The Executive - November/December 2016 - 33


WELCOME

NEW MEMBERS
ASSOCIATION
PROFESSIONALS

New members 7/20/2016
to 9/19/2016

Richard Ausman

Tara Lawrence

Max Richter

Ashley Barndt

Michelle Lodge

Jason Russell, CPA

Brenda Bates

Alexandra Magness

Emma Santa

Mike Bennyhoff

Jennifer McLeroy

Emily Schwab

Blanca Berrios

Alexandra Miech

Donna Scott

Dawn Brown

Susan Montes, CTA

Mark C. Sedgley

Jackie Collado

Tony Murrietta, Jr.

Lexi Smoots

Megan Denhardt, CAE

Kelly Nguyen

Jan Vandermade

Kandice Dixon

Joshua D. Paul

Nancy Vasquez-Cartagena

David Folzenlogen

Jamie Price

Anna Vopalensky

Rhonda Williams

Cheryl Goldfarb

Michael Punchios, CMP

Meg Whedbee, MPP

INDUSTRY PARTNERS

Donald Goodman

Stephen Pursley

Breeze Yerves

Jack Hlavac

Laura Ramos

Stacey Kauhaahaa

Tarah Ravelo

Kimberley Gishler

President & CEO
Corporate Event Marketing Association

Christina Hake, CMP

Manager of Events & Corporate Relations
CA Head Start Association

William Hixson

Association Operations Manager
FSB Core Strategies

Erin Kelly

Executive Director
Children's Specialty Care Coalition

Scott Keyport

Operations Manager
Advocacy & Management Group, Inc

Karen Savala

President, Americas
Semiconductor Equipment & Materials Int

Michele Simon, JD, MPH

Executive Director
Plant Based Foods Association

Casey Thompson

Education & Meetings Coordinator
Quality Care Health Foundation

Joel B. Viera

Director of Exposition & Events
Western States Roofing Contractors
Association
Executive Director
Music Teachers' Association of CA

Mary Ahlstrom

Director of Sales & Catering
Holiday Inn & Staybridge Suites Carlsbad

Cara Allan

Sales Manager
Crowne Plaza San Francisco Airport

Group Publisher
Meetings + Events Media Group

Sales Manager
Chaminade Resort & Spa

Sales Manager
Flamingo Conference Resort & Spa
Sales Manager
Four Points by Sheraton LAX

Project Coordinator
Crocker & Crocker

Sales Manager
Siena Hotel Reno

CPA
Russell CPAs

Sales Manager
Hyatt Regency Indian Wells Resort & Spa

CEO
BPS Technology

Senior Sales Manager
La Quinta Resort & Club and PGA WEST

Sales Manager
Napa Valley Marriott Hotel & Spa
Convention Marketing Manager
Visit Sacramento

National Sales Manager
Grand Sierra Resort

President
Denhardt Group

President & CEO
MemberClicks

Sales Manager
Hilton Irvine/Orange County Airport
Sales Manager
San Francisco Marriott Fisherman's Wharf

Executive Meeting Manager
Mission Bay Conference Center at UCSF
Director of Sales
DoubleTree by Hilton Berkeley Marina
Director of Catering & Sales
McClellan Conference Center

Vice President, Marketing & Strategy
Socious
Event Consultant
JM Devine Group, LLC

Executive Director
Carson Valley Visitors Authority
Director of Sales & Marketing
DoubleTree by Hilton Sacramento

Analyst
Association Laboratory

Director of Business Development
Freeman - Anaheim

Board President
Diablo Valley

Business Development Manager
Active Event Technology

Sales Manager
MontBleu Resort Casino & Spa

National Sales Manager
Eldorado Resorts, Inc

National Sales Manager
Reno Tahoe USA

Group Sales Manager
Sheraton Grand Los Angeles
Convention Sales Manager
DoubleTree by Hilton Modesto

National Sales Manager
Sonoma County Tourism

Sales Manager
Sheraton Park Hotel at the Anaheim Resort

Speaker/Trainer/Coach
Virtual Workforce Trainer/Consultant

Regional Sales Manager
Grand Sierra Resort

Sr. Marketing Operations Manager
Guidebook

Meeting Director
Crowne Plaza Los Angeles - Commerce
Casino

Sales Manager
South San Francisco Conference Center

INDEX TO

ADVERTISERS

ASSOCIATION MANAGEMENT COMPANY
Naylor Association Solutions3
wwwnaylorcom
CASINO/RESORTS
Atlantis Casino Resort 16
wwwatlantiscasinocom
CONFERENCE CENTER
Warner Center Marriott 26
wwwwarnercentermarriottcom
CONVENTION & VISITORS BUREAUS
Fairfield Conference & Visitors Bureau 18
wwwvisitfairfieldcacom
Ontario CVB 23
wwwdiscoverontariocaliforniaorg

Redding Convention & Visitors Bureau 10
wwwvisitreddingcom/groupsandmeetings
Riverside CVB 14
wwwriversidecvbcom
Sacramento CVB Inside Back Cover
wwwvisitsacramentocom/jeffdougherty
Solvang Conference & Visitors Bureau 32
wwwsolvangusacom
EDUCATION & CERTIFICATION
Naylor Association Solutions15
wwwnaylorcom/learning-solutions
FINANCIAL INSTITUTIONS
Banner Bank27
wwwbannerbankcom
HOTEL & CASINO
Wynn Las Vegas 4
wwwwynnmeetingscom
HOTEL & CONFERENCE CENTER
Sheraton Fairplex Hotel 32
wwwsheratonfairplexcom/calsae

HOTELS & RESORTS
Bahia Resort Hotel/Catamaran
Resort Hotel & Spa  Outside Back Cover
wwwbahiaresortcom
Embassy Suites La Jolla 17
wwwhiltoncom
Granlibakken Conference Center & Lodge 17
wwwgranlibakkencom
Mammoth Mountain Ski Area 6
wwwmammothmeetingscom
The Murieta Inn & Spa 27
wwwthemurietainncom
Tenaya Lodge at Yosemite Inside Front Cover
wwwTenayaLodgecom
Warner Center Marriott 26
wwwwarnercentermarriottcom
MEETING & BANQUET FACILITIES
Warner Center Marriott 26
wwwwarnercentermarriottcom
MEETING FACILITIES & CONFERENCE CENTERS
The Redwoods In Yosemite 22
wwwRedwoodsInYosemitecom

C a l S A E ' s TH E E X E C UTI VE - N O VE M BE R/ DE C E M BE R 2 0 1 6

33


http://www.visitredding.com/groupsandmeetings http://www.naylor.com http://www.bahiaresort.com http://www.riversidecvb.com http://www.visitsacramento.com/jeffdougherty http://www.hilton.com http://www.atlantiscasino.com http://www.granlibakken.com http://www.solvangusa.com http://www.mammothmeetings.com http://www.warnercentermarriott.com http://www.naylor.com/learning-solutions http://www.themurietainn.com http://www.TenayaLodge.com http://www.visitfairfieldca.com http://www.bannerbank.com http://www.warnercentermarriott.com http://www.discoverontariocalifornia.org http://www.wynnmeetings.com http://www.warnercentermarriott.com http://www.sheratonfairplex.com/calsae http://www.RedwoodsInYosemite.com

Table of Contents for the Digital Edition of The Executive - November/December 2016

President’s Message
At a Glance
Calendar of Events
Building a ‘Foresight First’ Board of Directors
10 Tips to Experience Unlimited Success When Communicating
Media Relations: Building a Strategic and Comprehensive Communications Strategy
Associations Communications a Study in Perception vs. Reality
Destination: Santa Barbara
Advancing Associations: 9 Tips for Concise Writing
New Members
Index to Advertisers
The Executive - November/December 2016 - cover1
The Executive - November/December 2016 - cover2
The Executive - November/December 2016 - 3
The Executive - November/December 2016 - 4
The Executive - November/December 2016 - 5
The Executive - November/December 2016 - 6
The Executive - November/December 2016 - President’s Message
The Executive - November/December 2016 - At a Glance
The Executive - November/December 2016 - Calendar of Events
The Executive - November/December 2016 - 10
The Executive - November/December 2016 - 11
The Executive - November/December 2016 - Building a ‘Foresight First’ Board of Directors
The Executive - November/December 2016 - 13
The Executive - November/December 2016 - 14
The Executive - November/December 2016 - 15
The Executive - November/December 2016 - 16
The Executive - November/December 2016 - 17
The Executive - November/December 2016 - 18
The Executive - November/December 2016 - 19
The Executive - November/December 2016 - 10 Tips to Experience Unlimited Success When Communicating
The Executive - November/December 2016 - 21
The Executive - November/December 2016 - 22
The Executive - November/December 2016 - 23
The Executive - November/December 2016 - Media Relations: Building a Strategic and Comprehensive Communications Strategy
The Executive - November/December 2016 - 25
The Executive - November/December 2016 - 26
The Executive - November/December 2016 - 27
The Executive - November/December 2016 - Associations Communications a Study in Perception vs. Reality
The Executive - November/December 2016 - 29
The Executive - November/December 2016 - Destination: Santa Barbara
The Executive - November/December 2016 - Advancing Associations: 9 Tips for Concise Writing
The Executive - November/December 2016 - 32
The Executive - November/December 2016 - Index to Advertisers
The Executive - November/December 2016 - 34
The Executive - November/December 2016 - cover3
The Executive - November/December 2016 - cover4
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