an inherent part
of your character and an important
part of presenting YOU when facing
an audience. You really can't engage
without emotions. The most powerful
presentations are the ones that touch
the audience, causing people to: Think,
React, Feel - in other words, to have
an experience.

8. Be creative and colorful.

If you were to describe yourself as a
color, what color would you be? For
instance, you might feel that your color
would be Red or maybe you see yourself
as Navy Blue. To demonstrate the power
of color behind words, try the following
exercise using the word "proud."
Stand in front of a mirror. Envision
the color Red. Say "proud," letting the
color Red influence the way you say the
word. Now envision the color Navy Blue.
Looking into the mirror, say the word
"proud," letting the color Navy Blue
influence your delivery and the meaning
behind the word.
How did the color affect what you
said, how you delivered the word
"proud?" Red may create a fiery,
passionate presentation. Navy Blue
might make the speech more serious,
while retaining a measure of warmth.
You can even use different colors to
emphasize individual words, like the
color Yellow to introduce yourself
and maybe a deep Purple to end your
speech. Does it sound simplistic?


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Table of Contents for the Digital Edition of The Executive - November/December 2016

President’s Message
At a Glance
Calendar of Events
Building a ‘Foresight First’ Board of Directors
10 Tips to Experience Unlimited Success When Communicating
Media Relations: Building a Strategic and Comprehensive Communications Strategy
Associations Communications a Study in Perception vs. Reality
Destination: Santa Barbara
Advancing Associations: 9 Tips for Concise Writing
New Members
Index to Advertisers
The Executive - November/December 2016 - cover1
The Executive - November/December 2016 - cover2
The Executive - November/December 2016 - 3
The Executive - November/December 2016 - 4
The Executive - November/December 2016 - 5
The Executive - November/December 2016 - 6
The Executive - November/December 2016 - President’s Message
The Executive - November/December 2016 - At a Glance
The Executive - November/December 2016 - Calendar of Events
The Executive - November/December 2016 - 10
The Executive - November/December 2016 - 11
The Executive - November/December 2016 - Building a ‘Foresight First’ Board of Directors
The Executive - November/December 2016 - 13
The Executive - November/December 2016 - 14
The Executive - November/December 2016 - 15
The Executive - November/December 2016 - 16
The Executive - November/December 2016 - 17
The Executive - November/December 2016 - 18
The Executive - November/December 2016 - 19
The Executive - November/December 2016 - 10 Tips to Experience Unlimited Success When Communicating
The Executive - November/December 2016 - 21
The Executive - November/December 2016 - 22
The Executive - November/December 2016 - 23
The Executive - November/December 2016 - Media Relations: Building a Strategic and Comprehensive Communications Strategy
The Executive - November/December 2016 - 25
The Executive - November/December 2016 - 26
The Executive - November/December 2016 - 27
The Executive - November/December 2016 - Associations Communications a Study in Perception vs. Reality
The Executive - November/December 2016 - 29
The Executive - November/December 2016 - Destination: Santa Barbara
The Executive - November/December 2016 - Advancing Associations: 9 Tips for Concise Writing
The Executive - November/December 2016 - 32
The Executive - November/December 2016 - Index to Advertisers
The Executive - November/December 2016 - 34
The Executive - November/December 2016 - cover3
The Executive - November/December 2016 - cover4
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